Content marketers have been saying it for years. “Aesthetics matter.” Photography is engaging. Videos are super-engaging. So, it’s really important that your site contain a whole lot of each.
And while there’s always been a lot of evidence for how properly optimized, videos and images can bump up your search referral traffic, a new study from Searchmetrics has solidified and backed this theory even more.
Video results appear in over 60% of all universal searches within the top 100 listings. Image results appear in 30%. Shopping results in 20%. And news at around 10%.
You want to increase your site traffic? Dust off that camcorder, and film an SEO-friendly customer-facing pitch that can sit on your site.