Google AdWords Management & Pay Per Click Marketing Blog
Internet Marketing & Consulting by Windy City Strategies, Chicago Illinois. A full service Internet Consulting company specializing in Pay Per Click Management, PPC, Website Marketing, Search Engine Optimization, Local Business Listings, Shopping Portal Management, SEO, and Social Media Marketing, SMM.
Thursday, June 25, 2009
Google AdWords Management Contexual Targeting
The key to a successful Google AdWords management account is to understand the key differences between search and the content network. Today, we are going to talk about content network targeting and strategies for building and tracking your contextually targeted campaign.Contextually targeted ads appear on content pages and properties, while search targeted ads appear on search sites. For contextually targeting, Google AdWords marketing looks for themes of the keywords in an ad group, and then decide whether they will show your ad for relevant content. If your theme matches the content theme of a page, then your ad may show.
Since keywords for search and content are analyzed differently, it is best to separate your Google AdWords advertising two campaigns - one for search and one for content. Remember that Google AdWords automatically activates you for both when you turn on your campaign. You manually have to turn off content or search depending on the campaign you have created.
In our next blog, we will discuss the do's and don'ts for content targeting.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: content-network-tips, contextual-targeting, google-adwords-advertising, google-adwords-management, google-adwords-marketing, internet-marketing-consulting, pay-per-click-management
posted by Bjorn Torling at
12:29 PM
Thursday, February 26, 2009
Google AdWords Marketing Content Network Tips and Pay Per Click Management
One of the greatest way to increase traffic to your site is to use the Google content network. The problem is that most customers don't know how to use it right, and I can understand why. When you first create your Google Adwords marketing account, you are automatically included into the search network and content network, so you would think, well that has to be the right way. This could not be further from the truth. When we do internet marketing consulting we tell our clients to separate your content network and search network into two separate campaigns, and that is how Google recommends to do it anyway.First off, you don't want to combine the data. You are going to see all the data between the search network and content network, and then you are going to have to go into the account and thumb through everything to find out how things are going. By separating the campaigns, you can log in and see how the campaigns are doing without having to go into the campaign, and see which network is getting you the better results, and then make changes. This is going to make everything run much smoother for your pay per click management account, and give you more precise data.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.
Labels: content-network-tips, google-adwords-management, google-adwords-marketing, google-content-network, internet-marketing-consulting, pay-per-click-management
posted by Bjorn Torling at
1:03 PM
