When Apple said “no” to Flash video on their mobile devices, many experts thought they were being shortsighted. Why would you give up something so popular?
Well, despite flash not being playable on iPhones and iPods, Apple devices still dominate the market in overall mobile video usage with 80% of video views being spread out between the iPhone, the iPod touch and the iPad. Experts claim that this is because content producers and distributors focused primarily on these first-to-market devices, and are only now working on increasing their Android market penetration.
The next stat video content producers are looking for is how soon will mobile devices beat out home wired devices in terms of overall video penetration. And does a more compressed video format need to evolve to service this ever-streaming market?