Google AdWords Management & Pay Per Click Marketing Blog

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Monday, February 8, 2010

Google Analyst: U.S. Internet Needs to Be Faster

Google has been a big advocate of a single Web, one that’s free of government censorship and barriers to information access. However, this is not the case anymore.

Governments from China to France have put different roadblocks in the information superhighway to serve their interests, filter speech or protect copyrights. The Internet connection hasn’t reached all corners of the world, not even all parts of the U.S.

CNN recently sat down with one of Google’s policy analysts, Derek Slater, to get more information on the split between Google’s idea of an all-access Web and the reality they’re facing today.

Slater declined to comment on Google’s negotiations with China. The search engine has threatened to pull out of the country after Gmail accounts of a few human rights activists were hacked into. Since the interview took place, it was reported that Google is working with the National Security Agency to prevent similar cyber attacks.

However, Slater did give his take about increasing sluggish Internet speeds and why the Web can really help peoples’ lives.

Read the edited transcript here.

Labels: adwords-management-company

posted by Angie Rentmeester at 12:30 PM

Google Runs First Super Bowl Commercial

Millions watch the Super Bowl and millions of people pay close attention to the commercials that appear during the big football event. This year Google ran their first Super Bowl Commercial called “Parisian Love.” Did the commercial look familiar to you? Well, that’s because it was one of their “Search Stories” ad that was uploaded onto YouTube back in November.

Watch the video here.

With millions watching, Google ran their first Super Bowl Commercial entitled "Parisian Love". If it looks familiar, that's because it's one of their "Search Stories" ads, which was uploaded to YouTube back in November. You can check it out below...

Google CEO, Eric Schmidt, tweeted yesterday..."Can't wait to watch the Super Bowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said "Hell has indeed frozen over.")"

Labels: pay-per-click-management

posted by Angie Rentmeester at 10:06 AM

Introducing Click to Call Phone Numbers in Google AdWords on Mobile Devices

Google announced today stating users whose mobile devices have full Internet browsers can now see your business phone number and call directly from your ads.

The cost of a click to call your business is the same as the cost of a click to visit your Web site.

Opting Out
If you’re not interested in your ads showing a clickable business phone number on phones, just follow these steps.

Getting Started
Just two things need to be done in order to ensure the ads in your campaign will show your business phone number on mobile devices with full Internet browsers.

Set up location extensions and add your business phone number. Customers will be able to click to call your business location nearest to them.

Check that you've chosen to show your ads on iPhones and other mobile devices with full Internet browsers in your campaign settings.

Viewing Results
You can now review how many calls you receive from your ads at the campaign, ad group or keyword level within AdWords.

Labels: google-adwords-marketing, pay-per-click-marketing