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How A Marketing Campaign Is Effective For Your Business

Setting up an Internet marketing campaign is essential to every business plan because it can help you build customer relationships and awareness for your company. When implementing an effective marketing campaign, there are a few important factors that can increase potential customers and let your brand be known.

Having valuable content with relevant keywords and phrases on your website will make other businesses within your industry work harder to compete with what is on your site. Everyone’s end goal is to show up naturally on Google in the first spot.  To start achieving this goal, review the content on your site and make sure you are staying competitive with other businesses.

PPC & SEO Campaign :  A PPC or SEO campaign will allow your company to be found easily and increase your rankings in popular search engines. With a PPC plan in place, you are able to set your own budget to control your costs and see results immediately, unlike waiting for your organic search to show up. Certain SEO techniques can drive more traffic to your site, and help give your company better search results.

A successful marketing campaign will require you to separate yourself from your competition.  Think about what is unique about your company or why your customers should choose you over other brands. Take that information and use it to your advantage so people will remember you. Grabbing the attention of your viewers will make you stand out in the crowd.

Contact Windy City Strategies for more information about how you can get started with an Internet marketing campaign today.

Do You Have An Effective Content Marketing Strategy?

An effective content marketing strategy is an essential factor in delivering your business’s message to your customers. By developing a strong content marketing strategy, your ability to attract and retain the attention of your targeted audience will significantly increase, which will provide you with optimal end results, allowing for the success of your business.

 

Who Is Your Audience?

Your content marketing strategy must start with your targeted audience. By determining what you are selling and who you are selling your products or services to, you can have a better understanding, allowing your content to be relevant and effective. Also, you should consider things such as your customers’ demographics, their particular needs, as well as their online behavior. Our Internet marketing team can create content designed around both your business’s needs and your customers’.

What Kind of Content Is Your Audience Looking For?

It is important to consider the type of content your audience will be looking for. Do they prefer the use of videos or articles? It is important to ensure you are including relevant forms of content on your website, which will ultimately help drive traffic to your site. You can also use a variety of forms of content, especially when your targeted audience is composed of various types of buyer personas.

Do You Have A Blog?

One of the most popular content marketing strategies today is blogging. Blogging provides your business with the opportunity to not only create more index-able pages but also provide you with more credibility within the search engine rankings, increasing your ranking amongst your competitors.

In order for your business to be successful in today’s technological world, it is important that you implement an effective content marketing and Internet marketing campaign. For more information, or help developing your content marketing strategy, contact Windy City Strategies today.

5 Reasons Your Business Needs A Facebook Account

Social media plays an important role in advertising and marketing today’s businesses, especially when it comes to small companies. With more close to two billion active Facebook accounts, the most of any social media platform, there are several reasons your business needs a Facebook account:

1. Build Relationships with your Customers: Not only do businesses that use Facebook have a good way to connect with their customers, but it is an effective method to spread the most important word-of-mouth referrals. By building these relationships, businesses can personalize their marketing efforts based on their audience, building offers and promotions based on their customers’ demands.

2. Gain Exposure: In addition to building relationships and spreading your name, your business will be generating awareness amongst others, free of charge. With every “like” or “share” of your business’s page or post, the greater your social media exposure will be, ultimately increasing the chance that your page will be seen by hundreds of people.

3. Increase Traffic to your Website: There are a couple of ways you can drive traffic to your business’ Facebook page. One of the most effective ways is when your users utilize FourSquare to “check-in” to your place of business, which lets their Facebook friends know that they are at your business location. Another way is by sharing any of the products or services they may have purchased from your business on their Facebook account.

4. Advertise your Business: Facebook allows you the ability to advertise on their network, allowing you to effectively target your customers. With Facebook’s Custom Audiences service, you can target your customers using email lists or you can use Partner Categories, which targets a specific industry, to better influence your desired audience.

5. Provide High Quality Customer Service: There is nothing more important to a business that input from their customers. By utilizing a Facebook page, your business can reach out to their audience to generate suggestions for future products or services, solicit feedback, or most importantly, show your customers how much you value them, making you stand out form your competition by offering high quality customer service.

Windy City Strategies specializes in customized Internet marketing solutions for businesses big and small. For more information, or to get started on an Internet marketing campaign to boost your business, contact us today.

 

Starting An Internet Marketing Campaign? Follow These Helpful Tips

An effective Internet marketing campaign plays a huge role in attracting potential clients to your website. This not only increases business and potential revenue for you, but it also enhances the branding and validity of your business’s products or services.

Starting an Internet marketing campaign may seem intimidating, however, our professional Internet marketers at Windy City Strategies have some helpful tips to help get you started:

Tip #1: Consult with an Internet marketing firm. Not only will they help you start an effective Internet marketing campaign, but they will also have the ability to implement a plan that is right for your specific business and needs.

Tip # 2: Understand the importance of SEO. Search engine optimization (SEO) is important in creating an effective Internet marketing campaign. By improving and promoting your website amongst search engines, you can better drive traffic to your website.

Tip #3: Create a blog. Blogs are a great way to not only interact with your current potential customers, but it also helps you to become an expert in your industry. Blogs are also beneficial in creating more pages for your website, which also helps you to be found easier amongst the search engines.

Tip #4: Write a press release. Another great way to gain exposure is through a press release. Online press releases about your business are also a great way to be found in the search engines. This is also helpful in announcing any news or partnerships that you may have.

Tip #5: Have a user-friendly website. By ensuring your visitors can access your website from any device, you can produce a positive and user-friendly experience, which will bring your customers and potential clients back to your website.

For more information on how we can help boost your business with our customized Internet marketing campaigns, contact us at Windy City Strategies today.

Social Media and Your Small Business

Many small businesses are utilizing social media outlets these days in order to drive their traffic and increase their sales. If you have not yet considered joining the social media world for your marketing needs, you should consider doing so now.

Here are other ways social media can benefit your small business:

Social media allows for a greater business outreach: With social media platforms, such as Facebook, LinkedIn, and Twitter, you are better able to get your business out there to the world, reaching customers near and far, as opposed to just locally.

Social media can help to build your reputation: Not only is social media a good way to manage your online presence, but it is also the perfect opportunity to gain your customers’ trust and loyalty. By giving your business a social media presence, more customers will be inclined to trust your brand, as well as look to you over your competition, especially if they are not as socially present as you are.

Social media can help with customer support: By being available 24/7 with social media outlets, such as Facebook, you can assure your customers that they can reach you when necessary. However, it is critical that you address your customers’ posts and messages as soon as possible in order to maintain your customer service reputation.

Social media can sell your business: Not only can you better advertise your product or services by using social media, but you can also provide opportunities for your customers to purchase your products or services as well. This will provide a much more pleasurable experience for your customers, which will likely keep them coming back.

If you are interested in learning more about what Windy City Strategies can offer your business’s internet marketing strategy, then contact us today.

Website Consistency is Imperative to Success

Imagine you are traveling the world and are hopping from country to country every week, spending your time exploring the cities and lifestyles. This trip would be great if it were not for the fact that every country has a different currency. This one, minute discrepancy poses a large issue that can potentially halt your entire adventure and destroy all your plans.

This same issue is found in web design all the time. Website owners and designers seem to enjoy letting their “creative juices” flow too much, making for a difficult and unpleasant user experience due to large variations in design.

To avoid this catastrophic issue – lacking consistency – there are several things your website should incorporate into its design to make for a fun and pleasant user experience.

Verbiage/Wording

When you are advertising for your business, it’s important to stay consistent with the titles of your products and services you offer. If you are selling a simple, wooden door, call it just that. Perhaps throw in the type of wood and of course the dimensions, but stick with that naming. Do not veer away from it; a “majestic opening and closing mechanism” is not a proper name for that product.

Menus and UI Elements

Typically, web designers try to create the most visually appealing website they can, which often means they will have to “spice up” the drop down menus and UI elements, ultimately making for sluggish loading times and a laggy user experience.

The choice to enhance the elements is rarely a good one, so be sure to consult your designer and web designer and ask for their opinions prior to adding these elements to your website. You want a fast website that keeps its visitors, not a website where the visitors are driven away due to a poor element.

Layout

Similar to the menus and UI elements, your website’s layout plays an integral role in attracting customers. Not only does it have to be a smooth design, but it also has to look similar and follow the common website design rules: navigation bar at the top, title/company name in the upper left, search bar in the upper right, content for the main page, and contact information with a general sitemap as the footer.

General Consistency

Putting all the nitty-gritty bits and pieces of websites aside, it’s important to maintain an overall feeling of consistency. If you have a modern home page, then the rest of the website should also be designed with a modern aesthetic. Maintain the same color palette, open links that take the user to a third party’s site in a new tab, etc.

Ensuring your website’s visitors have an enjoyable experience and are able to easily navigate throughout your website is crucial, yet an area that is often overlooked by designers. Humans like consistency – it’s wired into our brains – so take advantage of our instinctual traits to leverage your business. If you would like assistance developing your website, be sure to contact us at Windy City Web Designs to make for a beautiful and elegant website.

Why a Redesign May be Necessary

Every successful business owner knows that developing a strong website properly selling your products or services plays an intricate role in attracting a new and loyal customer base. From being found through search engines, having easy navigation, to representing your brand and its products, a website is pivotal to your business’s success.

If your website is proving to be a barrier for your business, you should consider these benefits and possibilities of redesigning your website.

Better attract customers: When Google or the various other search engines are ranking websites, they take a lot of things into account, but the important thing to know is that updating your website improves your online presence to gain more customers.

Modernize your website: Everything nowadays should be “modern” – sleek and elegant websites are the best way to attract new customers. Stay with the times and keep your website up to date.

Integrate social media: One of the most powerful aspects of the internet is social media and the ludicrous amount of exposure any company can get. When you properly integrate your social media accounts into your website, you will be able to easily spread your message and products.

Stay competitive: The importance of staying competitive in your business’s field cannot be emphasized enough. If even one part of your business begins to fall behind, your entire business will take the load as well. Be sure to have a competitive website to properly sell your products and brands.

Running a website can be a very difficult task for business owners, but the importance of having a new and updated website cannot be emphasized enough. If you ever have any questions or would like to talk with a professional, contact us at any time and we’ll quickly get back to you.

Why your Website Needs HTTPS

Ever since Google announced a couple years ago that the security of your website will affect its rankings on Google, there has been a huge push to get SSL (secured socket layer) on websites who previously used HTTP. If you are unaware of what HTTP (hypertext transfer protocol) does, here’s a brief summary: in essence, HTTP is the format in which all data is sent across the general internet (excluding the deep web, for obvious reasons). This format breaks apart the data being sent into small pieces called packets, which are then sent to many servers and computers until the information reaches the correct IP address.

This method of data transfer has been around for ages, nearly since the beginning of the internet. However, HTTP easily allows for a middle man, an attacker, to gain access to the data being sent. For obvious security reasons, most people don’t want their sensitive information to be looked at by anonymous third parties. This is where HTTPS and SSL come into play. SSL, as mentioned earlier, is the standard for setting up a strongly encrypted link between a web server and a web browser/computer.

In order to ensure the data is truly being sent through an SSL secured website, the website URL will display https://yourwebsite.com rather than http://yourwebsite.com. This additional layer of security creates a peace of mind for most users online.

Not only is Google cracking down on websites that have yet to get an SSL certificate, but so are payment authorization companies. Most websites will not be allowed to take credit card information – or any private information – unless the website is fully encrypted through the use of an SSL certificate.

If the vast majority of the previous information flew right over your head, here’s what you should take away: in order for your website to be ranked higher on Google, and therefore be seen by many more people, it is important to get an SSL certificate which will fully encrypt your website and reduce the risk of your website being hacked and your user’s information stolen. If you have any questions or would like to get a quote for the services you are looking for, feel free to contact us at Windy City Strategies, and we’ll promptly get back to you.

How to find the Right Keywords

Perfecting your client base is crucial to your success and the overall growth of your business. The best way to do so is by consistently updating your keywords used for your advertisement campaigns and SEO titles and descriptions. To properly ensure you are going about the process correctly, there are a couple tips and tricks you should keep in mind.

  • Test Keywords with PPC: In order to properly understand how your keywords are being looked at and processed, you should use some of your pay per click campaign budget towards keyword testing. When you do this, you will spend a little now to gain a lot later.
    • To properly do this, you should begin with broader terms you feel might apply to your business and then slowly work your way into more narrow and specific terms. If your business sells fake flowers, begin with broad flower terms and work your way into more specific names and colors.
  • Compare Keywords: One thing many advertisement campaigns fail to do is compare keywords against one another. Once you have a list of relatively effective words you plan on using, begin to sort your advertisements by playing with the synergy of the words and their context.
  • Know your Audience: Understanding what demographics your advertisements and business is targeting is crucial to determining which keywords will be most effective. If you are selling professional grade laptops, you will likely not want to have children or the elderly viewing your advertisements.
  • Control the Websites: When you are running advertisement campaigns, you will typically have control over which websites you do and do not want your advertisements to show up on. This is known as whitelisting and blacklisting, a technique that proves time and time again to be very effective in more efficiently targeting possible clients.

Having the ability to control who sees your advertisements and when they see it is crucial to building an effective advertisement campaign. If you have any questions or would like to become better versed in developing a powerful advertisement campaign, be sure to contact us at Windy City Strategies.

How Efficient Is Your Ad-Targeting?

The best way to get your business name out on the internet is through direct ad-targeting; it is imperative that you push your services and products towards the correct audience, however, it is very common for your ads to be targeted toward the wrong people.

To ensure your business is not wasting money trying to attract the wrong clients, you should take several steps to better target your advertisements.

  • Keywords: Nearly all advertisement agencies enter keywords into a complex algorithm to identify which websites your ads should be posted on. The keywords you submit are the MOST important part of your ad-targeting campaign, a detail that cannot be stressed enough. You must evaluate what your business is, what services or products you are trying to sell, and whether or not your pricing is appropriate for the audiences you are targeting.
  • Advertisement Efficiency: If you use a service such as Google’s Adsense, then you have access to a wide array of unique tools to better target your advertisements. One of the most important tools focuses on the efficiency of your campaign: the number of people clicking on your ads versus the number of people not clicking or viewing your ads. This number is the best way to determine whether your ad-targeting is working or not and should be looked at on a daily or weekly basis.
  • Whitelisted Websites: Finally, it is crucial to your business’ advertisements’ success that they are being displayed on the proper websites. If you are a technology company, it is unlikely you would want any of your ads being displayed on a website promoting the Amish way of life, it’s that simple. You must ensure your advertisements are being displayed on appropriate sites for your goals to be met.

If you or your business have any questions, be sure to contact us to begin your business’ successful future.