The business that succeeds in this digital age has master how to use online marketing to amass potential customers. However, there are vital components of online marketing that you should know for a successful operation. Here are five elements of an online marketing strategy that will ensure you get the most from your marketing endeavor.
- Web Design
In the online world, your company’s face is your website, and it must be professionally developed, clean, and easy to navigate. When you’re designing your website, there are lots of things you should have in mind.
It would be best if you work with an experienced freelancer or agency that understands your business’s goal and is ready to help bring your ideas to reality. When designing your website, you need to focus on calls to action.
Furthermore, you must ensure that your website is compatible with most browsers, and don’t forget to optimize your pages for the intended keywords.
According to research, businesses with a blog section on their website tend to have 55% more visitors. That means having a blog section on your website is something you might need to consider integrating. Through your blog section, you can engage your customer, provide them with helpful resources, and finally get them to request a quote.
When integrating a blog section on your website, make sure that the readers can easily subscribe through your RSS feed and email. For more traffic, you will need social share buttons and an easy way to interact through comments.
- Search Engine Optimization
Before people shop online, one of the first things done is to search on Google for some specific keywords. If that is the case, you need to optimize your content to perform well in search engines.
If you want to determine if your pages are well optimized, you will need to start with keyword research. Through keyword research, you will discover terms that bring the most result for your business. After finding the ideal keyword, the next logical step is optimizing your pages for the best performance on a search engine.
- Social Media Presence
Social media is where the crowd is, from Facebook, Twitter, LinkedIn, and Google+. They come with tremendous advantages for businesses, and most of them help create a community around your business. That way, your potential customers can interact with your company and other users without issues.
Since most of your customers are on these social media platforms, it helps your business remain on the radar of your customers. That way, you create more exposure for your business and offers.
If you must succeed in online marketing, you should not shy away from the numbers. Through tools like Google Analytics, you can monitor your website page views, pages per visit, bounce rate, country of your visitors, and lots more. Detailed information about what’s happening on your website helps you formulate better marketing strategies that will help your business grow.
Contact Windy City Strategies today, for all your Internet marketing and web design and development needs.