So, we’re past the point of asking, “Who’s actually playing Farmville?” Because the answer is – everybody. But, let’s take a closer look at “Who specifically is playing Farmville?”
The gaming company, MocoSpace, has analyzed, not only their online game usage, but online game spending (using real-world money to make virtual world purchases).
While Caucasians make up only 18% of gaming users, they make up 26% of virtual goods purchased. As virtual purchases become a billion dollar industry, there is an ever-growing interest in understanding exactly who this market is, the best way to serve them and how to create games based on the demographics that tend to spend the most playing them.