At Windy City Strategies, we lamented the fact that competitive tablet manufacturers weren’t trying to low-ball the iPad. Rather, they were producing similarly-priced or even higher-priced models. Their touted differentiation? Being business ready. Compatible with business applications and software used by companies worldwide.
They didn’t sell. At least not well. No iPad competitor has. Until today, when HP decided to discontinue their HP TouchPad tablet and sell off their remaining inventory for $99 each.
At this price, the tablet became the best-selling tablet in the world today. And that’s what it takes. People will buy a very cheap version of an iPad. They won’t buy a similarly priced version that’s not nearly as cool.