With digital sales forecasted to exceed $360 billion by 2016, businesses need to optimize their e-commerce shopping cart to become prominent on the web and increase revenue. Search engine friendly websites require quality content to catch search engine’s attention, and in turn, customer’s interest. Windy City Strategies suggest the following to promote your e-commerce site.
1. Know the Product Well, but Don’t Get Too Wordy
When writing a product’s description, make sure you have the physical product close by. Highlight distinctive features and facts and make sure they’re all correct. Use simple and striking words that speak to the audience. Avoid getting too wordy and detailed too; it can make the audience lose interest or make your descriptions seem sloppy. Substitute the wordy commentary of a product’s physique with high-resolution images or 3D animations. This will keep your customer engaged and capture the same information in a more concise nature.
2. Explain the Perks
If you decide to trade descriptions of the physical product with images, you can change your content with explanations of the product’s perks. Of course though, keep it short and simple because users do not read every sentence you post. To achieve this, use short bullet points and quick comments to impact the users. You could also set up a customer feedback section to allow customers discuss product’s short comings or share praise.
3. Be Fresh and Friendly
Lastly you should stay friendly with your customer. Don’t use complicated language; you want to reach a large audience that understand your products. Avoid redundancy too. Not only will it bore customers, but search engines hate duplicate content. Approach your online customer just as you’d approach a customer in a store, friendly and welcoming. After all your online business should be an extension to your business’s physical store and should carry the same impression.
For more information on search engine optimized e-commerce, click here.