We’re a lot less patient than we were in 1994. When we would patiently wait 2 hours to download a large word document. Those days are over. Our patience is up. And if you don’t want your Web visitors bailing on you, it’s essential that your page loading speed is seamless.
In fact, 40% of site visitors abandon their visit if the page design takes more than just 3 seconds to load. That’s a quarter of your audience that you can’t afford to lose.
So, optimize your site design graphics for the Web (make them smaller). And cool it on the flash (it’s not great for mobile anyway).