You log in. You check your e-mail. Different log-in. You check your Facebook. Different log-in. You check your Twitter. Different log-in. You update your Fantasy Sports Team.
That’s a lot of work. And shouldn’t we be technologically advanced enough where we can avoid these little life interruptions?
Well, third-party log-in options are becoming more and more mainstream. And Google and Facebook currently lead the way. Google because they own so many sites you see. And Facebook because everyone has a Facebook log-in. Yahoo, Twitter and Windows Live round out the top 5 options.
So, if you’re a new site, why would you create your own unique username/password system when you could just utilize someone else’s?