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Wednesday, March 10, 2010

Yahoo on Microsoft Deal Benefits for Advertisers, Consumers, Publishers

Yahoo's view point on the big Microsoft/Yahoo search and advertising deal is that the company will benefit both Microsoft and Yahoo's advertisers, as well as consumers and publishers.

Advertisers will benefit because it will increase search volume, which means both Bing and Yahoo being taken into consideration. Consumers will benefit from this because by combining advertisers from both properties, there will be more people to deliver sponsored results from, which Yahoo says will mean increased relevance. This will help Yahoo, Bing, and their publisher partners with increased liquidity, participation, and relevance; a major plus for them.

According to David Pann, VP Yahoo! Search Advertising, the migration across all international markets will in the next year or so, but they won't rush it at the expense of quality. "Our focus is really about developing a plan that is smooth, seamless, and with quality. So we anticipate doing the U.S. migration sometime before the holiday season in 2010," said Pann.

Labels: internet-marketing-company

posted by Angie Rentmeester at 8:45 AM

Google Apps Marketplace Opens with Over 50 Apps

Google launched the Google Apps Marketplace where developers can create apps that will integrate with Google Applications and sell them to users. According to Google, they can reach over 2 million businesses and 25 million users.

The Google Apps Marketplace launched with more than 50 applications from companies like Intuit and Atlassian. Expect more apps to follow from companies like NetSuite and SuccessFactors.

"Once installed to a company's domain, these third-party applications work like native Google applications," explains Google Apps Marketplace Product Manager Chris Vander Mey. "With administrator approval, they may interact with calendar, email, document and/or contact data to increase productivity. Administrators can manage the applications from the familiar Google Apps control panel, and employees can open them from within Google Apps. With OpenID integration, Google Apps users can access the other applications without signing in separately to each. The Google Apps Marketplace eliminates the worry about software updates, keeping track of different passwords and manual syncing and sharing of data, thereby increasing business productivity and lessening frustrations for users and IT administrators alike. That's the power of the cloud."

Labels: pay-per-click-campaign-management

posted by Angie Rentmeester at 8:39 AM

Google Maps Now Has Biking Directions

Google has partnered with Rails-to-Trails (RTC), a nonprofit focused on creating a network of trails from former rail lines, to add a new feature to Google Maps- biking directions.

Google Maps has biking route details for more than 150 U.S. cities covering more than 12,000 miles of trails and bike lanes. Google said it wants to keep adding new trail information and wants feedback from riders via the "Report a Problem" tool.

The new feature allows Google Maps users to type their destination in to get directions for the best route for bicycling. Google said its algorithm is weighed to prefer routing on trails as opposed to open roads with traffic.

"We're thrilled to be working with Rails-to-Trails Conservancy to make RTC's extensive bike trail data available through Google Maps and Google Earth," says Shannon Guymon, Product Manager for Google Maps.

"Bikers all over the country now will be able to explore new trails or find specific directions in their local community with just a few clicks of their mouse."

Labels: google-adwords-management