GOOGLE ADWORDS CONSULTANT SERVICES
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Google adwords consultants fall under the larger umbrella of pay per click marketing management -- an industry owing much of its sustainable growth to the second internet marketing economy boom (2003 - present). Pay per click management agencies serve as the liaison between advertisers and a search engine's pay per click advertising program. Google adwords consultants design and manage their clients' advertising campaigns with goals of generating qualified, relevant website traffic.
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SERVICES PROVIDED BY GOOGLE ADWORDS CONSULTANTS
Typically, google adwords consultants provide a keyword analysis, corresponding campaigns, tracking and conversion statistics, an analysis of those conversion statistics and corresponding campaign adaptation and complementary marketing strategies like shopping feeds, local search listings and coupons designed to increase pay per click conversion rates.
CERTIFICATIONS
Due to the increased market demand for google adwords consultants, Google has begun certifying pay per click agencies and the individual account managers who work at those agencies. Search engines Yahoo and MSN have both come up with certification and training programs for the pay per click agencies that they work with as well.
COSTS
All pay per click marketing management agencies, including google adwords consultants, are hired and paid by their clients, who advertise on google and, less often, other search engines. Typically, clients pay a monthly management fee, which runs, on average, in the $500 to $700 range. Most google adwords consultants also charge a $1,000 to $2,000 setup fee for the development of the client's ad campaigns. Advertisers hiring a google adwords consultant say that they pay less for an adwords consultant than they would otherwise spend in either extraneous expenses or lost revenue derived from running their adwords campaigns in house.
Industry Analysts from Windy City Strategies contributed to this article. Windy City Strategies is an internet marketing and google adwords consulting agency which places a strong emphasis on its clients' quantifiable revenue growth. For more information and articles on internet marketing, including google adwords consultants, contact Windy City Strategies.
