Most companies have a hard time deciding where to direct their call-to-actions. It can be a struggle trying to avoid the trap of being all things to all people. Because by going that route, you often become nothing to no one.
So now, Google is offering mobile advertisers the opportunity for individuals to make only the most intuitive call-to-action when browsing via mobile. A phone call.
With Google’s Call-Only-Creative, online advertisers can now create campaigns with one goal in mind. Driving voice traffic. Sure, many advertisers may want browsers to see their offering. Be taken to a mobile site. But often, a mobile user is looking for specific information. Wants to order a pizza. So, that pizza company can make the call-to-action response to an ad click be to use the mobile phone to call the pizza chain.
Because that’s often what the individual is looking for anyway.