Google AdWords Management & Pay Per Click Marketing Blog

Internet Marketing & Consulting by Windy City Strategies, Chicago Illinois. A full service Internet Consulting company specializing in Pay Per Click Management, PPC, Website Marketing, Search Engine Optimization, Local Business Listings, Shopping Portal Management, SEO, and Social Media Marketing, SMM.

Tuesday, October 27, 2009

Google AdWords Marketing Translator Toolkit

When running a Google AdWords marketing campaign for many countries and languages, translating your keywords and ads are typically a big problem unless you have someone that you work with or know that speaks that language. Even with that kind of help it becomes quite a process. Well Google is coming to your rescue again with the Google Translator Toolkit.

The Google Translator Toolkit will help you translate faster and easier with tools like translation search, custom terminology databases and bilingual dictionaries. This will dramatically improve your Google AdWords management process.

To utilize the Google Translator Toolkit, go into AdWords Editor and download an AdWords Editor Archive (AEA) file with your keywords and ads, and put it into the Translator Toolkit and it will automatically translate them. Pretty simple. From there you can utilize the multilingual optimizers and professional translators who will help optimize and localize your campaigns.

Now you are ready to download your file and upload it back to AdWords Editor.

The Google Translator Toolkit only translates your ads and keywords, so to make your targeting work better, make sure you create landing pages that are translated and the payment and support systems are ready for international customers.

For more information about the Google Translator Toolkit visit this Google blog.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization, website design and development and pay per click management.

Labels: google-adwords-management, google-adwords-marketing, google-adwords-translator-kit, internet-marketing-consulting, search-engine-optimization, seo

posted by Bjorn Torling at 1:06 PM

Thursday, October 15, 2009

Domain Names That Went Terribly Wrong

Your website design layout and development is critical to how well you can perform on the search engines, but do you ever really think of your domain name? Of course you do, but there are domains that can mean something completely different, and you did not see it at first. Be careful, here are some that went terribly wrong.

1. "Who Represents" is where you can find the name of the agent that represents any celebrity.
www.whorepresents.com

2. "Experts Exchange" is a knowledge base where programmers can exchange advice and tips.
www.expertsexchange.com

3. Looking for a great pen at Pen Island?
www.penisland.com

4. Need a therapist? Try "Therapist Finder" at:
www.therapistfinder.com

5. Looking for power? The "Italian Power Generator Company."
www.powergenitalia.com

6. Orlando home theater and TV installation.
www.drhookitup.com

7. Need some "IP computer software?"
www.IP_anywhere.com

8. The designers at "Speed of Art" await you at:
www.speedofart.com

9. How about the Mole Station Native Nursery based in New South Wales:
www.molestationnursery.com

10. Lake Tahoe is beautiful. Find out for yourself at:
www.gotahoe.com

These are all legitimate businesses, that probably get a lot of clicks due their domain names, but does not help their Internet marketing conversions at all. Unqualified, and not relevant traffic.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization, website design and development and pay per click management.

Labels: internet-marketing, internet-marketing-consulting, search-engine-optimization, seo, website-design

posted by Bjorn Torling at 1:38 PM

Wednesday, October 14, 2009

Prospective Twitter and Google Deal Can Affect Search Engine Optimization

Currently, there is a prospective deal between Google and Twitter to show "tweets" on their search engine results. This could change search engine optimization in many ways if the deal goes through.

According to reports, the two media giants are negotiating to create a feed from Twitter.

With Google already responding to the real-time search queries from Twitter the deal seems logical, but what will this mean for Internet marketing companies in general?

From a Search Engine Optimization prospective, Google will be able to get its hands on millions of web pages and create even more competition on the search engine giant, but can it keep up? Well Google Caffeine will speed up the Google indexing speed, but it probably is still not fast enough with the millions of tweets that happen every day.

This seems like it could really cause problems with some companies, because they could get spammed by millions of tweets daily, so we'll see if this deal goes through.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization, website design and development and pay per click management.

Labels: internet-marketing, internet-marketing-company, internet-marketing-consulting, pay-per-click-management, search-engine-optimization, seo, website-design

posted by Bjorn Torling at 1:41 PM

Monday, October 12, 2009

How To Get Traffic To Your Website

So you have this beautiful website for your business, and you need to get traffic to your site, but how? Well there are many things you can do, but when we do Internet marketing consulting for a client, we always advise them that the Internet is a great place to quantify your results, so we need to setup a program that we can do this.

To start, you must implement Google analytics on your website. This is a java script code that gets placed on all pages of your website, and lets you know how your website interacts with your users. So why is this a must? Well, to quantify your results, would it not be great to be able to see what keywords are bringing in traffic naturally and through paid search? We will discuss each shortly. How long users are staying on your site and what keywords brought them in? Which keywords convert your product, service or information? Where they are coming from, and what browser they used? This is information that can be used to quantify your results, and bring your rate on investment up.

Once you have implemented conversion tracking, we need to get the traffic to the site. Now what? Well, we always recommend our clients to start with a pay per click management program over starting with a search engine optimization program, because what are you optimizing? I know there are keywords you want to show for, and I am not against doing that because you will optimize them anyhow, but I would not go much further than that, because what you "think" works, is not always what works, and we can quantify results quicker with a PPC management program.

With a pay per click management program, you can blanket a community with keywords that pertain to what you sell. With a properly setup PPC management account, you will be able to quickly quantify your results to not spend too much money on keywords that do not convert, but spend money on keywords that do. Now when I say quickly, each account is different, but give it a least 2-3 months, which will give you quite a bit of traffic to make good choices on your marketing. Now during these 3 months, you will be able to see keywords that perform well, and implement a search engine optimization program to supplement your pay per click management program. Now do you see why you can't start to optimize a bunch of keywords? I have seen it a bunch of times that a client wasted 6 months going after keywords like foreclosure, because that is what they do, but save my home or buy my home were the keywords that they were actually converting on.

I am a business owner too, and I know that I can't waste 6 months of blind marketing. Can you?

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting and pay per click management.

Labels: internet-marketing, internet-marketing-consulting, pay-per-click-management, ppc-management, search-engine-optimization, seo

posted by Bjorn Torling at 4:27 PM

Tuesday, September 15, 2009

Understanding Conversion Tracking For Optimal Google AdWords Management Performance

Today, we are going to help you to understand conversion tracking, which will in turn make your rate on investment increase and make your Google AdWords management campaign perform better.

First we should define what a conversion is. A conversion through your Google AdWords account is when a user clicks on your AdWords ad and performs a behavior on your website that you deem as a sale or lead. A conversion could simply be someone purchasing something off your site, filling out a contact form for a quote, or downloading a white paper.

As you can see conversion tracking is extremely important, because it quantifies how well your pay per click management account is doing, and did I mention that this is free too!

So how do we set Google AdWords conversion tracking up? Well it is quite simple. All you need is a Google AdWords account and access to your website's HTML. Log into your account, and click on the Conversion Tracking link on the Campaign Management tab at the top of your account. From here you can start the process of setting up security levels, colors, type of conversion and other features, but we will discuss all of this in our next blog.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and AdWords management services.

Labels: adwords-conversion-tracking, adwords-management-services, conversion-tracking, google-adwords-management, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 5:44 PM

Thursday, September 10, 2009

Google AdWords Image Ads

Today we are going to discuss image ads that can be placed on Google to supplement your Google AdWords marketing, their features, how to create them and guidelines. First off, image ads are a great way to differentiate yourself from your competition because many companies don't do them, but more importantly they look better than a regular text ad.

Image ads are only shown on the content network, so you can either use a placement or keyword targeting. If you use keyword targeting, make sure you opt yourself into the content network, and is in a separate campaign, so you can track results better. This is important when using the content network versus search, because Internet marketing is quantifiable, and you want to know what works and what does not, and proper organization is extremely important. Please consult with an AdWords management company to get this right

Now, image ads are graphic ads that can be motionless or animated, and are shown on content sites that have opted into the Google AdWords image ad program. Static (motionless) image ads can be formatted in .gif, .jpg, and .png, while animated image ads can be in .gif or Flash. Make sure you image ads reflect your site, and advertise your product or service.

Here are the sizes your Google AdWords image ads can be in for static and animated:

* 250 x 250 Square
* 200 x 200 Small Square
* 468 x 60 Banner
* 728 x 90 Leaderboard
* 300 x 250 Inline Rectangle
* 336 x 280 Large Rectangle
* 120 x 600 Skyscraper
* 160 x 600 Wide Skyscraper

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: adwords-management-company, google-adwords-image-ads, google-adwords-management, google-adwords-marketing, image-ads, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 5:07 PM

Tuesday, August 4, 2009

Google AdWords Management and Data Report Center

Your report center in your Google AdWords management account will be your best friend when you have to make critical decisions. Continuing on with our last blog, which talked about the basics of what you get when you activate Google AdWords conversion tracking, we will discuss the report center and how it will help in these decisions.

The report center in your Google AdWords management account gives detailed and specific conversion tracking information. You can create custom reports that will get you any conversion statistics that you will need like number of transactions, conversion rate, cost per transaction, and the related keywords that brought in these numbers. This is extremely important, and if you are to take anything away from this blog this is it. You must evaluate your keywords, because what you believe to work is not necessarily the truth, and you could cost your business a lot of advertising dollars that could be spent in better places. The careful evaluation of your actual conversions is the key to making your Google AdWords marketing optimized.

After you have created a custom report with the conversion tracking metrics you would like to track, you can evaluate the performance of your Google AdWords account. Conversion rate and cost per conversion are important numbers, but each individual conversion can lead to other transactions or they may come back later and purchase more items. So take a look at your transactions and cost per transaction as they may serve you better, since acquiring regular customers is more important than one conversion. Tracking these transactions will let you know how effective your advertising is along with the effectiveness of your site and product values.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and ppc bid management.

Labels: google-adwords-management, google-adwords-marketing, internet-marketing-consulting, ppc-bid-management

posted by Bjorn Torling at 7:37 AM

Tuesday, July 28, 2009

Using Conversion Data To Improve Google AdWords Management

To improve your Google AdWords management account we need to analyze conversion statistics, determine your rate on investment or ROI, and improve your campaign performance by analyzing this data.

Once you have activated conversion tracking and implemented the code on whatever page you would like to track, two new columns will appear on your campaign management screen. The two columns are cost per conversion and conversion rate. These two columns will give you a quick rundown, but nothing like the report center will get you.

The conversion rate will let you know the percentage of clicks that become conversions in your Google AdWords marketing account, while the cost per conversion lets you know how much it cost to get a conversion. Again this data only gives you an overview of how your account is doing. The next blog will discuss how to utilize the report center to get specific and detailed information on your conversion tracking.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: adwords-conversion-tracking, conversion-tracking, google-adwords-management, google-adwords-marketing, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 1:34 PM

Saturday, July 25, 2009

Verify A Company Is A Qualified Google Advertising Professional

So you are looking for an AdWords Management company, and of course everybody says they are the best, but how do you know for sure? Well, do your research is what I tell people, but there is one constant that you should always look for when working with a Google AdWords marketing firm, and that is, make sure they are a Qualified AdWords Company.

How can you tell if they are a qualified company? Well Google AdWords takes many measures to make sure that users are not conducting business with unethical individuals and companies, and that they truly are a Google advertising professional.

The best way too make sure that they are qualified is to look for the AdWords Qualified Individual or Company logo that is visible from the individuals or company's website. Click on it, and it should direct you to a page hosted by Google, with a prefix starting with http://adwords.google.com/select/professionalstatus. This page will contain Google's validation that the individual or company has attained Qualified status through the Google advertising professionals program.

It is important when looking at Google's professional status page to see the name of the business, make sure the url is hosted by Google, and that Google's validation for the individual or company is present.

If you do not see the logo or status page, you can ask the professional for the page, but that should be a cue for you to not deal with this individual or company.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: adwords-management-company, google-advertising-professional, google-adwords-management, google-adwords-marketing, internet-marketing-consulting

posted by Bjorn Torling at 1:44 PM

Local Business Advertising and Your Website

So lately I have been discussing the many flaws that I believe are the case for using Dex Knows, Yellow Pages, Yellow Book, Super Pages, Reach Local or Yodle for local business advertising, but this one cuts the cake for me. They don't use your website!

I am going to use an example in this blog, so you can see what I mean, but let's discuss what a business owner would do once they have a website. This is simple. You want to brand yourself in your local area, and offer information to potential or current clients. Now how do you get traffic to your site? Well as most may know, there are 3 main search engines to use, Google AdWords marketing, Yahoo Search Marketing, and MSN AdCenter. With many local business owners trying to stay as lean as they can, most do not have the time to do their own advertising, so they hire a professional Internet marketing company to get traffic to their site. For as low as around $400 a month for management fees, you can't hire an in-house individual.

Now all the R.H. Donnelley companies are out there like Dex Knows, Yellow Pages, Yellow Book, and Super Pages advertising on the TV, Internet, radio, and even call you on the phone, and with the phone books being so popular for years, people still flock to get service from them. That is fine as long as you understand what they are doing to you.

Let's look at an example. Search on Google for Algonquin Illinois dentist. Many searches will come up, and it will change constantly, but let's see if you can find this ad:

Overmyer Brian DDS

Need a dentist in Crystal Lake?
Help with all your dental needs!
www.overmyerbrianddsyp.com

This a Dex Knows ad, and you know that because they add yp or dex to the end of the url. Now, let's go to the website they are promoting; www.overmyerbrianddsyp.com. Right off the bat you will notice this is a Dex Knows storefront page, because of the logo at the top left. I believe the storefront is great for people that do not have websites, because it does provide some good information, but it is not personable. Now in blue, there is a link for website, which is Dr. Overmyer's real website that he paid for. Click on it and you will see that it goes to www.crystallake-familydentistry.com. A beautiful website that Dex Knows has decided not to use. Why? I don't know. In fact once you leave Dex Knows you lose that storefront, and now you are back to a site that most likely has not gotten a lot of clicks, because they did not use that site. You pretty much wasted advertising dollars, and now may be soured on ppc bid management.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: google-adwords-marketing, internet-marketing-consulting, local-business-advertising, pay-per-click-management, ppc-bid-management

posted by Bjorn Torling at 6:59 AM

Monday, July 20, 2009

Internet Marketing Consulting Your Website

As an Internet marketing consulting firm, we get clients that come in and want their website "optimized, or "SEO'd" but they are not actually sure what that means. Like most fields, people know enough to be dangerous, but are not experts. It's a little like calling an investor banker, and telling them you want to invest your money. That could mean a lot of things, and they will advise you the right way to go.

So when Windy City Strategies consults a client like this, we give them a run down on the different types of marketing and why this would work better than something else. Now most clients want to show in the natural listings for terms they believe to be their main audience, and we always ask, how they know this, and it comes down to beliefs, but no real concrete results. Now I have no problem with that, and who am I to say that is not correct, but with Internet marketing we can get quantitative proof just like an investment banker will show profits or losses. This is why we always recommend to our clients to start with ppc bid management and implement analytics and track your results. Within a month or two, you will have a pretty good idea of what is working and not working.

If you went the route of going with Search Engine Optimization (SEO) right away, you may not get this data for another 4 months, and that is not good if it did not work. You must supplement your advertising with Google AdWords management, Yahoo Search Marketing, and MSN/ Bing, and work on the natural listings at the same time based on quantitative results.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting, search engine optimization and pay per click management.

Labels: google-adwords-management, internet-marketing-consulting, pay-per-click-management, ppc-bid-management

posted by Bjorn Torling at 8:52 AM

Wednesday, July 15, 2009

Google AdWords Management Contexual Targeting Part 3

So the last couple blogs we have discussed why contextual targeting is different than search, and the do's of the Google AdWords management content network. Today, we are going to discuss the don'ts, which are just as important as the do's. Well let's get to it.

1. Don't create different URL's per ad group.

2. Don't bid at the keyword level. Again, remember keywords are just to theme your ad group, so your bid is applied at the ad group level. Does no good to bid at keyword level.

3. Don't use keyword matching options. Only use the broad match, because it is only used for the ad group theme. Exact and phrase match do you no good. 10-15 theme keywords is best.

4. Don't include single and plural words. Use one or the other and complete your ad group theme to optimize you ppc bid management.

5. Don't create just one ad group per campaign. You can and should setup more than one ad group, and so several themes.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: contextual-targeting, google-adwords-management, internet-marketing-consulting, ppc-bid-management

posted by Bjorn Torling at 1:20 PM

Monday, June 29, 2009

Google AdWords Management Contexual Targeting Part 2

Let's continue discussing how to properly do contextual targeting. We will discuss things you should do to make sure you are doing Google AdWords management properly.

1. Create separate campaigns for search targeted ads and content targeted ads. We discussed this in our previous blog post.

2. Set your bids at the ad group level. Remember that the search terms you have in your account are "themes," so it does not help to change bids at the keyword level.

3. Base each ad group on a single theme. If you are going after cat supplies, go after that theme. Do not stray into pet supplies. That should be its own theme in another ad group.

4. Test different ad formats. With Contextual targeting you can use text, video or image ads. Different sites allow different things, so make sure to at lease upload and image and text ad. Video is a little tougher to create.

5. Point all ads in a specific ad group to the same destination URL, and the more specific the better. This is self explanatory, like creating specific landing pages in search.

6. Create short theme lists. You don't need to have hundreds or even thousands of keyword to make your point. Use 10 - 15 words to get your theme across.

7. Use negative keywords. This is a common misconception. You still want to add your negative words, so they can best place your ad on proper content pages.

8. Write specific and compelling ads. Same as search. Make sure you entice the customer to click on your pay per click management ad. Of course, do A/B testing to measure success or failure.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: contextual-targeting, google-adwords-management, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 1:28 PM

Thursday, June 25, 2009

Google AdWords Management Contexual Targeting

The key to a successful Google AdWords management account is to understand the key differences between search and the content network. Today, we are going to talk about content network targeting and strategies for building and tracking your contextually targeted campaign.

Contextually targeted ads appear on content pages and properties, while search targeted ads appear on search sites. For contextually targeting, Google AdWords marketing looks for themes of the keywords in an ad group, and then decide whether they will show your ad for relevant content. If your theme matches the content theme of a page, then your ad may show.

Since keywords for search and content are analyzed differently, it is best to separate your Google AdWords advertising two campaigns - one for search and one for content. Remember that Google AdWords automatically activates you for both when you turn on your campaign. You manually have to turn off content or search depending on the campaign you have created.

In our next blog, we will discuss the do's and don'ts for content targeting.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: content-network-tips, contextual-targeting, google-adwords-advertising, google-adwords-management, google-adwords-marketing, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 12:29 PM

Thursday, June 11, 2009

Pay Per Click Management and Writing Targeted Ad Text

The key to a great pay per click management account is being able to write targeted ad text. A clear and compelling ad is needed to drive a potential customer to click your ad, or you are just one of the other ads, and you do not want that.

Let's take a look what is needed to write a clear, well-written, specific and compelling ad.

1. Make sure you have a call to action like buy, purchase and order. Try to stay away from find or search, because that implies that the customer is in awareness or interest mode, and does not encourage the potential customer to click the ad.

2. Include the searched keyword in the title, since that is what the customer is looking to find. The search engines will bold it also, which will help your pay per click management ad get noticed.

3. Have the ad relate to the landing page that they will go to, because you do not want to mislead the customer. Doing this right will help in your sales cycle and help with Google AdWords advertising quality scores.

4. Make sure your ad gets to the point and fast. You have limited space, so make sure you say what needs to be said.

5. Write more than one ad, because you want to do a/b testing to see which ad performs better, and keep improving on this every couple of months.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: google-adwords-advertising, internet-marketing-consulting, pay-per-click-management, targeted-ad-text

posted by Bjorn Torling at 12:43 PM

Wednesday, June 10, 2009

Pay Per Click Management and Why You Need It.

So why do you need to use pay per click management services? Well would you believe me if I said that you can do this:

1. Create targeted ads specifically for customers looking for your products or services.
2. Avoid showing your ads to people you won't buy your products or services.
3. Obtain the maximum return on investment for your Internet marketing.
4. Almost instant access to millions of people worldwide.

Sounds good right? Well it is cost effective too.

You can pay by either clicks or impressions, and you can decide how much you would like to pay for that click or impression, and you can set a budget that you won't go over, and increase or decrease it at anytime.

Almost instantly you can be showing for customers looking for your product or service at the exact moment that they want it. Crazy. It's even crazier to think that most businesses don't utilize a service like Google AdWords advertising, Yahoo Search Marketing, or MSN AdCenter to grow or be noticed.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: google-adwords-advertising, internet-consulting, internet-marketing, internet-marketing-consulting

posted by Bjorn Torling at 1:55 PM

Monday, June 8, 2009

Google Adwords Advertising and Google Adwords Link Policy

The Google AdWords link policy pertains to the display URL and destination URL, and more specifically how your website performs once someone is on there. Now when we say perform, that could mean a lot of things, but here we are talking about functionality with your Google AdWords advertising and website.

First off your display URL should give potential customers a clear idea of where they are going once they click your ad. Don't sell books and say you are amazon.com or sell insurance and be allstate.com. Google AdWords advertising will stop the ad your are running, which means unless you have another ad with the correct URL, you are not showing.

Now let's say your display URL is fine, but your destination URL is not. Is the page they are landing on not working or under construction? If so, you are paying for clicks that are useless. Also make sure that you don't need a program to open the page.

Now once they are on the page, is there a pop-up? If you do, you can get around the Google AdWords marketing editorial team for a little while, but you will get caught, and your ad will be disapproved. Pop-ups are annoying and most people have software to stop them anyhow, so don't use them.

Make sure the back button works once customers are on your site. The customer should make it back to where the Google ads are located within one or two clicks. If not your AdWords management services are going to be disapproved again. Remember not to mislead customers.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting, search engine optimization and pay per click management.

Labels: adwords-management-services, google-adwords-advertising, google-adwords-link-policy, google-adwords-marketing, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 2:08 PM

Pay Per Click Management and Yahoo Search Marketing Keyword Matching Types

Today, I am going to discuss Yahoo Search Marketing keyword match types. Yahoo is very different from pay per click management with Google AdWords and MSN AdCenter, as there is a lack of control with keywords, because they try to automate this on their end. Google and MSN believe that you should have several different variations on keywords, and each will bring a different result, and they are right. For example Jackson Hole real estate and real estate Jackson Hole are the same customer, but real estate Jackson Hole has a lot less traffic, and you can really capitalize on this. Yahoo believes these are the same keywords. They are wrong. We will get into the two keyword match types they use, but here is another example. Safety vest and safety vests are considered the same word. If you were a business selling safety vests, with Google AdWords advertising and MSN AdCenter we can keep safety vests higher than safety vest, because we want the bulk orders over the single order. With Yahoo Search Marketing you don't have that option.

Well let's get into the two keywords variations that Yahoo Search Marketing offers:

Standard Match Type: A standard match happens when a customer enters a search term that is the same as the term you have bid on.

If you advertise on the keyword “safety vest,” your ad may be displayed for the following search queries:

* safety vest (same)
* safety vests (singular/plural variations)
* saftey vests (common misspellings)

Advance Match Type:

The Advanced match type displays your ads for a broader range of searches related to your search terms, titles, descriptions, and/or web content.

If you advertise on the keyword “safety vest,” your ad may be displayed for the following search queries:

* safety vest (same)
* safety vests (singular/plural variations)
* saftey vests (common misspellings)
* buy a safety vest (in a phrase)
* safety or economy vests (separated by word(s))
* vests for safety (in a different order)
* economy vests (sub-phrase query)
* vests (general/broad query)
* economy safety vests (specific query term)
* ‘Brand A’ safety vests (specific query term)

As you can see Yahoo Search Marketing takes away most of the creative that you need to have a successful Internet marketing campaign. What would happen if safety vest converts well, but only single orders, so you have to lower bids, but economy safety vests converts great? You can't split those keywords up which Google AdWords marketing and MSN adCenter allow you to do to make your rate on investment increase. This is why Yahoo is losing more and more share in the pay per click management world.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting, search engine optimization and pay per click management.

Labels: google-adwords-advertising, google-adwords-marketing, internet-marketing, internet-marketing-consulting, pay-per-click-management, yahoo-search-marketing

posted by Bjorn Torling at 9:47 AM

Wednesday, May 27, 2009

Understanding Internet Marketing Consulting

As an Internet marketing consulting company, our job is to give our clients goals they can understand and why they need to do it to grow their Internet presence. We constantly get clients that call us, because there are so many different internet marketing avenues they can go down, but they don't know if it is what they should be doing at that time.

Each company tries to sell what they are good at, like search engine optimization, pay per click management, blogging, press releases, etc, but at what point does it become overwhelming for you to deal with so many companies, and each of them telling you different Internet marketing consulting tips to make them look better?

At Windy City Strategies, we sit down with you as a client and find out exactly what you have done in the past and currently doing to find successes and failures. From there we create your customized online marketing strategy to suit your needs keeping you the client involved the entire way.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting, search engine optimization and pay per click management.

Labels: internet-consultant, internet-consulting, internet-marketing, internet-marketing-company, internet-marketing-consulting, pay-per-click-management, search-engine-optimization

posted by Bjorn Torling at 1:59 PM

Thursday, February 26, 2009

Google AdWords Marketing Content Network Tips and Pay Per Click Management

One of the greatest way to increase traffic to your site is to use the Google content network. The problem is that most customers don't know how to use it right, and I can understand why. When you first create your Google Adwords marketing account, you are automatically included into the search network and content network, so you would think, well that has to be the right way. This could not be further from the truth. When we do internet marketing consulting we tell our clients to separate your content network and search network into two separate campaigns, and that is how Google recommends to do it anyway.

First off, you don't want to combine the data. You are going to see all the data between the search network and content network, and then you are going to have to go into the account and thumb through everything to find out how things are going. By separating the campaigns, you can log in and see how the campaigns are doing without having to go into the campaign, and see which network is getting you the better results, and then make changes. This is going to make everything run much smoother for your pay per click management account, and give you more precise data.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: content-network-tips, google-adwords-management, google-adwords-marketing, google-content-network, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 1:03 PM

Tuesday, February 24, 2009

Pay Per Click Management Certifications

When looking to get help from a pay per click management company, it is important to make sure that the individual or company is certified in the specific platform you want to use. Currently the three platforms are Google Adwords, Yahoo Search Marketing and MSN adCenter.

Being certified in the platform, let's you as a customer know that the internet marketing company or individual had to pass a test to become certified, which means they know the ins and outs of the platform itself. In the same way when looking for a plumber or electrician, you want to make sure that they are certified, if not, you do not know if the job is going to be done right.

Each platform requires the individual or company to take the test each year. If you do not take the test or fail, you will lose your certification until the test has been passed. Every website should have an area to showcase certifications, and they are clickable, so click on the platform certification and see if the company comes up. If the certification is not able to be clicked, you can bet that the internet marketing company or individual is not certified, and just stole the logo and placed it on their site. Stay away from them.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: internet-marketing-company, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 1:21 PM

Monday, February 23, 2009

Google Search Based Keyword Tool

When we are doing internet marketing consulting with clients that have not had success in their internet marketing campaigns, one big frustration is that keyword targeting is difficult, and that there are million up millions of searches, but they don't know if they have hit their right audience.

Well, Google is here to help out once again with the Google search based keyword tool. With a traditional keyword tool, you do searches for keywords that you think potential customers would use to get to a landing page, which could be confusing and feel like a guessing game. Now the Google search based keyword tool goes in the opposite direction and looks at your website, and shows a list of keywords that a potential customer may search for to get to your product or service.

Using both keywords tools can get you a bunch of keywords that are highly relevant, and increase your exposure. This Google blog can give you some more insight on the Google search based keyword tool, so take a look at it.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: google-adwords-marketing, google-blog, google-search-based-keyword-tool, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 1:37 PM

Benefits Of Linking Google Adwords and Google Analytics Together

Wouldn't it be great if you could get more information about the traffic that is coming through your Google adwords pay per click management account? Well, we are here to tell you that there is, and it is called Google analytics. Analytics is one click away in your Google Adwords management account, and can tell you where your traffic is coming from, what keywords are converting into goals, how many page views a keyword typically gets, and how long they are on your site for specific keywords.

From Google analytics you how well a campaign performs compared to another campaign, and the same can be done to ad groups and keywords. You can even use the map overlay to find out where your clicks are coming from, and if they are turning into goals. To say the least, there is an abundance of information that you can get from linking Google Adwords and Google analytics together to make your internet marketing soar, and any time we do internet marketing consulting we recommend that this is done. For more information on how this can help you, and see a nice short video about this, please visit this Google blog.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: google-adwords-management, google-analytics, google-blog, internet-marketing-consulting, pay-per-click-management

posted by Bjorn Torling at 1:16 PM

Friday, February 20, 2009

Google Adwords New Display URL Policy

Windy City Strategies was notified by Google Adwords that they will have a new display URL policy starting the week of the 24th, so make the necessary changes so your ad's do not go offline. This new display url policy affects all customers using multiple display URL's in a single ad group, no exceptions. What this means is that your display URL can have multiple URL's, but they have to have the same top level domain. URL's like example.com, blog.example.com, example.com/advice are ok to use, but you can't use example.things.com and example.com in the same ad group. If you must use different URL's, create another ad group for each domain, which will resolve the problem.

As an internet marketing consulting firm, we must stay ahead of these policy changes, and resolve these issues with clients as they affect them, and our clients expect this expertise. For more information on this new URL policy, take a look at this Google blog post.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: display-url, display-url-policy, google-adwords-management, google-blog, internet-marketing-consulting, url-policy

posted by Bjorn Torling at 11:58 AM

Thursday, February 19, 2009

Google Analytics For Pay Per Click Management and Search Engine Optimization

Implementing Google analytics to your website is necessary to supplement your pay per click management and search engine optimization strategies. Google analytics is a free tool that will let you know your website performance and rate on investment (ROI) with an easy laid out platform. You will learn where your traffic is coming from, where they go, and how much time is spent on the site and/or web pages. To implement Google analytics, you take a small bit of code, and place it on every page that you want to track on your website. Some people do not want to track some pages on their site, like about us, history, management team, etc, but we recommend that you do, because then you get complete and thorough data.

After the code has been implemented, you are going to get data within 24-48 hours, and if you have someone providing internet marketing consulting or if you do it on your own this is crucial information, because you will see keywords that are converting well, while others perform poorly. Quite often, keywords that you believe to be your "money-makers," do not perform as well as others in your list, and you need to manipulate your strategy. Google analytics is one of the first things we look over to see how the account is doing, and implement it if not being used. If you are not using Google analytics, it is time, because you are not getting the most out of your ppc bid management.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Labels: google-adwords-management, google-analytics, internet-marketing-consulting, pay-per-click-management, ppc-bid-management

posted by Bjorn Torling at 4:15 PM

Pay Per Click Management and Client Synergy

One of the most difficult things to get clients to understand is that we don't know everything about their sites, and to get proper pay per click management services a client has to understand their role in the advertising. The role of a pay per click manager is to bring qualified and relevant traffic to the website by using keywords that pertain to their business. To get the most efficient traffic, we would bring them to the best page on their site to convert on, and we call this a destination URL. The clients role for this is to make sure that their pay per click manager knows if a URL gets changed due to an update or a creating a brand new website. We can not read a clients mind, so if this is not told to us, a dead link could be advertised for a while, and that cuts into a clients rate on investment.

This can also happen if a client does not tell us if a hosting company is updating a server or changing to a different one. Your pay per click management manager needs to know this, as we do not receive the emails from the hosting company. A simple pause of an account can save a client some money, and not give them a headache when they find out they spent money going to nowhere. Some simple internet marketing consulting by your pay per click manager will get you the synergy you need to work great together for a long time.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click marketing.

Labels: internet-marketing-consulting, pay-per-click-management, pay-per-click-marketing

posted by Bjorn Torling at 12:49 PM