Does Klout accurately measure social media influence? Well, nothing else does. And that’s why Klout has been so popular. The idea of statistically measuring your social media efforts is compelling. More than just “followers”, having some higher-level measurement of influence is wonderful. And that’s what Klout claims to offer.
Klout takes into account not just your quantity of followers, but the quality of your Facebook and Twitter followers. If it’s just spammers following you, or a truly engaged community. Klout measures the specific influence you have on your followers based on their interaction with your tweets (replies and re-tweets).
Now, is one’s Klout score the best measurement of social media influence out there right now? Perhaps, but only because no else tries.