With another year in the history books, it is time to reflect upon the past year and look ahead to see what we can expect for 2014. The last year seemed to have had many hot trends like social media growth, an increase in use of mobile devices and tablets, and the increased importance of relevant content on a website. While I don’t expect to see any of those trends to go anywhere over the next year, I do expect to see content continue it’s reign as king.
Here are a few other web marketing trends to look out for:
1. Mobile is a must. Since the use of mobile devices is on the rise, it is essential for businesses, especially small businesses, to consider responsive web design. By ensuring your website is mobile-friendly, you are able to stay competitive and increase the potential to be found and seen by mobile users.
2. Niche sites are growing. Due to media giants like Facebook, Twitter, and Google+, websites will have a harder time being found organically. For this reason, niche sites are going to become more in demand, especially for smaller businesses looking to get connected to a more specific audience.
3. Write a blog. Blogging is a prime example of the use of relevant content and is an effective way to market your brand. Since blogging is becoming more popular, especially amongst smaller businesses, I think it is safe to say most businesses will have developed a blog by the end of 2014.
4. Get a Google+ account. Since the use of social media giant Facebook appears to be on the decline, other social media networks will be looking to take over. Google+ is a rapidly growing network that has added benefits, such as the search benefits that comes from using Google, that all businesses need to be taking advantage of.
5. Include videos on your website. In order to create a more meaningful relationship with your users, the use of educational videos is on the rise. By providing informational snippets, the consumer can better understand what you have to offer.
The way you market your brand is essential to your business. By hiring a professional Internet marketing firm, you can ensure that your users know your value all the while increasing your business’ profitability. Our team of Internet marketing professionals at Windy City Strategies will work with you to develop an individualized business plan that fits your needs, whether it be from search engine optimization to web design, we can help.