Dell seems to understand the importance of Twitter and social media marketing and how they work. A representative from Dell shared some statistics regarding the hardware manufacturer’s achievements, which is truly impressive.
Back in June, Dell announced that its presence on Twitter generated roughly $3 million in sales. The chief blogger for Dell, Lionel Menchaca, wrote on Direct2Dell today; that the total in Dell’s global reach on Twitter “has resulted in more than $6.5 million in revenue.” He also wrote, “If you look at our aggregate presence on social media networks plus our own community sites, our worldwide community has grown to more than 3.5 million people across the social web, including places like Twitter, Facebook, Direct2Dell and IdeaStorm. That’s roughly a fan base the size of the population of Chicago.”