Tag Archives: website-design

How To Improve Your SEO For 2018

Are you a business owner that is looking to improve your traffic through online marketing platforms? If you have been trying to expand your online presence, then you more than likely know the basics surround Search Engine Optimization (SEO). SEO has been around for years, however, each year there are many new attributes that come with this marketing tool. We here at Windy City Strategies want your business to have all of the new and effective SEO techniques for 2018.

Redirects: If you are planning to have your site redesigned, then you may be concerned with the changes in your website’s structure along with file extensions. However, using a redirect will prevent your website from losing SEO credit that has been built up over time, turning your worry into happiness.

Length of Content: One of the most common misconceptions is that less content is better for your website and business. However, if your internal pages do not have enough content, search engines such as Google are going to pass over your website and rank you lower. This is why it is essential to find middle ground between too much content and not enough content.

AMP Pages: With 2018 technological advances, AMP pages have been created in order for mobile sites to load quicker. Instead of waiting around for all of the graphics and content to load, a user will now be able to view the website as soon as they click on it, making AMP pages a must for your marketing strategy.

Optimization of Graphics:
Do you ever have the problem where a website is taking a long period of time to load due to images loading? We’ve all had this problem before, however, you can start by preventing that from happening on your website by optimizing your graphics. This basically means you want to lower the file size of images and then adding in keywords that relate to the images, which will rank you higher in search engines.

Contact Forms:
Although you may already have contact forms included on your website, it is essential to note that they are one of the most important aspects in gaining potential customers. You want to ensure a user has the ability to click on the contact form on any internal page, this maximizing your sales and moving you up in search engines.

Navigation: It is important to have proper and organized navigation for your site. You do not want a user getting lost through your site as they will more than likely click off your website. Having a well-developed navigation bar and layout consistent through your site will keep clients on your site longer.

Sitemaps: There are two different types of sitemaps available with SEO for 2018. The first one is mainly for search engines where it guarantees search engines will not miss a page if navigation is disorganized throughout your site. The 2nd one is based around HTML sitemap where the user experience is increased and adapted to the best it can possibly be.

Link Building:
Having the ability to be linked from other sites is a very hard task to do and may take some time to accomplish. Ultimately, this will increase your website’s online traffic, ranking your site higher in search engines.

Feedback: As a business owner, your company generally gets feedback from customers who have purchased your products/services. This relates back to SEO because search engines are able to see those reviews and can see if you, the business owner, alter any products/services as a result of the feedback you received.

Consult with a professional: Having a high ranking SEO in search engines can be challenging at first, but once you consult with our team at Windy City Strategies, we will set up and manage your SEO to make your business more successful.

To learn more about how we can improve your SEO or to get started on your marketing campaign, contact Windy City Strategies today.

Looking To Increase User Experience? Start Here

Are you looking to increase your website’s friendless for users? If so, you came to the right place. We here at Windy City Strategies are here to help you enhance your user friendliness of your website to increase the amount of users freq intelty visiting your website, generating more sales. The following is a list of what you should keep in check to ensure the user experience of your website is the best it can be.

General Wording:
Whether you are selling a product or service directly on your website or through other platforms, it is imperative to keep the words you use general. For instance, you do not want to call a laptop “portable electronic mechanism”. It is important to spice up your content, however, do not call the products you are selling anything that may confuse the customer, since it will draw them away from purchasing.

Layout: The layout of your website is crucial to keep users on your page. When a potential customer clicks on your site, you want to keep them interested. Having graphics on the screen with a great design will guarantee a user’s attention. Hiring a professional web design company to design your website or just to consult with will be beneficial to your sales.

Website’s Capability: Although you want to keep the users visiting your website interested, too much going on will harm your chances of this. When designing your website, it is imperative to consult with a web designer to prevent the possibility of a slow user experience, ultimately drawing customers away.

Consistency: One of the most important things to keep in check with your website is the overall consistency. If your homepage is designed to be modern and professional, you want to be sure the rest of your website matches. Keeping the general consistency of your website will hold the user’s attention, generating more online traffic for your business.

For further information on how to increase the user experience on your website or to get started on your marketing campaign, contact Windy City Strategies today.

Improving Your Website’s Design For The Holiday Season

With the end of the year nearing, it is expected for users to be on the internet more often. Whether it be searching online for presents for friends and family or services someone may need with the downtime they have, it is essential for you to promote your website as much as you can at this time of the year. Windy City Strategies has some important tips in order for you to improve your website’s design for the holiday season:

Is your website is user-friendly? When a user clicks on your website, your goal is to keep them there. Having an easygoing navigation and a professional layout is the first start to attract users to other areas of your website. Keep your content straight to the point that is easy to read for the user.

Is your website is responsive on all platforms?
It is crucial for your website to be responsive on all of the popular web browsers such as, Internet Explorer, Google Chrome, Safari, and Mozilla Firefox. In addition, ask yourself if your website is compatible on all platforms that include computers, cell phones, and other electronic devices.

Can users contact your business directly?
To increase your business’s sales, it is important to include your company’s address and phone number at the top of your homepage. Furthermore, an accessible page with all of your business’s contact information will be helpful to potential customers.

Is your content pertinent?
When writing your content, ask yourself if the content you are writing is relevant to the topic and your business. Writing paragraphs is a pointless method of informing the user of your business since people enjoy reading shorter sentences and bullet points.

Is utilizing a professional website design company suitable for you? If you feel your website is not the best it possibly could be, it may be time to contact a professional website design company. This will guarantee you that your website is functioning smoothly and is effective in gaining more online traffic.

For more information or questions regarding the improvement you can have on your website’s design, contact our team at Windy City Strategies today.

Is Your Website Outdated? Tips To Freshen Up

Has your website receives less traffic lately? Have your online sales decreased over time? If you answer yes to any of these questions, it is time to update your website. We here at Windy City Strategies are here to help you freshen up your website with the latest advances to guarantee you have the most efficient and user-friendly website.

Do you have a user-friendly website?
It is essential to have a user-friendly website available for all platforms and devices. If your website achieves this, you will have a better chance of gaining more customers visiting your website. If your website fails to complete this, it is time to start updating this to establish a responsive connection to all devices.

Does your website receive substantial amounts of viewers? You need to grab the audience’s attention when they first click on your website. Does your site have quick and effective facts, as well as graphics and easy navigation? If your website does not have any of these, then it may be time to have a professional web design company to perfect your online platform.

Do you have more information than you need? Does your website have too much information in it? This can include too many paragraphs or graphics and not enough straight to the point facts. Users are not going to read paragraphs, they want quick and hard facts for them to learn the knowledge of your brand in a short amount of time.

Is your website closely similar to competitors? If your website is closely related to your competitors, users viewing your site will not remember your specific brand and could possibly confuse your business with a competitor. It is important to ensure your brand has something different and better to offer compared to the competitors. This will make your business stand out, as well as make you more memorable.

For more information on how to freshen up your website, contact Windy City Strategies for the best services in web design and Internet marketing

Creating An Award-Winning Website

When creating a website, web design has five key tenets: content, appearance, usability, standards compliance and feature functionality. An award-winning site must be easy to navigate through, no bugs, visually-stunning, seamless to use, and must be filled with information that is worth consuming. Follow the 4 secrets below if you want to have an award-winning website:

  • Using White Space To Your Advantage: When your audiences view your site, the website should be user-friendly and sophisticated. Utilizing white space throughout your site can highlight key elements and make the content pop. Having a simply-designed website that has plenty of white space will make your audience want to stay and explore.
  • User-Friendly Homepage & Navigation:  Make sure your products/services are accessible on the homepage and ensure the navigation bar is intuitive and conspicuous to use on both mobile and desktop platforms. The 3-second rule is one way to test your website and to see if it’s top notch! Make sure all text is clear and easy to understand. Only show a few quality graphics on each page and content that will catch your readers’ attention.
  • Having Customer Reviews / Offers & Promotions: When having an e-commerce site it’s wise to have a few positive reviews your customers have left for you. You could also have a few specials going on, and have coupons/ promotions posted to your site. This gives your readers that extra incentive to take things to the next step in wanting to purchase a product from you.
  • Responsive Design: Having a responsive design allows you to have content to be viewed on any screen; this includes both desktops and mobile devices.

If you have questions on how you can have an award winning website, give Windy City Strategies a call!

Social Media and Your Small Business

Many small businesses are utilizing social media outlets these days in order to drive their traffic and increase their sales. If you have not yet considered joining the social media world for your marketing needs, you should consider doing so now.

Here are other ways social media can benefit your small business:

Social media allows for a greater business outreach: With social media platforms, such as Facebook, LinkedIn, and Twitter, you are better able to get your business out there to the world, reaching customers near and far, as opposed to just locally.

Social media can help to build your reputation: Not only is social media a good way to manage your online presence, but it is also the perfect opportunity to gain your customers’ trust and loyalty. By giving your business a social media presence, more customers will be inclined to trust your brand, as well as look to you over your competition, especially if they are not as socially present as you are.

Social media can help with customer support: By being available 24/7 with social media outlets, such as Facebook, you can assure your customers that they can reach you when necessary. However, it is critical that you address your customers’ posts and messages as soon as possible in order to maintain your customer service reputation.

Social media can sell your business: Not only can you better advertise your product or services by using social media, but you can also provide opportunities for your customers to purchase your products or services as well. This will provide a much more pleasurable experience for your customers, which will likely keep them coming back.

If you are interested in learning more about what Windy City Strategies can offer your business’s internet marketing strategy, then contact us today.

Does Your Business Need A Website?

Many small business owners make the mistake of not having a website to sell their products and services, often missing out on potential revenue by their ability to broaden their exposure and increasing their audience, giving them a competitive edge.

In today’s technological world, it is especially important that small businesses are using things such as social media and websites in to help their customers and clients find them on the internet. Failure to do so can be detrimental to their business.

If your business does not have a website, then you should get one immediately! There are so many advantages to having one, including the following:

The potential to gain more customers. Your small business can be missing out on a lot of customers, especially if they can’t reach you. In fact, about 80% of Internet users in the United States from the ages of 14 and up will use the Internet to look up products and/or services.

Gives your business much needed online presence. In today’s world, the likeliness that people are going to pick up a phone book to search for your business is not great, instead most will go straight to the Internet to search for it. If they don’t see you listed online, they may think you are no longer in business, or do not even know that your business exists. Having an online presence will show your customers you do care, and you want them to continue coming to you for merchandise. That’s why having a website is very important for your business!

Increase your profits. Simply by being visible online, you can exponentially increase your profits by making your products and services readily available to everyone. Have you thought about the profits that you can potentially be making if you increase your user base?

You can better market your business. With making yourself available online, you are better able to retrieve feedback from emails, online surveys and social media functions, telling you how good your marketing is doing. There is also technologies that you can use to determine the type of people who visit your site, and what products or services they are searching for, using this information to build better business marketing strategies.

If you are need of a website for your business or help with your Internet marketing strategy, contact Windy City Strategies for more information today!

Marketing Your Business With A Website

Small businesses commonly find themselves victims of performance-lacking websites. And since a modern and user-friendly website is essential to driving business, for companies big and small, an effective website plays a critical role in marketing your business.

For this reason, hiring a professional full service Internet marketing and web design firm can help your business achieve their desired results, not only increasing your online presence, but creating a functional and user-friendly website as well.

 

The Importance Of Hiring A Professional

Since first impressions are everything, our designers will ensure your users have a positive experience every time they visit your website. From your landing page, to your logo design, to your ability to be found on any device, we will work with your to ensure your website meets your business’s needs, as well as your users.

Our professional web designers will also work with our team of search engine optimization specialists to ensure your website is conversion friendly, allowing you to be one step ahead of your competition, being found easily amongst the search engines.

We want to ensure you are comfortable with your web designer, which not only helps you to develop a bond, but helps them to better understand your brand and how you want to be represented. This allows your web designer to be involved in creating your business strategy, helping you to create something new and revolutionary, making your business unique.

Let Windy City Strategies help build your business with our customized Internet marketing and web design services. For more information on how our web design can help drive your business’s marketing, contact us today.

Should You Consider Freshening Up Your Website?

Have you noticed less traffic to your website lately? Are your conversions just not where you want them to be? Then it may be time for you to consider freshening up of your website! By asking yourself these questions, you may be able to decide if it is time for you to consider a new look:

Is your website user-friendly? Whether you are on your desktop, or your mobile device, your website should be easy to use and navigate on any type of device. If your website is not responsive or mobile friendly, the more likely users are avoiding your website, visiting your competitors instead.

Does your website get your users’ attention? You only have 3-5 seconds to grab your users’ attention, so you better be using your website to your advantage. Is your website modern, attractive, and easy to navigate? If you answered no to any of these, then you may need to consider changing your homepage.

Does your website have too much going on? Whether it be videos, images, or content, by having too much on your website, you can overwhelm and turn away your users. Since the idea is to grab their attention and draw them in, be sure to keep things simple and unique to you and your business.

Does your website closely resemble your competitor’s? If your website isn’t original, or looks too much like others in the same industry, your customers are likely to not see you as offering them something no one else can. By showcasing your brand and making your website yours, you are not only standing out from your competitors, but you are making yourself much more memorable.

By asking yourself these questions, you can help determine if it is time for a new and improved website. Windy City Strategies has been specializing in customized websites and Internet marketing campaigns for more than 10 years. Contact us for more information today!

Maximize Your Website’s Design With These Tips

In order to ensure your website is helping to better your business, here are some helpful tips to ensure you are maximizing your website’s design:

  1. Make sure your website looks professional. In order to make sure your website is visually pleasing to your visitors, be sure to use neat layouts, uniformed navigation, as well as keep your text in colors and sizes that are easy to read, in a web friendly font.

  2. Make sure your website is responsive. It is necessary that your website displays and behaves properly on all major web browsers in various versions:  Internet Explorer, Mozilla Firefox, Opera, Google Chrome and Safari, as well as adapts to the device that the user is trying to access your website from.

  3. Make sure your content is relevant. Be sure to optimize each page with include page titles and headings, use bullet points and shorter sentences when possible, as well as be sure to include relevant keywords on all pages.

  4. Make sure your visitors can contact you. Be sure that the contact phone number is in the header of all pages on the website. If you have multiple locations, each with a different phone number, have a clear ‘Contact Us’ section that is accessible from any page.

  5. Make sure your hyperlinks work. Be sure that all hyperlinks (both internal and external) are clearly visible and that they function correctly.

  6. Make sure you contact a professional. While building your own website may seem like the more affordable option, it is not always the case. By working with a professional designer, you can rest assured that your website is effective and successful.

Windy City Strategies is a full service web design and Internet marketing company dedicated to boosting your business. For more information, or to see how we can help your website and its online presence, contact us today.