Small businesses are looking for advertising strategies to help them increase visibility, grow income, and improve their online presence due to COVID-19. With fewer physical choices and greater dependence on technology, digital marketing has emerged as the best alternative for small businesses.

Businesses experiencing downtime resulting from the spreading epidemic should use this time to determine what works best for their marketing strategy and platforms. Remember that this is a difficult period in history, and digital marketing is the only thing that can save firms from bankruptcy.

Here are some digital marketing ideas to assist your company in acquiring more brand awareness, income, and consumers.

Create a Vibrant Social Media Platform

Maintaining a solid social media presence has never been a waste of time. And, as a result of the epidemic roiling the world presently, it has emerged as one of the more significant avenues for businesses to reach out to their consumers and sustain their ties.

According to The Manifest, 88 percent of firms have invested in social media, and this figure is expected to climb further. Moreover, almost everyone who has an internet-enabled phone is on social media, which creates a fantastic opportunity for companies.

Taking Advantage of Email Marketing

Around 54% of firms employed email marketing as part of their digital marketing plan in 2020, and more seemed to be joining owing to the changing business environment. Email marketing, according to business executives, aids client retention, making it a fantastic marketing potential for small enterprises.

However, tailored mailings perform best when it comes to email marketing, and Netflix appears to be the firm that knows this method the best. Your business will see a higher email open rate, clicks, and transactions if you customize your emails to fit the individual demands of your users.

Utilize Search Engine Optimization

Search engine optimization (SEO) is something marketers use to rank high in search engine results pages using the right keywords and online strategies. Your business can profit from SEO if proper practices are followed. Using local keywords might help you appear for relevant searches done by people in your area, increasing your visibility and chances of acquiring customers.

Viewers will find it easier to find pages they want if you categorize your website. This is crucial for firms that offer a wide range of services so that clients may immediately identify what concerns them. Individual page optimization can also make it easier for search engines to read your pages, allowing you to compete with other local businesses. The optimization method includes images, text, video, HTML tags, and other components.

Affiliate Marketing

Another simple way to attract customers is through affiliate marketing. Referrals from recognized faces generally outperform traditional advertisements, which is why many businesses are considering including affiliate networks in their marketing plan, and you should too. Companies can utilize a variety of affiliate marketing tools to increase traffic and revenues.

The unique thing is that you only pay for what you believe is valuable, which may be a newsletter subscription or the purchase of a product. Affiliate marketing is lucrative if you provide your affiliates a decent commission that motivates them to keep recommending their friends and family to your company.

Contact Windy City Strategies today, for all your Internet marketing and web design and development needs.