The goal of competitor research is to understand better what your competitors are doing well and could be better to identify opportunities for improvement and gain a competitive advantage. Competitor research can involve analyzing a wide range of data, such as competitor websites, social media accounts, customer reviews, pricing strategies, and market trends. And to help you, here are our 5 best-pick tools for conducting competitor research.


SEMrush is a digital marketing tool with many features to help with competitor research. The tool provides insights into search engine optimization (SEO), pay-per-click (PPC) advertising, social media, content marketing, and more.

SEMrush allows businesses to analyze their competitors’ organic search performance by providing information on their top keywords, backlinks, and ranking positions. It also helps provide detailed data on competitors’ advertising campaigns, including ad copy, targeting, and performance.


Another great tool to try out for competitor research is Ahrefs. This powerful SEO tool offers a range of features to help you out. The tool is known for its extensive backlink database, allowing you to analyze you and your competitors’ backlink profiles in great detail.

Ahrefs provides detailed information on competitors’ backlink profiles, such as the number of backlinks, referring domains, and anchor text distribution. You can also use it to analyze competitors’ keyword rankings and search traffic and identify new keyword opportunities. Ahrefs offers a site audit feature that can help you identify technical SEO issues on your own and your competitor’s websites.


SimilarWeb provides data on your competitors’ website traffic, user engagement, and marketing strategies. The tool provides detailed information on website traffic sources, user demographics, and user behavior, as well as insights into competitors’ marketing strategies and partnerships.

SimilarWeb provides data on website traffic sources, including search engines, social media, and referral sites. It provides data on user engagement metrics, such as time on site, bounce rate, and pages per visit. SimilarWeb provides data on industry trends and benchmarks and information on competitors’ market share and performance.


SpyFu is a competitor research tool that provides insights into competitors’ online marketing strategies, including keyword rankings, ad campaigns, and backlink profiles. SpyFu offers a range of features that help businesses analyze their and competitors’ online marketing strategies.

You can use this tool to analyze keyword ranking data to identify which keywords your competitor is ranking for and which keywords you may want to target. Review the ad analysis data to see which ad campaigns your competitor runs and which ads perform best. You can also leverage the industry analysis data to identify industry trends and best practices.

 Google AdWords Keyword Planner

Google AdWords Keyword Planner provides data on search volume and competition for relevant keywords. It also provides data on relevant keywords for a particular industry or topic.

Google AdWords Keyword Planner provides data on search volume for each keyword and related keywords. This information can help businesses identify which keywords are most popular and which may need to be more competitive. Google AdWords Keyword Planner provides data on the competition for each keyword, including an estimate of how difficult it is to rank for such a keyword.


In today’s highly competitive business landscape, competitor research is more critical than ever. Analyzing your competitors’ strengths and weaknesses helps you identify new opportunities and gain a competitive advantage in your market. Staying up-to-date with your competitors and continuously analyzing their strategies can improve your performance and stay ahead of the competition.

Thousands of businesses have benefited from utilizing Windy City Strategies pay per click management, search engine optimization and consulting services. Contact us today to get started.