Streaming video consumers watch less TV. That’s the takeaway from Nielsen’s latest report. And it comes as a bit of a surprise.
Until now, streamers were thought of as the glut consumer. They just couldn’t get enough. But now, it looks like streaming video users are replacing their television viewership altogether – which brings up an interesting question that until now would have sounded ludicrous.
Does better content make us watch less of it? In other words, does great content make us more picky. For instance, with a 1-channel television, you’re watching whatever’s there. With 100 channels, you get to browse and be picky. With unlimited options, browsing becomes impossible. And could it actually limit our streaming content intake?