The recent Google Panda Update has left search engine professionals scrambling, trying to understand what Google is looking for in terms of quality content, and more specifically, what they’re looking to slap. So, many content providers have been re-habbing their entire organization for Google search. And they’re probably smart to do that. After all, Google is far and away the leading search provider.
But let’s not forget about Microsoft Bing, which also powers Yahoo search. And Bing has recently come out with their own list of red flags to avoid in order to avoid getting on Bing’s bad list.
Don’t duplicate content. Produce authoritative content that displays topic expertise. Make your content easy to share.
This largely overlaps Google rules – focusing on a good user experience. So, like most search engine experts will tell you, if you’re optimized for Google, you’re largely optimized for everyone else, too.