Another Twitter gaffe as result of accident.
“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive.”
Those asterisks were not in the actual tweet released from Chrysler’s official Twitter account. The curveball in this story? It wasn’t a Chrysler employee either. Chrysler off-loads their social media responsibilities to a company called New Media Strategies. New Media Strategies has fired that employee who thought he was posting to his personal Twitter account – a problem that too often occurs. But, Chrysler fired New Media Strategies, too.
Should they have? Well, it wasn’t good timing for a company who recently launched the slogan, “Imported from Detroit.”