Amazon is the real deal. The ultimate Internet success story. Starting slow, and changing media infrastructure altogether. So, what are they up to now? Well, if you look at some recent job listings, it looks like Amazon is looking to branch into online display advertising.
I immediately jump to Amazon’s recommendation engine, the fact that it always knows what other books I’m probably interested in – based on my previous purchases and current browsing activity. But, they’re already doing that. So, what’s this? Using that information for other retailers? But they’d have to be really careful there, wouldn’t they? Because what advertisers could they partner with that sell things that Amazon doesn’t?