Recently, Amazon and Netflix were rated numbers one and two in terms of e-tail customer satisfaction, by ACSI customer satisfaction scores.
Many have editorialized why these online companies are able to top customer satisfaction rankings year after year. Is it the seamless service? The low pricing? Those are definitely great ways to keep customers satisfied.
But what else do these two juggernauts have in common? They have everything. If your hardware store doesn’t carry something, check Amazon. If Blockbuster doesn’t carry your favorite movie, Netflix will.
Amazon and Netflix never disappoint, because they never say “no.” And we are always left satisfied.