LOCAL BUSINESS ADVERTISING -- the internet comes full circle.
The Web 2.0 business advertising environment is not simply about facilitating user engagement through interactive play; one facet of Web 2.0 has been the increased popularity and importance of Local Business Advertising. The revitalization of local business advertising is perhaps a bit surprising for any local business who went through the first dot-com boom-bust cycle.
In the 1990's, many local businesses tried, some successfully, to go global, casting aside traditional local business advertising techniques for the broad-reaching marketing tools of the internet. A local bike shop, for example, might end its print ad campaigns, where it advertised in the local paper, in favor of a virtual bike shop that would allow cyclists from around the world to purchase bikes and bike parts from this local shop via the internet. Abandoning local businesses advertising campaigns in favor of a global marketing approach worked well for some businesses while many others floundered -- mainly because there is only so much room on the internet for successfully global retailers. And the retailers whose online business models succeeded the best in the 1990's (think eBay) continue to dominate the marketplace today.
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Windy City Strategies knows that, unlike the global marketing boom of the 1990's, the local business advertising movement has room for more successful businesses because those businesses are marketing to targeted geographic areas. Take, for example, Fitzgerald's Bike Shop in Jackson Hole, Wyo -- a wealthy, ski-obsessed town in the northern Rockies. Fitzgerald's has the niche of being the only year-round bike shop in this isolated community. And they capitalize on that niche by using non-traditional local business advertising techniques available in today's Web 2.0 environment. Fitzgerald's uses local business advertising to build communities around its products and services. They employ Web 2.0 tools like blogging and Google Maps API to keep customers informed about local events pertinent to cycling. They build communities and discussion groups around local issues like bicycle commuting and, most directly, use local business advertising to directly sell their products and services to an interested community of consumers.
Windy City Strategies will build your local customer base by designing a local business advertising campaign that will suit your unique model. In a larger market, like Chicago or New York City, Windy City Strategies can target the exact region of potential customers around your business. If you own a dentist office in, for example, Scarsdale, N.Y., it's fairly unlikely that any clients will travel from Manhattan or other suburbs like Yonkers to take advantage of your dental care; unlike other internet marketing consultants who project your local business advertisements onto an entire metropolitan area, Windy City Strategies will design your local business advertising campaigns around a geographic area of consumers who are actively searching for your products and services.
Call Windy City Strategies today to find our how we can put our Local Business Advertising experts to work for you.
