British department store John Lewis has been producing over-the-top Christmas TV ads since 2007-
With the power and reach of the Internet- a creative video can go viral (and it doesn’t need to cost millions), and be seen many more times over than in a paid TV ad space.
Check out the commercial (or in British, advert). You can’t help feel for the snowman, who goes on an epic journey just for his love, the snow woman.
Read more: http://www.businessinsider.com/john-lewis-unveils-its-annual-viral-epic-a-10-million-christmas-ad-2012-11#ixzz2By3z6Eh7