Google AdWords Management & Pay Per Click Marketing Blog
Internet Marketing & Consulting by Windy City Strategies, Chicago Illinois. A full service Internet Consulting company specializing in Pay Per Click Management, PPC, Website Marketing, Search Engine Optimization, Local Business Listings, Shopping Portal Management, SEO, and Social Media Marketing, SMM.
Wednesday, July 15, 2009
Google AdWords Management Contexual Targeting Part 3
So the last couple blogs we have discussed why contextual targeting is different than search, and the do's of the Google AdWords management content network. Today, we are going to discuss the don'ts, which are just as important as the do's. Well let's get to it.1. Don't create different URL's per ad group.
2. Don't bid at the keyword level. Again, remember keywords are just to theme your ad group, so your bid is applied at the ad group level. Does no good to bid at keyword level.
3. Don't use keyword matching options. Only use the broad match, because it is only used for the ad group theme. Exact and phrase match do you no good. 10-15 theme keywords is best.
4. Don't include single and plural words. Use one or the other and complete your ad group theme to optimize you ppc bid management.
5. Don't create just one ad group per campaign. You can and should setup more than one ad group, and so several themes.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: contextual-targeting, google-adwords-management, internet-marketing-consulting, ppc-bid-management
posted by Bjorn Torling at
1:20 PM
Monday, June 29, 2009
Google AdWords Management Contexual Targeting Part 2
Let's continue discussing how to properly do contextual targeting. We will discuss things you should do to make sure you are doing Google AdWords management properly.1. Create separate campaigns for search targeted ads and content targeted ads. We discussed this in our previous blog post.
2. Set your bids at the ad group level. Remember that the search terms you have in your account are "themes," so it does not help to change bids at the keyword level.
3. Base each ad group on a single theme. If you are going after cat supplies, go after that theme. Do not stray into pet supplies. That should be its own theme in another ad group.
4. Test different ad formats. With Contextual targeting you can use text, video or image ads. Different sites allow different things, so make sure to at lease upload and image and text ad. Video is a little tougher to create.
5. Point all ads in a specific ad group to the same destination URL, and the more specific the better. This is self explanatory, like creating specific landing pages in search.
6. Create short theme lists. You don't need to have hundreds or even thousands of keyword to make your point. Use 10 - 15 words to get your theme across.
7. Use negative keywords. This is a common misconception. You still want to add your negative words, so they can best place your ad on proper content pages.
8. Write specific and compelling ads. Same as search. Make sure you entice the customer to click on your pay per click management ad. Of course, do A/B testing to measure success or failure.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: contextual-targeting, google-adwords-management, internet-marketing-consulting, pay-per-click-management
posted by Bjorn Torling at
1:28 PM
Thursday, June 25, 2009
Google AdWords Management Contexual Targeting
The key to a successful Google AdWords management account is to understand the key differences between search and the content network. Today, we are going to talk about content network targeting and strategies for building and tracking your contextually targeted campaign.Contextually targeted ads appear on content pages and properties, while search targeted ads appear on search sites. For contextually targeting, Google AdWords marketing looks for themes of the keywords in an ad group, and then decide whether they will show your ad for relevant content. If your theme matches the content theme of a page, then your ad may show.
Since keywords for search and content are analyzed differently, it is best to separate your Google AdWords advertising two campaigns - one for search and one for content. Remember that Google AdWords automatically activates you for both when you turn on your campaign. You manually have to turn off content or search depending on the campaign you have created.
In our next blog, we will discuss the do's and don'ts for content targeting.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: content-network-tips, contextual-targeting, google-adwords-advertising, google-adwords-management, google-adwords-marketing, internet-marketing-consulting, pay-per-click-management
posted by Bjorn Torling at
12:29 PM
