Mobile marketing will be starting this month and your location-specific business phone number will appear next to your destination URL in ads that appear on high-end mobile devices, according to Google reports. This will allow people to “click-to-call” your business just as easy as clicking the link to your website.
Based on the person’s geographic location, the phone number and closest business address will appear as a “fifth line of ad text” when it appears on mobile devices with full HTML browsers (iPhone, Palm, Blackberry, etc). The cost of this feature will be the same as what a customer pays to view a Web site on their cell phone.
To get your ads to show location-specific phone numbers displayed on mobile devices, make sure your internet marketing campaign is targeting iPhones and other devices that have full HTML browsers and include phone numbers with your business address in the locations under your campaign settings.