CERTIFIED PROFESSIONALS

GOOGLE ADWORDS CONSULTANT

Google AdWords consultants fall under the larger umbrella of pay per click marketing management. Pay per click management agencies serve as the liaison between advertisers and a search engine's pay per click advertising program. Google AdWords consultants design and manage their clients' advertising campaigns with goals of generating qualified, relevant website traffic.

Contact A Google AdWords Consultant

SERVICES PROVIDED BY GOOGLE ADWORDS CONSULTANTS

Typically, Google AdWords consultants provide a keyword analysis, corresponding campaigns, tracking and conversion statistics, an analysis of those conversion statistics and corresponding campaign adaptation. Different marketing strategies are also provided like shopping feeds, local business advertising and coupons designed to increase pay per click conversion rates.

CERTIFICATIONS

Due to the increased market demand for Google AdWords consultants, Google has begun certifying ppc firm and the individual account managers who work at those agencies. Search engines such as Yahoo and MSN have both come up with certification and training programs of their own for the pay per click agencies that they work with as well.

COSTS

All pay per click marketing management agencies, including Google AdWords consultants, are hired and paid by their clients, who advertise on Google and, less often, other search engines. Typically, clients pay a monthly management fee, which runs, on average, in the $500 to $700 range. Most Google AdWords consultants also charge a $1,000 to $2,000 setup fee for the development of the client's ad campaigns. Advertisers hiring a Google AdWords consultant say that they pay less for an AdWords consultant than they would otherwise spend in either extraneous expenses or lost revenue derived from running their AdWords campaigns in house.

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