Google recently announced that it is rolling out a new call out extension which allow businesses to add text highlighting specific info about their products and services. This is a great advantage for medical and dental practices because it will allow them to highlight industry specific features that will appeal to clients.
A unique way that medical practices can use call out extensions is in conjunction with out extensions. For example, if you have site links for different procedures such as Botox, or teeth whitening, you could add a call out for 20% savings on these types of procedures which would encourage people to click-through and find out more information.
Call outs can be added at the campaign or ad-group level, so they will easily customizable to fit your needs. This extension will be available within a few weeks, so be on the lookout for the change in your AdWords account or contact Windy City Strategies for information on how to optimize your campaign to increase your online exposure.