It’s iWay or the highway.
That’s the message the Financial Times has learned after their iPhone and iPad apps have both been pulled from the App Store. This after refusing to comply with Apple’s new terms and commitments regarding in-app subscription payments. Financial Times claims that their beef with Apple isn’t the 30% cut that Apple takes on in-app purchases, but Apple’s control over subscriber data.
So, the Financial Times has called Apple’s bluff, and are now directing their readers to a proprietary Web app. This will be an incredibly interesting case study to look at moving forward – determining whether or not periodicals can live and thrive outside of iOS.