Google AdWords Management & Pay Per Click Marketing Blog
Internet Marketing & Consulting by Windy City Strategies, Chicago Illinois. A full service Internet Consulting company specializing in Pay Per Click Management, PPC, Website Marketing, Search Engine Optimization, Local Business Listings, Shopping Portal Management, SEO, and Social Media Marketing, SMM.
Friday, March 5, 2010
Effective Keyword Advertising
Many Google SEO consultants will say that the main reason you can’t use certain keywords is due to competition for the same terms. Type in the word “cars” and 400,000,000 results will pop up.Someone trying to see some car-related product or service won’t be able to compete with all the major manufacturers, dealerships, used car sellers, car buying services, car parts suppliers, and other products and services related to card that are marketing online. It can’t happen.
The best way to effective keyword advertising is finding search terms that will make you stand out from other related industries and your competitors. Too many marketers make the mistake of fighting a bidding war over the most generic keywords that are too common with a lot of different industries. This results to paying too much and getting diluted results. With broad terms, you won’t always get the most qualified buyers to the bidder’s Web site.
Choosing the right keywords is extremely important to a successful Internet marketing campaign. Keyword tools can help make suggestions for keywords that are used more often. According to Internet advertising firm, DoubleClick, Inc, “one out of every two online purchases is preceded by research on a search engine” and “nearly three out of four travel buyers consulted search engines before making a purchase.” This will mean more than half of all online purchasing decisions that were made after conducting a search for a desired product or service.
Web site owners now using Search Engine Marketing and not using search engine friendly web designs are like a “brick-and-mortar” storeowner who slams the door in the face of every customer who approaches. Any marketer will say that this isn’t the best or smartest way of operating a business.
Labels: google-adwords-advertising, search-engine-marketing-agency
posted by Angie Rentmeester at
6:04 AM
Friday, February 26, 2010
Google Trounces Yahoo & Bing In Mobile Search Report
Even though Google is known for domination the search market, the company is no stranger to mobile either. New data from Opera shows that Google has a huge lead over its closers rival.According to the most recent Opera State of the Mobile Report, Google’s search portal accounts "for more than 9% of all page views on the mobile Web."
Yahoo can only claim 4.3 percent of page views, which isn’t bad, just not good when compared to Google’s numbers.
To get Bing’s share, Opera had to consider an extra place to the right of the decimal point. The final number was 0.03 percent, which is one three-hundredth of Google’s share.
Don’t worry; Google hasn’t taken over the world, yet. Opera’s co-founder, Jon von Tetzchner, released a statement saying, "While Google performs well globally, we also see several local search engines, such as Yandex in Russia and Ukraine, and Baidu in China, have impressive results in their key markets."
Labels: google-adwords-advertising
posted by Angie Rentmeester at
9:43 AM
Wednesday, February 17, 2010
Google Checkout Gift Messaging Gets Some Changes
Google Checkout’s Advanced Buyer Messaging (gift messages) feature is being taken out of beta. The feature, that was released more than a year ago, lets Google Checkout customers add gift messages, add more instructions and request gift receipts.This new beta-less version will come with some changes. Google explained these changes by saying, "Based on user feedback, we have streamlined the number of tags making the feature more straightforward to use. We will support only the gift-message, include-gift-receipt and special-instructions tags going forward."
Users currently using the old tags will continue to do that, but Google wants users to switch to one of the supported tags. "If you haven't used the Advanced Buyer Functionality yet, we encourage you to explore how these features may be able to improve your customer experience," the company told users.
Labels: google-adwords-advertising
posted by Angie Rentmeester at
8:34 AM
Monday, February 15, 2010
Quantcast Finds Chrome, Firefox Have Trouble At Home
It seems people are not enjoying Chrome. Which is strange because many people who live in the U.S., Mexico and Canada enjoy Internet Explorer. At least that’s what Quantcast date is implying.Quantcast, which measure and profiles audiences all over the world for advertisers, has released their data concerning browsers' market shares. These stats addressed usage in seven different geographic regions: Africa, Asia, Europe, North America, Oceania and South America.
Surprisingly, Chrome is the least successful in North America. Firefox isn’t catching on either. It seems that in North America, Internet Explorer is the best stronghold.
According to Quantcast, Chrome does best in South America. Firefox’s largest market is in Europe and Internet Explorer is the smallest.
Marshall Kirkpatrick wrote, "At the very least it means that we North Americans should remember where we stand in terms of online sophistication by our mainstream population, relative to some other places in the world."
Labels: google-adwords-advertising, pay-per-click-campaign-management
posted by Angie Rentmeester at
9:07 AM
Thursday, February 11, 2010
Microsoft Makes Mobile Ad Targeting Easier
Microsoft has launched a full HTML device that’s targeted towards advertisers so they are able to easily target mobile display ads to all handsets that ca render full HTML sites. These devices include the iPhone, Android and full HTML browser Windows phones and Blackberry devices."Targeting full HTML mobile devices is appealing to advertisers for many reasons," says Raj Kapoor of the Microsoft Mobile Advertising team. "Some advertisers wish to reach this audience segment simply due to their increased consumption of mobile media products. Other advertisers wish to use full HTML targeting to target Rich Media ad campaigns to devices that support these advanced mobile ad units, or simply to drive consumers to a more engaging full HTML page designed for mobile screens."
"Still other advertisers wish to enter the mobile advertising space but have not yet optimized their website to render on feature phones or other less featured mobile browsers," he adds. "While these advertisers recognize that the ideal consumer experience is to create a dedicated mobile web site for all mobile users, including those with devices capable of displaying sites originally created for the PC web, full HTML device targeting allows them to easily extend their online campaigns into mobile and reach this engaged mobile audience by driving these sophisticated users to their online destinations."
Before, Advertisers had to keep an up-to-date list of every mobile device with a full HTML mobile browser and target each one individually. This new feature will reduce the headache associated with that.
The list of devices is continuing to grow quickly, especially as smartphone usage becomes broader. It’s important to advertisers that they reach as many devices as possible if they’re campaign is not targeted to just one of them.
Labels: google-adwords-advertising
posted by Angie Rentmeester at
8:21 AM
Thursday, February 4, 2010
Old Version of AdWords API Nears Expiration Date
Update: Google is reminding users of the AdWords API that on April 22, most of the services related to v13 will be turned off. The company is telling users to switch to v200909 quickly to avoid any complications.Google launched the newest version of the AdWords API v2009 beta. That would be version 200909. Google cites the following as the highlights of the new API:
- Asynchronous calls: Asynchronous calls lets you work with large sets of data faster and easier. Instead of waiting for the system to completely finish your request before you're able to make another one. Now you can make another call as soon as the API service confirms that it received your previous calls. You don't have to wait for your server to complete large requests anymore. V200909 will continue to support Synchronous methods as well.
- Keyword and placement ideas: With the new Targeting Idea Service, you can get keyword and placement ideas through the API, leveraging the functionality of the search-based keyword tool.
- Location Extensions preview: Limited location extensions functionality is now available as a preview of the full functionality in development.
These are just the highlights. Google has a complete list of all of the new features in its release notes. The company says that over the next few months, Google will continue to bring new features and additional AdWords functionality. These new features will include Report Service, Account Service and the ability to pre-check for errors.
"Given that v2009 introduces new concepts and features, we have extended the sunset period for deprecated services to 6 months," Google says. "If you haven't already begun migrating your systems to the v2009 API, we strongly encourage you to start right away."
V13 services Campaign Service, Ad Group Service, Criterion Service, Ad Service, Info Service, Keyword Tool Service, and Site Suggestion Service will sunset on April 22, 2010. Other v13 service sunset dates will be announced in due time.
Labels: google-adwords-advertising
posted by Angie Rentmeester at
8:57 AM
Friday, January 22, 2010
YAHOO! Terms and Conditions Change
On February 16, 2010, YAHOO!’s advertiser Master Terms and Conditions and Program Terms will be modified to reflect recent changes to their products and services. Please review the new version here as you continue to use YAHOO! advertising products on and after it changes on February 16th.You can also view the current Master Terms and Conditions and Programs Terms, which will stay in effect until February 15th here. The new modified version will be found at that same URL.
The changes made to the Mater Terms and Conditions and Program Terms include, but are not limited to, the following areas:
- Removal of some Programs that have been discontinued
- Addition of two new Programs
- Liberalization of cancellation rights in the Display Advertising Program Terms
- Clarification of data usage rights
Labels: google-adwords-advertising, google-adwords-consultant
posted by Angie Rentmeester at
9:47 AM
Thursday, January 21, 2010
Initiatives to Strengthen YAHOO!’s Search Marketing Marketplace
YAHOO! has launch product enhancements designed to give you more transparency into the performances of the traffic you receive. Hoping to strengthen the YAHOO! Search marketing marketplace. This tool will help make it easier to manage campaigns.Network Distribution
This feature lets you set up campaigns or ad groups targeting YAHOO! Search, YAHOO! Partners or both. While campaign objectives will determine the best use of this, its best that advertisers target the Entire Network to maximize traffic volume while retaining the ability to bid p or down on YAHOO! Partners. For the best control and optimization, duplicate key campaigns with one targeting YAHOO! Search and the other targeting YAHOO! Partners.
Import Campaigns
Import Campaigns is designed to help you easily and efficiently convert your campaign data from Google AdWords into YAHOO! Search Marketing formats. Just download the third-party file and import it from your computer into Sponsored Search interface. Once the import is done, you’ll be able to view any errors and pause the campaigns for review.
Labels: google-adwords-advertising, google-adwords-consultant, google-adwords-management
posted by Angie Rentmeester at
9:01 AM
Report Suggests More Revenue, but Less Advertisers for Google
Competitive intelligence agency AdGooroo released a new report that indicates there has been a decrease in active advertisers for Google, despite projected Q4 gains."Google experienced a quality purge this quarter and banned what we believe to be more than 30,000 advertisers, accounting for about 5.3 percent of its active advertiser base," said AdGooroo Founder and CEO Rich Stokes. "While this typically signals a negative impact on revenues, AdGooroo also tracked increased competition for ad placement, resulting in higher ad prices for Google and unusually high click through rates. Google seems to be taking advantage of a strong Q4 to make some quality improvements."
The report states that ad coverage, which is steadily climbing and has been for the past 12 months, took a sudden dive in December and dropped almost 10 percent; from 5.48 ads per keyword in November to 4.97 in December.
The firm states that the fourth quarter has been strong for Google and they’re expecting it to be the case again this year. "This seasonal improvement has less to do with total search query volume (which historically is about the same as November), and more with increased competition for ad placement (higher ad prices) and unusually high click through rates," says AdGooroo.
Labels: google-adwords-advertising, google-adwords-management
posted by Angie Rentmeester at
8:59 AM
Wednesday, January 20, 2010
Internet Users Favor Google Over Newspaper websites
It's not secret that U.S. newspapers print circulation is declining and will continue to do so since consumers are constantly going online for their news, according to Outset. The form is predicting that there will be a 3.5 percent annual drop in both the daily and Sunday circulation, leading to 43 million Sunday newspaper readers as opposed to the 62 million in the early 90s. “Among the aggregators, Google’s effect on the newspaper industry is particularly striking,” said Outsell analyst Ken Doctor.He also added that even though Google is driving some traffic to newspapers, “it’s also taking a significant share away. A full 44 percent of visitors to Google News scan headlines without accessing newspapers’ individual sites.”
Labels: google-adwords-advertising, google-adwords-management
posted by Angie Rentmeester at
10:07 AM
Tuesday, January 12, 2010
Word of the Decade: Google
Looks like Google has some celebrating to do. The American Dialect Society has declared “Google” the word of the decade. The ADS intentionally chose a generic form of the name and defined it to mean to “search the Internet.” So according to them, searcher might use Bing of YAHOO! to “Google” things the same way that allergy sufferers use store-brand Kleenex.Grant Barrett, chair of the ADS's New Words Committee, explained in a formal announcement, "Both words are, in the end, products of the Information Age, where every person has the ability to satisfy curiosity and to broadcast to a select following, both via the Internet."
ADS also chose “tweet” as 2009’s word of the year.
Labels: google-adwords-advertising
posted by Angie Rentmeester at
10:26 AM
Wednesday, August 26, 2009
Google AdWords Management Quality Score
If you are doing any Google AdWords management you are quite familiar with the term "quality score," but do you know what it means? Well today we are going to discuss what Google's quality score is and how it affects your AdWords account.Quite simply, quality score is Google's way of measuring keyword relevance. It is based on your keyword's click through rate, ad text relevance and landing page among other things. This quality score is calculated every time your keyword matches a search query made at Google.
Now how does Google use this quality score? Well, they use quality score to influence how much your cost per click's (CPC) are going to be, along with first page bid estimates. They also use it to determine if your ad is even eligible to enter the ad auction, so essentially the higher your quality score the better your ad position, and the less you pay per click.
Google says this helps that only the most relevant ads show at Google and its search partners.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: google-adwords-advertising, google-adwords-management, google-adwords-marketing, google-adwords-quality-score, pay-per-click-management, quality-score
posted by Bjorn Torling at
1:05 PM
Tuesday, August 11, 2009
Organizing Your Google AdWords Management Account
Today we are going to discuss how to organize your Google AdWords management account better. The way you setup your account is the difference between success or eventual failure. So here are some tips to organize your Google AdWords account more logically at a campaign and ad group level.Google AdWords marketing gives you the basic structure to work with, so really it is up to you to decide how you want to organize your campaign and ad groups.
Every keyword targeted account starts with a campaign. Each campaign, whether you have one or more needs to reflect a goal. Ask yourself, "What you would like to gain from this campaign." Are you trying to sell more product, a service, information, a certain audience, or more leads?
Well, here are some ways to organize your campaigns:
1. Product or Themes - safety vests, specific vitamin, etc
2. Use your website structure - Use the categories you have on your website as campaigns or ad groups.
3. Brands - If you sell jeans, use Levi, Lee, Gap, etc
4. Geography - Organize by the city or state that you target.
5. Language - Target the different languages that you target.
6. Distribution Preferences - Separate your search based keywords from your content network.
7. Budgets - Have different budget based on your campaigns.
Try mapping your account structure on paper first, and then you can get a good game plan when you translate it over to your Google AdWords management account.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords advertising with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: google-adwords-advertising, google-adwords-management, google-adwords-marketing, pay-per-click-management
posted by Bjorn Torling at
1:26 PM
Thursday, June 25, 2009
Google AdWords Management Contexual Targeting
The key to a successful Google AdWords management account is to understand the key differences between search and the content network. Today, we are going to talk about content network targeting and strategies for building and tracking your contextually targeted campaign.Contextually targeted ads appear on content pages and properties, while search targeted ads appear on search sites. For contextually targeting, Google AdWords marketing looks for themes of the keywords in an ad group, and then decide whether they will show your ad for relevant content. If your theme matches the content theme of a page, then your ad may show.
Since keywords for search and content are analyzed differently, it is best to separate your Google AdWords advertising two campaigns - one for search and one for content. Remember that Google AdWords automatically activates you for both when you turn on your campaign. You manually have to turn off content or search depending on the campaign you have created.
In our next blog, we will discuss the do's and don'ts for content targeting.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: content-network-tips, contextual-targeting, google-adwords-advertising, google-adwords-management, google-adwords-marketing, internet-marketing-consulting, pay-per-click-management
posted by Bjorn Torling at
12:29 PM
Thursday, June 11, 2009
Pay Per Click Management and Writing Targeted Ad Text
The key to a great pay per click management account is being able to write targeted ad text. A clear and compelling ad is needed to drive a potential customer to click your ad, or you are just one of the other ads, and you do not want that.Let's take a look what is needed to write a clear, well-written, specific and compelling ad.
1. Make sure you have a call to action like buy, purchase and order. Try to stay away from find or search, because that implies that the customer is in awareness or interest mode, and does not encourage the potential customer to click the ad.
2. Include the searched keyword in the title, since that is what the customer is looking to find. The search engines will bold it also, which will help your pay per click management ad get noticed.
3. Have the ad relate to the landing page that they will go to, because you do not want to mislead the customer. Doing this right will help in your sales cycle and help with Google AdWords advertising quality scores.
4. Make sure your ad gets to the point and fast. You have limited space, so make sure you say what needs to be said.
5. Write more than one ad, because you want to do a/b testing to see which ad performs better, and keep improving on this every couple of months.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: google-adwords-advertising, internet-marketing-consulting, pay-per-click-management, targeted-ad-text
posted by Bjorn Torling at
12:43 PM
Wednesday, June 10, 2009
Pay Per Click Management and Why You Need It.
So why do you need to use pay per click management services? Well would you believe me if I said that you can do this:1. Create targeted ads specifically for customers looking for your products or services.
2. Avoid showing your ads to people you won't buy your products or services.
3. Obtain the maximum return on investment for your Internet marketing.
4. Almost instant access to millions of people worldwide.
Sounds good right? Well it is cost effective too.
You can pay by either clicks or impressions, and you can decide how much you would like to pay for that click or impression, and you can set a budget that you won't go over, and increase or decrease it at anytime.
Almost instantly you can be showing for customers looking for your product or service at the exact moment that they want it. Crazy. It's even crazier to think that most businesses don't utilize a service like Google AdWords advertising, Yahoo Search Marketing, or MSN AdCenter to grow or be noticed.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: google-adwords-advertising, internet-consulting, internet-marketing, internet-marketing-consulting
posted by Bjorn Torling at
1:55 PM
Tuesday, June 9, 2009
Google AdWords Marketing Daily Budget
Your Google AdWords marketing budget is the amount of money that you want to spend on a specific campaign daily. Google will make sure to show your ad as much as possible to maximize your budget.Now to make sure you maximize your daily budget Google AdWords advertising gives you a recommended daily recommended budget to within your account. These numbers are based on Google's historical data that they have on the search terms that you are bidding on. This recommended daily budget is only a recommendation, so it is not set in stone. Searches continue to increase every year, so if you need help with this, try to utilize some AdWords management services.
If you don't utilize the recommended budget, you can still advertise of course, but your ad may only show intermittently. Google is great at budget smoothing, which means they will not show your ad sometimes, so you can show for the whole day, instead of spending all of the budget immediately.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: adwords-management-services, google-adwords-advertising, google-adwords-marketing, internet-consulting, internet-marketing, pay-per-click-management
posted by Bjorn Torling at
6:18 PM
Microsoft Bing Tries To Unseat Google AdWords Advertising
You have seen the ads lately with Microsoft attacking Apple, and now Microsoft is trying to unseat Google AdWords advertising's stake in search engine marketing with Bing. The software giant is set to launch a $80 million to $100 million campaign to try and gain back some online marketing share. This is an extremely large budget for a national roll out, so Microsoft is putting in a lot of effort to make waves in the Internet marketing world with the budget being spent on radio, TV, print and online.To compare advertising dollars, Google spent a total of $25 million dollars with almost half of it going towards recruiting, so this is by far the largest assault they have ever seen. Now the problem is how they are going to get consumers to change, and insiders have said that Bing is not going to attack Google AdWords marketing and Yahoo directly, but convincing people that search is not working as well as thought and Bing solves this problem. A big challenge for Bing indeed.
So the question I have for everybody is, "Do you think search sucks?" If you don't, will you still try Bing? Well the latest statistic says that 65% of people are either satisfied or extremely satisfied with online marketing. Good luck Bing.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting, search engine optimization and pay per click management.
Labels: bing, google-adwords-advertising, google-adwords-marketing, internet-consulting, internet-marketing, microsoft bing, pay-per-click-management
posted by Bjorn Torling at
5:35 PM
Monday, June 8, 2009
Google Adwords Advertising and Google Adwords Link Policy
The Google AdWords link policy pertains to the display URL and destination URL, and more specifically how your website performs once someone is on there. Now when we say perform, that could mean a lot of things, but here we are talking about functionality with your Google AdWords advertising and website.First off your display URL should give potential customers a clear idea of where they are going once they click your ad. Don't sell books and say you are amazon.com or sell insurance and be allstate.com. Google AdWords advertising will stop the ad your are running, which means unless you have another ad with the correct URL, you are not showing.
Now let's say your display URL is fine, but your destination URL is not. Is the page they are landing on not working or under construction? If so, you are paying for clicks that are useless. Also make sure that you don't need a program to open the page.
Now once they are on the page, is there a pop-up? If you do, you can get around the Google AdWords marketing editorial team for a little while, but you will get caught, and your ad will be disapproved. Pop-ups are annoying and most people have software to stop them anyhow, so don't use them.
Make sure the back button works once customers are on your site. The customer should make it back to where the Google ads are located within one or two clicks. If not your AdWords management services are going to be disapproved again. Remember not to mislead customers.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting, search engine optimization and pay per click management.
Labels: adwords-management-services, google-adwords-advertising, google-adwords-link-policy, google-adwords-marketing, internet-marketing-consulting, pay-per-click-management
posted by Bjorn Torling at
2:08 PM
Pay Per Click Management and Yahoo Search Marketing Keyword Matching Types
Today, I am going to discuss Yahoo Search Marketing keyword match types. Yahoo is very different from pay per click management with Google AdWords and MSN AdCenter, as there is a lack of control with keywords, because they try to automate this on their end. Google and MSN believe that you should have several different variations on keywords, and each will bring a different result, and they are right. For example Jackson Hole real estate and real estate Jackson Hole are the same customer, but real estate Jackson Hole has a lot less traffic, and you can really capitalize on this. Yahoo believes these are the same keywords. They are wrong. We will get into the two keyword match types they use, but here is another example. Safety vest and safety vests are considered the same word. If you were a business selling safety vests, with Google AdWords advertising and MSN AdCenter we can keep safety vests higher than safety vest, because we want the bulk orders over the single order. With Yahoo Search Marketing you don't have that option.Well let's get into the two keywords variations that Yahoo Search Marketing offers:
Standard Match Type: A standard match happens when a customer enters a search term that is the same as the term you have bid on.
If you advertise on the keyword “safety vest,” your ad may be displayed for the following search queries:
* safety vest (same)
* safety vests (singular/plural variations)
* saftey vests (common misspellings)
Advance Match Type:
The Advanced match type displays your ads for a broader range of searches related to your search terms, titles, descriptions, and/or web content.
If you advertise on the keyword “safety vest,” your ad may be displayed for the following search queries:
* safety vest (same)
* safety vests (singular/plural variations)
* saftey vests (common misspellings)
* buy a safety vest (in a phrase)
* safety or economy vests (separated by word(s))
* vests for safety (in a different order)
* economy vests (sub-phrase query)
* vests (general/broad query)
* economy safety vests (specific query term)
* ‘Brand A’ safety vests (specific query term)
As you can see Yahoo Search Marketing takes away most of the creative that you need to have a successful Internet marketing campaign. What would happen if safety vest converts well, but only single orders, so you have to lower bids, but economy safety vests converts great? You can't split those keywords up which Google AdWords marketing and MSN adCenter allow you to do to make your rate on investment increase. This is why Yahoo is losing more and more share in the pay per click management world.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting, search engine optimization and pay per click management.
Labels: google-adwords-advertising, google-adwords-marketing, internet-marketing, internet-marketing-consulting, pay-per-click-management, yahoo-search-marketing
posted by Bjorn Torling at
9:47 AM
Monday, June 1, 2009
AdWords Editor 7.5.1 For Windows and Mac
Google AdWords has released version 7.5.1 of AdWords Editor to make your Google AdWords marketing much easier to use. Let's take a look at several of the new features that is now being offered.1. CSV File Imports - You can now import csv files directly into AdWords Editor after you have downloaded a file and done changes on a spreadsheet.
2. Downloading or Updating Selected Campaigns - Sometimes you just need to do a few things to a campaign or more, but you had to download your entire Google AdWords advertising account and that just takes a long time if you have a large account. Well Google AdWords Editor to the rescue, as now you can download the campaign or campaigns that you want to edit only.
3. Keyword Opportunities Tool - This is by far the best part of the new update as you can now view and organize new keywords by categories, so you can quickly find keywords that are relevant to your Google marketing account in the search based keywords tab. Also volume and competition are now included when you export or copy keywords, and you can add terms as negative keywords, keywords or campaign negative keywords.
Well that is the main updates for AdWords Editor 7.5.1, and if you have more questions on some of these great tools, please visit this Google AdWords blog post.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting, search engine optimization and pay per click management.
Labels: google-adwords-advertising, google-adwords-editor-7.5.1, google-adwords-marketing, google-marketing, internet-consultant, internet-consulting, internet-marketing-company, pay-per-click-management
posted by Bjorn Torling at
5:41 PM
Tuesday, April 28, 2009
Pay Per Click Management and Google Adwords Advertising
As a pay per click management firm, we have to analyze a client's website and industry and create a customized account to bring in relevant and qualified traffic. The problem is that most people don't understand why pay per click management is so important to them.Let's say that we are going to advertise for a dentist in Algonquin, Illinois. We know that the most popular term for this client would be dentist, dental clinic, etc, but what good would it be if you were showing all across America? That obviously would not bring in relevant traffic. Google AdWords advertising allows you to set up a certain mile radius and/or pick specific cities in the area that you would like potential customers to see your ad, which in turn will bring in qualified customers to the website. This seems simple enough to do, but this is only for keywords with no location targeting associated to the keyword. There are many other factors to look at when creating a local Google AdWords advertising campaign, but this is one scenario that will improve your marketing greatly.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting and pay per click management.
Labels: google-advertising, google-adwords-advertising, google-adwords-marketing, google-adwords-professional, internet-consultant, internet-consulting, internet-marketing, pay-per-click-management
posted by Bjorn Torling at
1:25 PM
Sunday, April 26, 2009
Google Adwords Advertising Navigating The Tabs
After you have logged into you Google AdWords advertising account by entering your email address and password you will notice that you have 4 tabs at the top. They are campaign management, reports, analytics and my account. Each can have one or more sub accounts, and will be listed underneath the main tab once it is clicked. Now if you have a signed up to be a Google AdWords Professional, you will notice that you also have a pro center tab, but for the most part most Google AdWords advertising accounts will only have the 4 tabs.Let's take a look at what information each of these tabs offer you when you are advertising on Google.
1. Campaign management - Here you will see a summary of how your account is performing. There are also some great tools that are offered to you to help make the account run more efficiently, and you can edit your campaign and ads throughout this tab. The sub section that you will use the most is campaign summary, which will allow you to see the campaign details along with the corresponding ad groups once you click into the google advertising campaign.
2. Reports - Here you can create reports based on your account. Very important section as you need to know how the account is performing, and there are many reports to give you as much detail as you would like.
3. Analytics - Google analytics is a free tool that will let you know your website performance and rate on investment (ROI) with an easy laid out platform. You will know where your traffic is coming from, where they go, and how much time is spent on the site and/or web pages.
4. My Account - Here is where your billing information is located, along with account login information. Here you can see when you have been billed, along with updating your credit card if needed. This is also the area where you can allow access into your pay per click management account, and disable access too.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting and pay per click management.
Labels: advertising-on-google, google-advertising, google-adwords-advertising, google-adwords-marketing, google-adwords-professional, internet-consulting, internet-marketing, pay-per-click-management
posted by Bjorn Torling at
11:38 AM
Tuesday, April 21, 2009
Google Adwords Advertising Account Structure
When creating a Google AdWords advertising account you need to understand the structure of the account, and what each part does. Think of the account as being structured as a pyramid, which is broken into 3 main levels with account being at the top followed by campaign and lastly ad group.Let's take a look at each level:
1. Account - This is where you have you have all the Google AdWords marketing information like unique email address, passwords, billing information and the preferences you have for the account. The preferences could be another email you want notifications to go, language, time zones, and administrative access that you allow for clients.
2. Campaign - The campaign is the most important part of the pyramid, as this is where you set the daily budget, targeting preferences, start and end dates, Google advertising network preferences, and other advanced options. A Google AdWords account contains up to 25 campaigns. The campaign is important, because you want to make sure you are targeting customers in your area with a budget that you can work with, and making the most out of it. This means finding your best converting keywords and placing them into a Google AdWords advertising campaign with a specific budget, while you brand or test in another.
3. Ad Group - This is where your ads and keywords/placements are located along with the bids. For the most part this is where you will be managing the account, and seeing how much you spend on a certain keyword. Of course all the keywords and ads in the ad group are shown based on what you have setup at the campaign level, which is why the campaign is so important. You can have 100 ad groups in a campaign.
Hopefully this rundown of the account structure helps your pay per click management account go to the next level by understanding how each level works with the other.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting and pay per click management.
Labels: google-advertising, google-adwords, google-adwords-advertising, google-adwords-marketing, internet-consultant, internet-consulting, pay-per-click-management
posted by Bjorn Torling at
7:34 AM
