Gaining Qualified Customers

Anyone advertising on Google can generate clicks for their website. But clicks don’t necessarily correlate with sales. A “click” is what happens when someone clicks on your paid search ad (either on Google itself or on one of the many content network sites). Whenever someone clicks on your ad, your Google account is charged. This is one of the reasons that advertising on Google can get so expensive, but, as important, it is one of the reasons that that “click” can very easily have nothing to do with increasing your sales. This is especially the case with pay per click clearing houses like DexKnows who charge you a flat fee for clicks but keep their overhead low, advertising on Google by bidding the least possible amount for those clicks — meaning your clicks are coming from the cheapest possible keyword combinations and not from consumers who are actually searching for your products or services..

We are certainly not trying to dissuade you from advertising on Google. Advertising on Google is an Internet marketing foundation for most businesses with a successful online presence. On the other hand, it pays (literally) to ensure that your ppc management company is bringing qualified, relevant search traffic to your site — traffic from consumers who are actually searching for your products or services.

Call Windy City Strategies today to discuss how we can increase your sales and minimize your overhead through our AdWords Management Services.

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