If you want to increase the conversions on your landing pages, this article is for you. Conversions are the lifeblood of any business. They are what get you paid and keep your doors open.
Effective landing pages have to be implemented properly. They should be designed to capture the attention of a potential customer and then convince them to take action—whether signing up for your email list, buying something, or simply leaving their email address behind.
For landing pages to yield the best conversions, they have to be fully optimized with clear and concise product descriptions. The offer should be clear and compelling, with a strong and persuasive lead-in that makes your website visitors feel like they have made an intelligent decision when they click. If you have all these criteria fulfilled in your existing landing pages, you can go on implementing the following strategies for higher landing page conversions:
Re-design your landing page with a conversion-driven approach
As mentioned earlier, you must first check that your landing page is optimized for conversions. As a business owner, you might not have the coding knowledge necessary to create a landing page with greater conversion rates. This is where Windy City Strategies comes in. We can help you run a website audit and redesign a landing page that is created with conversions in mind.
Use a clear and singular call-to-action per landing page
Having a clear conversion goal for your campaign is a crucial part of creating landing pages.
A common error that people overlook is placing several calls to action on the same page. This would most likely confuse or distract your visitors, causing them to leave without taking any action.
One of the best strategies to ensure higher conversions is to set a single course of action for users to follow. If you want them to exchange their emails for information, let your copy express just that clearly.
Prioritize simplicity in design
If your landing page is busy with excessive colors or elements, it will quickly turn potential customers away.
You want people not to get distracted but pay attention to the call to action and take action to increase conversion rates. So, maintain a clear and straightforward layout for your landing page. You can drive a good impression by prioritizing simplicity and making use of good color contrasts and typography.
Create FOMO with urgency
A great practice for increasing landing page conversions is to use urgency in the tone of your copies. Terms like ‘Limited Offer,’ ‘Offer ends in…’ and so on are powerful marketing tactics as they create a fear of missing out.
Users find it tougher to disregard offers that signal scarcity and urgency. By including elements like a countdown timer in your landing page layout, or urgent copies, you can increase your website conversions.
Present social proof
Your landing page is more likely to convert if it is enhanced with social proof. If a website visitor witnesses others using or praising a product, they are more likely to purchase it themselves. Social proof is a critical element that can be added to your landing page in various ways to increase conversions. A suitable type of social proof to use are customer testimonials.
The strategies mentioned above are best practices for increasing your landing page conversions. For more marketing solutions and better brand visibility, consult with us here.