Comedy Central is leveraging a whole new level of social participation with it s roast of the grand czar of crazy, Charlie Sheen. Using the hashtags, #SheenRoast and #CrazyTrain, Comedy Central is hoping to encourage interaction as well as crowdsource some comedic participation.
Throughout the live broadcast, short video clips will appear on Comedy Central’s social media dashboard for the event, which users can post to their social networks, encouraging their friends to tune in to the hysterics.
This is a whole new level of social media engagement. Many programs have helped viewers stay engaged in live programming using social media. But, this is a great way to help engaged viewers help engage their friends.
Comedy Central also uses Twitter analytics to review their programming, to see which jokes got the best laughs (tweets).