Image ads should be an essential part to your marketing, because it really brands you as a product or service. Most people are visual, so as they search around the Google Display Network or if you are using Remarketing they see the ad and can relate better. Text versions just do not get the same effect.
So what are the specifications for image ads and what should you think about when creating one?
1. Make an impression with your image ad. Use engaging graphics and grab the attention as they browse the Google Display Network from sites to apps, to blogs and newspapers. The world is your oyster. Here is an example. The top image is an image ad.
So what are the specifications for the image ads?
1. The file type can be in .JPEG, .JPG, .GIF or .PNG
2. FIle size needs to under 150 KB
3. Image Sizes:
- Vertical rectangle: 240 x 400
- Mobile leaderboard: 320 x 50
- Banner: 468 x 60
- Leaderboard: 728 x 90
- Square: 250 x 250
- Small square: 200 x 200
- Large rectangle: 336 x 280
- Inline rectangle: 300 x 250
- Skyscraper: 120 x 600
- Wide skyscraper: 160 x 600
- Half-page: 300 x 600
- Large leaderboard: 970×90
- Large mobile banner: 320 x 100
- Billboard: 970 x 250
- Portrait: 300 x 1050
Keep in mind that some image ads are only available is certain regions and it is best to do all sizes because you could be missing some opportunities within the network if you don’t have the ad size.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.