TRUE LOCAL GOOGLE ADVERTISING
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While many Google advertising firms will tell you that they use geographic targeting to locate customers in your area, most of these pay per click firms are simply casting a trawling net over your business' entire geographic region. Using Google advertising to drudge an entire metropolitan are like this can be problematic for two reasons: (1) it doesn't target consumers likely to visit your website or your store and (2) it doesn't target customers likely to purchase your products or services.
Customers are unlikely to travel for certain products or services such as dental care, veterinary clinics, hardware stores or salons. Even in a smaller metropolitan area like Minneapolis, consumers are certainly unlikely to travel between distant suburbs to purchase a pipe wrench or get a hair cut. These consumers are searching for products and services that are truly in their local area, so it makes sense to use Google advertising to give them what they are looking for. On the other hand, certain customers may be willing to travel farther for certain products or services, such as those with a higher price point. The same customer who would not travel for a pipe wrench might be happy to drive 30 minutes for an expensive hair cut or even hours for cosmetic dentistry This is not to say that you should use Google advertising to blanket an entire metropolitan area for products or services that price out most of the population. Rather, Windy City Strategies can make a block-by-block analysis of your area, targeting only those communities with enough wealth to purchase your products.
Sadly, many of the tools readily available through Google advertising are underutilized -- both by professional pay per click management firms or by businesses attempting to manage their Google advertising campaigns in-house. Call Windy City Strategies today to discuss how we can bring you more revenue while reducing your marketing budget with the most proficient Google advertising in the industry.
