Tag Archives: YouTube

Social Media: How It Can Be Used For Your Business

Promoting your business over social media can be an easy way to help drive traffic to your business. However, choosing the most effective platform that will have the most potential to achieve maximum mileage, can be difficult.

In order to help you make the right choice when it comes to your social media marketing strategy, here are a few helpful ideas on each leading social media network, and how it could be used for your business:

Facebook: Facebook has different advantages over the other social networks. Since almost everybody you know has an active Facebook profile, you can ensure you are being noticed. Facebook allows readers to choose the kind of updates they want and what they want to view most often and share and interact with others, which can drive traffic to your business.

YouTube: With some types of businesses, you may wish to have short and informative videos to engage potential clients, which makes YouTube a very powerful network. Google plus can achieve much stronger content that is effective and compelling.

Pinterest: Pinterest is a place to post images and creativity ideas for a future product, or services. This content sharing platforms allows members to “pin” images and videos to their own board, and is made up of a wide audience, allowing you to open up to the public.

Twitter: Twitter is simply another way to text whomever your audience is. With Twitter, you can post what you are thinking, how you are feeling, or use it as another way to post information about your business. As an added bonus, Facebook users can read what they choose to look at, and respond when they want to.

For help choosing the right social media platform for your business, or wish to get started on an effective Internet marketing campaign, contact Windy City Strategies today.

Choosing the Most Effective Social Media Platform

Promoting your business over social media can greatly benefit your business, especially when it comes to increasing your online presence. However, there are a variety of social media platforms available. Choosing the most effective social media platform can hold the potential to achieve maximum mileage, so it is important to choose wisely.

Facebook

Facebook has different advantages over the other social networks due to its popularity, making it perhaps the most used social media platform. With Facebook, readers can choose the kind of updates they want, what they want to view most often, as well as the ability to share and interact with others. Facebook is also a great way to advertise your brand, special promotions, and provide you with an opportunity to be seen as an expert in your industry.

YouTube

Some businesses will have short and informative videos on YouTube in order to engage potential customers. YouTube is a very powerful network. With YouTube, you can achieve much stronger content that is effective and compelling.

Pinterest

Sometimes images can say more than a words, which allows Pinterest to be a powerful social media platform. From posting images and ideas, to creative ideas for a future product or service, this content sharing platform allows its members to “pin” images and videos to their own board. Pinterest has a wide audience that can open up to the public, making your business, products, and services easier to find and share with others.

Twitter

Twitter is similar to the idea of text messaging others. With Twitter, you can post what your thinking, how you are feeling, or post information about businesses. In addition, Twitter users can choose what they want to look at, and respond if they wish to.

If you need help deciding which social media platform is best for you and your business, contact Windy City Strategies today.

Dentist With Ang

Choosing Which Social Network Is Best For Your Dental Practice

A way to promote your dental practice over social media would be to choose the most effective platform that can hold the potential and to achieve maximum mileage. Each dental practice will have to make it’s own choices and marketing social media strategy. Here are a few helpful ideas on a few leading social networks that could be used for your dental practice. 

Facebook

Facebook has different advantages over the other social networks because almost everybody you know has an active Facebook profile. It allows readers to choose the kind of updates they want and what they want to view most often and share and interact with others. Dental practices have more flexible opportunity to represent itself.

YouTube

With some dental practices they have short and informative videos to engage potential patients. YouTube is a very powerful network. Google plus can achieve much stronger content that is effective and compelling.

Pinterest

Dental practices that believe in taking images about their practice says more than a words. Pinterest is a place to post images and creativity ideas for a future product or service. The content sharing platforms allows members to “pin” images and videos to their own board, and it’s a wide audience that can open up to the public.

Twitter

Twitter is another way to text message. You post what your thinking or how you are feeling, or another way to post information about someones business. Facebook users can read what they choose what to look at and respond when they please to.

 

For more information about how to choose which social media network is best for your dental practice, contact Windy City Strategies.

Google’s Updated YouTube Click To Call Feature

Look out for a new look on Google’s YouTube call-to-action overlays on both mobile and desktop devices. The update will feature a single line call-to-action instead of the current two lines of text. This will give more viability to the content of the video, which is great for users.

One great advantage to this update, is that Google will be automatically making this change so advertisers will not need to adjust existing ads.

Google is making the change automatically, so advertisers won’t need to make any changes to existing ads. Along with the advanced look, there will be updated tracking available in AdWords for clicks and CTR which advertisers will have the ability to analyze data better.

Other improvements that we can see in months to come include improved column sets, more conversion segmentation options and accessibility to all metrics from the videos tab in AdWords.

YouTube product manager Avi Fein, recently said “We’re adding View Rate by default for all sets and are grouping sets of metrics by insight topic. This lets you see a snapshot of your campaign based on key objectives, as well as evaluate your overall campaign performance based on View Rate before diving deeper into individual targeting groups.”

Optimizing videos will be easier than ever by seeing all the metrics under one tab. Contact Windy City Strategies for more information and to set up your YouTube marketing campaign.

Social Media Management

With so many social media platforms sometimes, it’s hard to stay on top of them all. Managing social media is tough, and more than ever businesses are hiring social media managers. If your business is considering hiring a social media manager, Windy City Strategies suggests ways to scout out social media experts. The following skills are crucial to an effective media manager.

1. Strong Semantic Skills: Writing is a major element to social media. Communication is key when you’re trying to get your business’s message across with quality content. Whoever you hire, their language skills should be at a professional level. Having the understanding to use the correct tone and vocabulary for your audience and writing for a niche while still having range is important. It makes your business approachable and gives your viewers an understanding.

2. Customer Service Experience: Having the skill to write clearly and concisely a necessity, but you don’t want a slew of hot headed replies on your social media sites to tarnish your image. Words are powerful, so your social media manager should understand how to handle complaints.

3. Their Social Media Networks: Understanding and knowledge comes best with experience, so ask for their social media links. If  they’re active on social media already, then they should already know how to use the platforms. Using it for a different purpose will be easy, and they’ll require less training time. You can also see if their social media practices align with your plan.

4. Familiarity with Internet Marketing: Your social media manager should understand how they fit into your business’s presence online. Your business’s branding across all sites are key to Internet marketing campaigns. Letting your manager know how his or her posts fit into your business’s image gives a clear sense of what’s being done.

5. Commitment: Social media takes a lot of time; you probably already know if you’re searching for a manager. Whoever you hire, however, should also know what’s expected of them. How often do you want to them tweet on Twitter, post on Facebook, pin on Pinterest, write a blog? What about retweeting, live posting, responding to mentions, commenting back? Getting all of this completed can take time, so hiring part time or on commission can be difficult.

To improve your business’s online presence overall, contact Windy City Strategies today.

Cultivating A Customer Community

Building a relationships with customers is an essential part of building a following for your business, but keeping the customers’ attentions and maintaining your company’s allure helps foster an on-going relationship. Most online campaigns are changing all the time, bombarding consumers with an array of ads. Windy City Strategies suggest the following to help you stand out from new competitors and uphold your current following.

  1. Text Reminders and Emails: Mobile messages help your business stay fresh in the customers’ minds. Sending texts or emails midmorning or on weekends to tell customers about special promotions you’re running might entice them to check out your business.
  2. Polls and Surveys: If you feel out of touch with your clientele, you might want to hear what they have to say. Polls and surveys are great for you to get feedback right away from you customers. When customers know you care about their opinions, it shows that your business is paying attention and seeking improvement.
  3. Sweepstakes: Giving customers incentives to visit your website, sign up for a newsletter, or participating in an event gives you the chance to connect with your customers. Building a community will excite customers and promote your business’s mission.
  4. Push Notifications: Like text messages, push notifications will keep your business on the customer’s mind. Using geo-location technology you can send them a notifications when they pass by your store. If your business is ready to create its own app, you can send them personalized notifications based on their actions on the app.
  5. Social Integration: Let your customers’ share their experiences. Your customers see your business most accurately, so giving them the platform to share their stories supports your business’s community. Respond to messages, too; this let’s them know that you’re listening and value you their feedback.
  6. Loyalty & Membership Programs: Regular customers deserve recognition. Include additional benefits, like exclusive promotions. This will remind them of why they value your business, and make them more likely to share. Your repeat customers can help pass your business along and build your community.

To grow your business’s community, click here.

Planning for an effective social media strategy

The internet is filled with so many different social outlets that seem to rise and fall every day. So, as a business, where should you invest your time and money?

Obviously it’s impractical for a business to utilize every social media website out there and it’s usually unnecessary. Therefore, a business needs to make a decision and choose an appropriate tool.

One of the most important parts of having a successful social media campaign is drawing up and implementing a structured social media strategy. This model illustrates a 5-step process that is intended to help businesses develop and implement successful social media plans which continuously build and improve upon themselves. The components are: A Direction (Goal), A Target (Target Market), Uniqueness(Differentiator), Technology (Marketing Tools), and Assessment (Feedback). Each component within the model carries an equal amount of importance and is fully integrated with the other four components.

1. A Direction

At its core a goal is the desired outcome you want. To determine your goal you need to figure out exactly what you want to achieve with social media.

Spending adequate time properly choosing your goal is essential. Your goal will essentially end up writing the rest of your strategy for you. It will allow you to build a map leading to what you want to achieve.

If implemented in such a way social media can completely transform your organization and your industry. It can force a fundamentally different understanding of how your organization does business by giving the customer a voice. This can occur now or you can wait till your competitors do it. It’s really your choice.

2. A Target

In order for your strategy to be successful you need to determine exactly who would be interested in participating. When you understand who your target market is you will then be able to determine how to reach them and understand what exactly they value. Once you understand how your target market participates you should look into why they participate.

3. Uniqueness

Once you figure out your goal and who your target market is the question then becomes, Why should someone participate with you and not your competition?

Differentiate yourself. You need to give your customer a completely unique reason to participate with you in social media. There are hundreds of companies competing for your target market’s time. You need to give your target market a reason to pick you.

4. Technology

Finally the question becomes: what tool(s) am I going to use that aligns perfectly with the first three steps? These tools need to be carefully analyzed and selected. Remember, in most cases it is better to focus your efforts to be really good at one tool rather than average at three.

5. Assessment

This step ensures that you have sustained results.

You need to ask yourself: How am I doing? What can I do to improve? Am I fully meeting my customer’s needs? Am I exceeding my customer’s expectations?

You need to ask your customers: How are we doing? What do you like? What do you want more of? What do you dislike? What do you want us to change?

$10 Million Dollar British Christmas Ad Goes Viral

British department store John Lewis has been producing over-the-top Christmas TV ads since 2007-

With the power and reach of the Internet- a creative video can go viral (and it doesn’t need to cost millions), and be seen many more times over than in a paid TV ad space.

Check out the commercial (or in British, advert).  You can’t help feel for the snowman, who goes on an epic journey just for his love, the snow woman.

Read more: http://www.businessinsider.com/john-lewis-unveils-its-annual-viral-epic-a-10-million-christmas-ad-2012-11#ixzz2By3z6Eh7

Who Did The Latest Google Panda Update Bite This Time?

The latest round of Google Panda updates algorithm updates that affect the universal search engine rankings – have bitten again. This latest update, dubbed “2.5”, has resulted in a new tumultuous list of winners and losers.

The losers? Press release distribution sites, e.g. PRNewswire and BusinessWire. The winners? Google sites, including YouTube and Android.com.

Unfortunately, it’s a little hard to figure out the rhyme and reason to the winners and losers list, without understanding specific company practices. Industry thought leaders claim that authorship markup should be your next step if you are struggling to avoid Panda bites, as Google seems to be ever more concerned with original authorship of content. And dare I take a leap when looking at the winners list and say that Google is valuing video more and more?

Where Are Your Employees Streaming Online Video?

Bigger companies have started becoming more big-brother about what their employees access at work in terms of Internet usage. Banning streaming audio. Streaming video. Even social media.

But, a full 25% report watching news clip via work computers, and 4% even claim watching feature-length films at work.

But even for companies with uber-strict usage policies, the prevalence of smartphones mean that your employees don’t need your network to get their YouTube fix anymore.

In fact, 47% of those surveys claim they hide their mobile phones under their desk to stream online content. And 42% get their Anry Birds and Paper Toss fix while in the bathroom.