Web design is one of those fields where you keep learning new things every day to stay relevant and keep up with trends- the space is constantly evolving. The design and aesthetics of your website determine how much visibility you get, which in turn affects sales.
A well-designed website will always appeal to people and captivate them, leaving them wanting to see more. When considering what design to use for your page, you want to look beyond aesthetics. Let functionality and responsiveness of the site be forefront, as a beautiful site with impaired functionality is no good.
Because web design keeps evolving, considering style and taste, you must ensure your site is up to date with the latest trends. This year, bold, attractive visuals and accommodation for technology is what’s in style.
Web Design Trends for 2022
The more advanced technology becomes, the more changes need to be made to the aspect of design that affects usability, sales conversion, and general user experience. Below are the trends for 2022 used by most industries for web design.
Designs targeted at mobile users
Most people use their smartphones and mobile devices more than they use their computers, which is why the responsiveness of any web design is essential now more than ever. Today, companies in the web design niche are laser-focused on mobile responsiveness when creating new pages.
The colorfulness of the design
Web design is generally a visual tool used for recognition; it goes without saying that web design will tilt towards more eye-catching methods. In 2022, brands are using bolder and more vibrant colors as a powerful tool for communication with their audience.
There is something about colors that can touch people emotionally; an example is the color red which brings heightened sensory alertness-used to signify danger.
Increment in Optimistic Design
People generally will gravitate towards a site that empowers users and pass across messages that instill confidence and provide encouragement.
The use of animations has made designs more dynamic; when done well, animation can create for users a magical experience that will draw them into your site and push them to learn more about your product and services. The use of touches like navigation or hover tool keeps people curious about what comes next.
Using geometric shapes in design has come to stay as it is gaining momentum in 2022. The idea is excellent, combining bold shapes and fascinating colors to get the user’s attention.
Classic Serif Fonts
When it comes to designs, fonts play a major in shaping the aesthetics. This year, we are seeing more use of classic serif fonts that create a sense of elegance and refinement. Fonts like Palatino, Baskerville, and Georgia are some font styles that give a sense of artistry when used on any website.
Why you need to keep your website updated
As a brand, your website is your medium for communicating with your audience; if not regularly updated and optimized, you start to lose your consumers, which in turn can affect sales. If you haven’t updated your site in a while, now is the time to do that.
Contact Windy City Strategies today, for all your Internet marketing and web design and development needs.