The average attempted pay per click fraud rate in the first quarter of 2010 has increased from 25.7 percent in quarter 4 or 2009 to 29.2 percent in quarter 1 of 2010, a 34 percent year-over-year increase from quarter 1 of 2009, according to a report from Anchor Intelligence.
“As Internet usage has grown in countries lacking appropriate cyber security measures, more and more computers have become infected with malware and used as click fraud zombies,” said Ken Miller, CEO of Anchor Intelligence.

According to Anchor Intelligence, the attempted pay per click fraud rate is high because of the “dramatic growth in botnet scale and volume around the globe.” The countries with the highest rates were Vietnam (35.4%), Australia (35.2%) and the U.S. (35%).
“By releasing this report, we hope to convey the importance of advertising with ad networks and search engines that partner with third-parties such as Anchor to certify their traffic quality.”