You have probably heard this in your business meetings. An excuse why not to utilize PPC campaigns. “Well, people will click on our ads instead of our organic listings, and we’ll pay for traffic we could have gotten for free.”
This is probably true. Especially if you’re the #1 listing for the search terms you’re competing for (which, for the most part, is very unlikely.)  But even in these remote circumstance, is it the full story?
Google statisticians recently ran more than 400 search traffic studies to find the answer to this question – analyzing organic click volume in the absence of search ads.
It turns out that a site receives 89% more traffic when search ads are active.