Windy City Strategies

USING SHOPPING FEEDS TO FEED YOUR REVENUE STREAM

While shopping feeds have grown in sophistication and scope within the past several years, they remain a relatively simple way to generate customers -- both through direct sales and as a way of bringing more search traffic to your website.

SHOPPING FEED TRENDS

Even before the existence of shopping feed technology, product storefronts were one of the original business models of the first dot-com boom, and they remain a viable business for some of the big name players like eBay and Amazon.com. These storefronts, which you pay a commission or listing fee to sell on, allow you create a shopping feed that syndicates to other areas of the internet like your website or other shopping outlets.

Recently, free, sophisticated storefront services like Google Products have emerged onto the scene. These outlets are able to take advantage of the market share already held by large storefronts like eBay by allowing eBay sellers to set up a shopping feed that will automatically distribute and update their products to these free storefronts. Windy City Strategies can also show you how to build your own shopping feed to easily distribute and sell your products on these emerging free storefronts.

On the horizon, social media sites like Facebook, who are continually hurting for revenue streams, are starting to develop community based online shopping and classified listing tools; in an internet environment that is increasingly localized and community based, the use of shopping feeds on social media outlets are soon to follow.

MAKE SHOPPING FEEDS WORK FOR YOU

Whether or not your products or services can be made available online, Windy City Strategies will find ways to make shopping feeds a viable site traffic or revenue stream generator for your unique business model. Call Windy City Strategies today to discuss how (1) shopping feeds can enable you to bring greater distribution to your products and services, (2) deliver more information about your business and your products and (3) how shopping feeds can increase the number of qualified buyers visiting your website. We are at the forefront of the changing marketplace and we can help your business succeed by using internet shopping feeds to build your customer base.

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