Google AdWords Management & Pay Per Click Marketing Blog

Internet Marketing & Consulting by Windy City Strategies, Chicago Illinois. A full service Internet Consulting company specializing in Pay Per Click Management, PPC, Website Marketing, Search Engine Optimization, Local Business Listings, Shopping Portal Management, SEO, and Social Media Marketing, SMM.

Tuesday, April 28, 2009

Pay Per Click Management and Google Adwords Advertising

As a pay per click management firm, we have to analyze a client's website and industry and create a customized account to bring in relevant and qualified traffic. The problem is that most people don't understand why pay per click management is so important to them.

Let's say that we are going to advertise for a dentist in Algonquin, Illinois. We know that the most popular term for this client would be dentist, dental clinic, etc, but what good would it be if you were showing all across America? That obviously would not bring in relevant traffic. Google AdWords advertising allows you to set up a certain mile radius and/or pick specific cities in the area that you would like potential customers to see your ad, which in turn will bring in qualified customers to the website. This seems simple enough to do, but this is only for keywords with no location targeting associated to the keyword. There are many other factors to look at when creating a local Google AdWords advertising campaign, but this is one scenario that will improve your marketing greatly.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting and pay per click management.

Labels: google-advertising, google-adwords-advertising, google-adwords-marketing, google-adwords-professional, internet-consultant, internet-consulting, internet-marketing, pay-per-click-management

posted by Bjorn Torling at 1:25 PM

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"We tried PPC in house and thought we did well. Windy City Strategies took over two months ago and has already tripled our prior six month efforts, reduced our cost, delivered understandable reports, and they're nice people to do business with."

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