HOME| BLOG| TESTIMONIALS| CASE STUDIES| CONTACT US

CERTIFIED PROFESSIONALS

PPC BID MANAGEMENT

PPC bid management is the practice of directing, manipulating, adapting and optimizing one's paid advertisements on search engines such as Google, Yahoo or MSN. Each of these search engines gleans nearly all of their revenue from PPC (or "pay per click") advertising. As a result, each search engine offers PPC bid management tools with ever-increasing sophistication and complexity. Generally, though not always, PPC bid management is facilitated by a third party internet marketing company or search engine advertising specialist (see PPC Management).

A recent balloon increase in ppc bid management sophistication has driven many advertisers to seek outside services from a ppc bid management firm. Examples of recent developments in search engine advertising sophistication are multifaceted conversion tracking tools, geographic targeting controls and the ability to control ppc bids by campaign, ad, ad group, time of day, geographic location of ad shown, keywords targeted, etc. These innovations have added several dimensions of complexity to basic ppc bid management. Ultimately, most companies cite the cost-saving potential of these ppc bid management tools as the number one reason for hiring an outside firm to handle their pay per click campaign management.

In-House PPC Bid Management

Companies who manage their paid search advertisements within the ranks of their own staff, an overwhelming preponderance of these were found to be either public market corporations with an internet marketing staff of over 250 employees or small businesses with less than $100,000 in gross annual revenue. The large corporations surveyed, all spent more than $1 million quarterly on paid search advertising and all found the cost of keeping their ppc bid management in-house to be less expensive than hiring an outside ppc bid management firm. The small businesses surveyed, after six months 70 percent either discontinued their paid search campaigns or sought outside ppc bid management services; cost was cited as the determining factor for either course of action.

Windy City Strategies is a full service internet marketing firm specializing in ppc bid management. For more information please call 866-964-5818.

Windy City Strategies, Inc
2380 Esplanade Drive Suite 205
Algonquin, IL 60102
Call Us For A Free Consultation: 866-964-5818

Testimonials | Case Studies | Blog | Sitemap | Contact | Pay Per Click Management | Search Engine Optimization
Website Design | Local Business Advertising | Pay Per Click Firm | AdWords Management Company
Google AdWords Marketing | Pay Per Click Campaign Management | PPC Help | AdWords Services
Internet Marketing Company | Internet Marketing Consulting | PPC Management Company