Posts Tagged ‘Yahoo’
Monday, November 22nd, 2010
The new Yahoo Contributor Network has been launched to give Internet users a new platform from which to publish their creative content.
This is a bigger deal than you may think. At first glance, it looks like a cheezy way for Yahoo to get some new traffic. The promise of grandeur to young creative types. But it’s way more than that. This is the democratization of the news. This is utilizing the work of young freelance and professional writers, photographers and videographers to create unique and new news offerings.
No longer will Yahoo be a simple aggregate content provider. They’re looking to get in the news game itself – and to do so on the cheap. But Yahoo will pay content creators for their work. Assumedly based on the popularity of the content, and the advertising revenue they earn through its ownership. And this work will end up throughout the Yahoo network, including Yahoo News, Yahoo Finance, Yahoo Sports and more.
Expect the next round of “real” journalist fired from the New York Times to blame Yahoo, and then start creating content for their new Contributor Network.
Tags: google-advertising, internet-marketing, new-york-times, Search-Engine-Optimization, Yahoo, yahoo-contributor-network, yahoo-finance, yahoo-news, yahoo-sports
Posted in Search-Engine-Optimization, Yahoo | Comments Off
Friday, October 29th, 2010
Facebook. Twitter. Google Instant. Social Sharing. Local search. Hyper-targeting.
It’s changing everything, right? Search engine optimization needs to be completely re-thought. Well, maybe. But, not yet. Because while tools have changed, the concept hasn’t. Google is still the world’s librarian. And people still choose Google far and above anyone else when they need help finding something. And Google still has a vested interest in helping their customers find information as easily as possible.
Actually, it doesn’t sound like anything’s changed yet. Don’t get me wrong. Things are changing. Yahoo and Bing have come out and said they’re starting to heavily incorporate social statistics in their ranking algorithms. The mobile equation is changing how people find things, and much more significantly, how advertisers can present their products to those looking for their offering.
But the basics haven’t changed. Content is still king for search engines. But now, likes have become as important as links. So get out there. Spread the link-love. Spread the like-love. And you’ll be fine.
Tags: bing, facebook, google-adwords-advertising, google-instant, Search-Engine-Optimization, Yahoo
Posted in bing, facebook, Google, Google AdWords, local advertising, Microsoft, mobile-marketing, Search-Engine-Optimization, Yahoo | Comments Off
Thursday, October 28th, 2010
Yahoo continues to search for its niche in the ever-evolving Internet space. And with a restructured leadership team, Yahoo has announced Y Connect, a similar social media offering to Facebook Connect, which allows users to log-in to a variety of other sites using their Yahoo account.
Now, Yahoo partner sites will automatically buy-in to this new venture. But, I wonder whether other major sites will jump on the bandwagon? Because the whole benefit of Facebook connect is that everyone already has a Facebook account. To start using Y Connect, many people will have to, for the first time, sign up for a Yahoo account.
And for those people, what’s the point? Now, for current users, they will be able to “like” content and easily share it with their Yahoo contacts, so they will likely welcome this addition.
Yahoo joins Twitter, Facebook and Google as the major players who now have this auto-connect service. Now, Google makes sense because of how big they are. Facebook makes sense because everyone has a Facebook account. Twitter makes sense because its entire application relies on sharing.
Yahoo’s entry in this field kind of feels like it wants to included in this next evolution of Web without actually earning it. But, to be fair, Yahoo understands that, and is offering participating websites detailed information incentives regarding their traffic in order to convince them to participate. We’ll see if it’s enough.
Tags: advertising-on-google, facebook, Google, social-media-marketing, Twitter, y-connect, Yahoo
Posted in facebook, Google, Social Media, Twitter, Yahoo | Comments Off
Thursday, October 21st, 2010
As the U.S. paid search market improved 5.8% in the third quarter compared to last year, Bing increased ad revenue by 21%. This while Google gained 7.9% year over year, and Yahoo, a search partner with Bing, actually lost 10%.
Google still holds a vast majority in U.S. ad spend with 80.2% of the market, the largest share since SearchIgnite began tracking search engine market share data since the beginning of 2007. But, a 21% jump for Bing has to be extremely encouraging for Microsoft investors. And marketers may be starting to see Bing as a viable competitor to Google.
But again, Bing advertising revenue can only be as strong as their search engine is at attracting search engine users. And with Google Chrome rapidly gaining market share, and Google TV looking to lead the new niche industry, it’s going to be hard for Bing to gain new users.
Tags: bing, chrome, Google, google-adwords-advertising, google-tv, search-engine-marketing-agency, searchignite, Yahoo
Posted in bing, Google, Google AdWords, google-chrome, Microsoft, Search-Engine-Optimization | Comments Off
Thursday, September 23rd, 2010
As TV moves more and more into the Web world, everyone’s trying to get their hands on it. Count Yahoo as the latest to call dibs in the OS TV battle.
Yahoo has just announced a new partnership with Toshiba, which will feature Yahoo TV widgets on several new Toshiba HDTV models. This is in addition with other partnerships Yahoo has made with some of the biggest television providers in the world, including Samsung, Sony, Vizio, LG and more.
These widgets will provide users with direct access to over 50,000 entertainment sources through Yahoo. These widgets can be a part of set-top boxes, media players and Blu-Ray players alike. Yahoo is hoping that manufacturers and consumers alike prefer the Yahoo offering over the seemingly dominant players of Google and Apple. Not to mention other set-top box manufacturers like Boxee.
But with more and more of their traditional offering slipping away, Yahoo is clearly committed to trying and make this online TV venture a success.
Tags: Apple-TV, google-tv, internet-marketing-consulting, LG, mobile-marketing, samsung, Sony, toshiba-hdtv, Vizio, Yahoo, yahoo-tv-os, yahoo-tv-widgets
Posted in Apple, Google, Yahoo | Comments Off
Wednesday, September 8th, 2010
Google has announced that they are now using OpenID for its signup process. So now, Yahoo users can now sign up for a Google account using their existing e-mail address.
For me, this is big news for one main reason. It signifies that Yahoo is giving up – in a smart way. Understanding that Google is who they are. And by playing nice, they get to keep playing. And their users will appreciate their compatibility with more and more of the Web. On Google’s side, their move to OpenID helps them convert more people through the e-mail verification process. Rather than relying on people opening up new Gmail accounts they’ll never check, simply to get a Google ID.
A classic win-win situation. At this time, Google is only offering the OpenID feature for Yahoo users, but intends to expand support to other services.
Tags: Google, google-adwords-marketing, internet-marketing-company, openid, Yahoo
Posted in Google, Google AdWords, Yahoo | Comments Off
Wednesday, August 25th, 2010
The Yahoo-Bing search transition has been progressing for a while now. And at Windy City Strategies, we’ve been keeping you up to speed every step of the way. But the companies have now announced that the transition of organic search results in the U.S. and Canada from Bing to Yahoo is finished.
Web searches. Image searches. Video searches. For desktop and mobile experiences. The Yahoo-Bing search relationship is now a completely shared one. However, the companies are still working on the migration of Yahoo! Search ad results to Microsoft adCenter so search advertisers can utilize a single service to manage both their Yahoo and Bing campaigns. The companies are sticking to their original goal of having this transition complete before the busy holiday season.
Tags: bing, merger, microsoft-adcenter, Pay Per Click Management, Yahoo, yahoo-bing, yahoo-search-marketing
Posted in bing, Microsoft, Pay Per Click Management, Yahoo | Comments Off
Tuesday, August 17th, 2010
July search stats are in. And Bing has leapfrogged its new partner Yahoo into position #2 in the search market wars, reports Chitika.
Google, of course, maintained its gargantuan first place lead with 81% of the search market. But now, for the first time, Bing has taken over Yahoo’s hold of position #2, while AOL and Ask continue to fight for 4th place.
Now, browsers do play a role in search engine choice. Chitika reported earlier this month that Google searches made through the Firefox browser alone totaled more than either Bing or Yahoo searches. And Google’s contract with Mozilla, which makes Mozilla the browser’s default search engine option, is going to expire soon. Plus, Bing now powers Facebook’s Web search, which as you’ve all heard by now, has more than 500 million users. And withWindows Phone 7 phones starting to make their way to market, could all of these factors together help Bing start catching up to Google, the #1 search engine juggernaut?
Tags: bing, Google, search-engine-marketing-agency, Search-Engine-Optimization, Yahoo
Posted in bing, Google, Search-Engine-Optimization, Yahoo | Comments Off
Tuesday, July 27th, 2010
The Yahoo-Bing Merger is upon us. So, does that mean you have to learn yet another search engine optimization strategy? Not really. The moral of this latest news is that if you’re already optimizing for Microsoft Bing, you’re ready.
And you better be. Because Yahoo has already begun testing both organic and paid search listings from Microsoft. In fact, Yahoo reports that 25% of current search traffic may already be seeing organic Microsoft results. Whereas, only 3.5% are currently seeing paid listings from Microsoft adCenter.
The Yahoo Search Marketing Team has also provided some organic SEO tips in regards to the merger as well.
- Compare your Yahoo! Search and Bing organic rankings for your keywords.
- Modify your paid search campaigns to compensate for any organic changes you anticipate.
- Optimize your website for Microsoft, since Bing listings will be displayed for approximately 30% of search queries post-merger.
Not extraordinarily helpful. But if you’re Bing-literate, you’re ready for the merger. If not…find a search engine expert. Full integration should be complete by August or September. And despite a lot of back-end changes, Yahoo’s user-facing interface should remain familiar.
Tags: adwords-management, bing, merger, microsoft-adcenter, search-engine-marketing-agency, Yahoo, yahoo-search-marketing
Posted in bing, Google AdWords, Microsoft, Yahoo | Comments Off
Wednesday, July 14th, 2010
As marketing budgets start to trickle back toward normalcy, spending on Web search advertising is getting the bulk of the comeback. Efficient Frontier has reported that spending on search ads increased by 24% during the second quarter, compared to 2009.
This is great news for the search industry, and even better news for Microsoft Bing. Bing’s share of U.S. ad spend grew 54% over the past year, moving from 4.1% to 6.4%. This is a big step forward, however, Bing is still not yet taking any ad spend away from Google, but rather cutting into Yahoo, which dropped from 20.4% to 18% market share.
On the plus side, Bing advertisers are reportedly experiencing a 21% greater ROI with Bing Ads over Google. Meanwhile, Yahoo offers only 75% of the ROI Google provides.
Tags: adwords-management, Google, google-adwords-marketing, microsoft bing, web-search-advertising, Yahoo
Posted in bing, Google, Google AdWords, Microsoft, Pay Per Click Management, Search-Engine-Optimization, Yahoo | Comments Off
