The magazine WIRED sold more issues of its first digital edition earlier this year than print copies – all without cannibalizing their newsstand version. And now Adobe is trying to take credit for it. Why? Because this digital publication was created with Adobe’s InDesign CS5 along with other tools, which Adobe plans to release to the public later this summer through their Adobe Labs.
The idea is that publishers will now be able to make a seamless and simple move to the digital world without having to hire additional developers or wholly retrain their staff. Content publishers think the iPad and other tablet devices may be the very things necessary to bring mainstream publishing to the digital world and help make up for some of their recent print losses. And Adobe’s looking to make it as easy as possible for publishers to make the leap.