Tag Archives: website

Website Consistency is Imperative to Success

Imagine you are traveling the world and are hopping from country to country every week, spending your time exploring the cities and lifestyles. This trip would be great if it were not for the fact that every country has a different currency. This one, minute discrepancy poses a large issue that can potentially halt your entire adventure and destroy all your plans.

This same issue is found in web design all the time. Website owners and designers seem to enjoy letting their “creative juices” flow too much, making for a difficult and unpleasant user experience due to large variations in design.

To avoid this catastrophic issue – lacking consistency – there are several things your website should incorporate into its design to make for a fun and pleasant user experience.

Verbiage/Wording

When you are advertising for your business, it’s important to stay consistent with the titles of your products and services you offer. If you are selling a simple, wooden door, call it just that. Perhaps throw in the type of wood and of course the dimensions, but stick with that naming. Do not veer away from it; a “majestic opening and closing mechanism” is not a proper name for that product.

Menus and UI Elements

Typically, web designers try to create the most visually appealing website they can, which often means they will have to “spice up” the drop down menus and UI elements, ultimately making for sluggish loading times and a laggy user experience.

The choice to enhance the elements is rarely a good one, so be sure to consult your designer and web designer and ask for their opinions prior to adding these elements to your website. You want a fast website that keeps its visitors, not a website where the visitors are driven away due to a poor element.

Layout

Similar to the menus and UI elements, your website’s layout plays an integral role in attracting customers. Not only does it have to be a smooth design, but it also has to look similar and follow the common website design rules: navigation bar at the top, title/company name in the upper left, search bar in the upper right, content for the main page, and contact information with a general sitemap as the footer.

General Consistency

Putting all the nitty-gritty bits and pieces of websites aside, it’s important to maintain an overall feeling of consistency. If you have a modern home page, then the rest of the website should also be designed with a modern aesthetic. Maintain the same color palette, open links that take the user to a third party’s site in a new tab, etc.

Ensuring your website’s visitors have an enjoyable experience and are able to easily navigate throughout your website is crucial, yet an area that is often overlooked by designers. Humans like consistency – it’s wired into our brains – so take advantage of our instinctual traits to leverage your business. If you would like assistance developing your website, be sure to contact us at Windy City Web Designs to make for a beautiful and elegant website.

Why a Redesign May be Necessary

Every successful business owner knows that developing a strong website properly selling your products or services plays an intricate role in attracting a new and loyal customer base. From being found through search engines, having easy navigation, to representing your brand and its products, a website is pivotal to your business’s success.

If your website is proving to be a barrier for your business, you should consider these benefits and possibilities of redesigning your website.

Better attract customers: When Google or the various other search engines are ranking websites, they take a lot of things into account, but the important thing to know is that updating your website improves your online presence to gain more customers.

Modernize your website: Everything nowadays should be “modern” – sleek and elegant websites are the best way to attract new customers. Stay with the times and keep your website up to date.

Integrate social media: One of the most powerful aspects of the internet is social media and the ludicrous amount of exposure any company can get. When you properly integrate your social media accounts into your website, you will be able to easily spread your message and products.

Stay competitive: The importance of staying competitive in your business’s field cannot be emphasized enough. If even one part of your business begins to fall behind, your entire business will take the load as well. Be sure to have a competitive website to properly sell your products and brands.

Running a website can be a very difficult task for business owners, but the importance of having a new and updated website cannot be emphasized enough. If you ever have any questions or would like to talk with a professional, contact us at any time and we’ll quickly get back to you.

Does Your Business Need A Website?

Many small business owners make the mistake of not having a website to sell their products and services, often missing out on potential revenue by their ability to broaden their exposure and increasing their audience, giving them a competitive edge.

In today’s technological world, it is especially important that small businesses are using things such as social media and websites in to help their customers and clients find them on the internet. Failure to do so can be detrimental to their business.

If your business does not have a website, then you should get one immediately! There are so many advantages to having one, including the following:

The potential to gain more customers. Your small business can be missing out on a lot of customers, especially if they can’t reach you. In fact, about 80% of Internet users in the United States from the ages of 14 and up will use the Internet to look up products and/or services.

Gives your business much needed online presence. In today’s world, the likeliness that people are going to pick up a phone book to search for your business is not great, instead most will go straight to the Internet to search for it. If they don’t see you listed online, they may think you are no longer in business, or do not even know that your business exists. Having an online presence will show your customers you do care, and you want them to continue coming to you for merchandise. That’s why having a website is very important for your business!

Increase your profits. Simply by being visible online, you can exponentially increase your profits by making your products and services readily available to everyone. Have you thought about the profits that you can potentially be making if you increase your user base?

You can better market your business. With making yourself available online, you are better able to retrieve feedback from emails, online surveys and social media functions, telling you how good your marketing is doing. There is also technologies that you can use to determine the type of people who visit your site, and what products or services they are searching for, using this information to build better business marketing strategies.

If you are need of a website for your business or help with your Internet marketing strategy, contact Windy City Strategies for more information today!

Marketing Your Business With A Website

Small businesses commonly find themselves victims of performance-lacking websites. And since a modern and user-friendly website is essential to driving business, for companies big and small, an effective website plays a critical role in marketing your business.

For this reason, hiring a professional full service Internet marketing and web design firm can help your business achieve their desired results, not only increasing your online presence, but creating a functional and user-friendly website as well.

 

The Importance Of Hiring A Professional

Since first impressions are everything, our designers will ensure your users have a positive experience every time they visit your website. From your landing page, to your logo design, to your ability to be found on any device, we will work with your to ensure your website meets your business’s needs, as well as your users.

Our professional web designers will also work with our team of search engine optimization specialists to ensure your website is conversion friendly, allowing you to be one step ahead of your competition, being found easily amongst the search engines.

We want to ensure you are comfortable with your web designer, which not only helps you to develop a bond, but helps them to better understand your brand and how you want to be represented. This allows your web designer to be involved in creating your business strategy, helping you to create something new and revolutionary, making your business unique.

Let Windy City Strategies help build your business with our customized Internet marketing and web design services. For more information on how our web design can help drive your business’s marketing, contact us today.

Should You Consider Freshening Up Your Website?

Have you noticed less traffic to your website lately? Are your conversions just not where you want them to be? Then it may be time for you to consider freshening up of your website! By asking yourself these questions, you may be able to decide if it is time for you to consider a new look:

Is your website user-friendly? Whether you are on your desktop, or your mobile device, your website should be easy to use and navigate on any type of device. If your website is not responsive or mobile friendly, the more likely users are avoiding your website, visiting your competitors instead.

Does your website get your users’ attention? You only have 3-5 seconds to grab your users’ attention, so you better be using your website to your advantage. Is your website modern, attractive, and easy to navigate? If you answered no to any of these, then you may need to consider changing your homepage.

Does your website have too much going on? Whether it be videos, images, or content, by having too much on your website, you can overwhelm and turn away your users. Since the idea is to grab their attention and draw them in, be sure to keep things simple and unique to you and your business.

Does your website closely resemble your competitor’s? If your website isn’t original, or looks too much like others in the same industry, your customers are likely to not see you as offering them something no one else can. By showcasing your brand and making your website yours, you are not only standing out from your competitors, but you are making yourself much more memorable.

By asking yourself these questions, you can help determine if it is time for a new and improved website. Windy City Strategies has been specializing in customized websites and Internet marketing campaigns for more than 10 years. Contact us for more information today!

Maximize Your Website’s Design With These Tips

In order to ensure your website is helping to better your business, here are some helpful tips to ensure you are maximizing your website’s design:

  1. Make sure your website looks professional. In order to make sure your website is visually pleasing to your visitors, be sure to use neat layouts, uniformed navigation, as well as keep your text in colors and sizes that are easy to read, in a web friendly font.

  2. Make sure your website is responsive. It is necessary that your website displays and behaves properly on all major web browsers in various versions:  Internet Explorer, Mozilla Firefox, Opera, Google Chrome and Safari, as well as adapts to the device that the user is trying to access your website from.

  3. Make sure your content is relevant. Be sure to optimize each page with include page titles and headings, use bullet points and shorter sentences when possible, as well as be sure to include relevant keywords on all pages.

  4. Make sure your visitors can contact you. Be sure that the contact phone number is in the header of all pages on the website. If you have multiple locations, each with a different phone number, have a clear ‘Contact Us’ section that is accessible from any page.

  5. Make sure your hyperlinks work. Be sure that all hyperlinks (both internal and external) are clearly visible and that they function correctly.

  6. Make sure you contact a professional. While building your own website may seem like the more affordable option, it is not always the case. By working with a professional designer, you can rest assured that your website is effective and successful.

Windy City Strategies is a full service web design and Internet marketing company dedicated to boosting your business. For more information, or to see how we can help your website and its online presence, contact us today.

content-writing

Small Business Owners Make Mistakes On Their Website Too

It’s important for small business to start investing in a high quality yet professional website design that will catch there users attentions!

When catching the attention of your targeted audience, holding it long enough is the way to go! Do you know how to hold their attention? It’s simple, by ensuring that your website speaks to your targeted market and resonates with them. It’s important to avoid making mistakes on your website, following these helpful tips below to get started!

  1. When you don’t fully understand how your website is contributing to your strategy and your bottom line.
  2. Thinking that Web Development & Web Design has to be rocket science, when it’s not. Leave it to the professionals to fix the issues you are having with your site! Don’t do it yourself, so you don’t cause any more issues.
  3. Don’t use a private proprietary platform that you created yourself, do it in WordPress. That way if you’re going to a professional Web Design Company, they can have FULL access of your platform.
  4. The number one thing you should NOT do is wait for your design to come before you start writing your content. You want to be writing your content while your website is being worked on. So once your site is ready for the content, you can either gives that content to your web designers, or you can add it in yourself. Don’t wait until the last minute, or else you can risk the chance at pushing back your site being launched.
  5. Don’t pay for services and features that you are really not going to need or use. It’s a waste of money and an investment. Spend wisely on tools like that!
  6. Your main goal is to focus on the traffic that comes to your site, not the conversions.
  7. You must develop a plan to promote your website, BEFORE it’s even done, so when it is time you are ready to go!

For more information about what small business owners should NOT do when working with their website, contact Windy City Strategies for more details.

3 Things You Need To Know about Dental Website Design and Internet Marketing

Getting a Dental website design should be an easy process, but the problem is that most dentists do not have the time to sit down and learn about the web design and Internet marketing industry.  When you finally have to get a design, it could be a daunting task, and sometimes cost is the factor that you use to pick your company, but that is not right.

Here are some things to consider when picking a Dental website design and Internet marketing company:

1. Make sure you own the site.  Some things a company will say is, we have proprietary software or easy to use online website editor within their software.  Stay away from those because when you leave the company they will hold your website hostage until you pay some sort of financial settlement.  Make sure the company provides you FTP information or at least your WordPress login and password that is under your name/company.

2. Double check the content they provide.  One of the worst things a company can do to you is utilize plagiarized content.  There are a lot of companies out there that use a cookie cutter method to keep costs down and recycle content by changing out the city and company name, but the rest stays the same.  This content is plagiarized so you will not get the results on the Internet that you want.  Think about it, if you removed the name Harry Potter from the book series and replaced it with your name and then tried to publish it, would you get published?  No.  A simple way to see if other sites are using your content is copy a paragraph and put it into Google search.  If you see lots of bolds, then you need to rewrite your content.

3. Images.  A big business now-a-days is going after people that use pictures on their website and do not pay for them.  Do not do this.  Companies like Getty Images are using software to scan websites and they will send you a friendly letter to pay up, and it is not cheap.  I’ve seen between $500 to $2000 depending on the size of the image.  Now if you take it down right away, you should be ok, because sometimes you just don’t know if a web design company does this practice, but just to be safe, ask the website design company where they get their images or better yet, provide them on your own.

Windy City Strategies specializes in dental website design and dental Internet marketing solutions. With over 10 years of experience, our staff of expert web designers and Internet marketers have been leading the way with advanced solutions for dental companies by delivering customized strategies with you and your patient in mind.

By Bjorn Torling

Setting Up Location Preference For Dental Internet Marketing

When setting up your AdWords or AdCenter account, setting up the location and language preference is one of the most important things to be done.  Think about it, if you target the wrong area or don’t do it at all you risk showing your ad to people that are not in your area and all you do is waste your marketing dollars, and then complain that pay per click advertising does not work.  We hear this quite often, and for us at Windy City Strategies, we find that to be horrible, because there is no other marketing that you can put an ad in front of somebody looking for your service at the exact moment that they are looking for you and only pay when they click on you.  Other  factors like the Content Network stifle budgets too, but that is for another blog :-)

Here is how you set it up correctly within AdWords:

1. Whether you are new to AdWords or have an existing account, it is in the same spot: Campaign Settings.

2. Once you get in there scroll down to Locations.

3. Here you pick out the city.  You can do a couple things here.  Pick out all the cities you want your clients coming from, or pick the city you are in and do a mile radius of around 20 miles.  This is based on IP Adresses, so Google does recommend at least a 10 mile radius.  Better to go too small than too big and not be correctly targeted.  Either way works on targeting.

4.  Hit save.

5. Now you have to test if you are targeted correctly.  Are you getting calls at least?  If you went too big of an area, you will get calls from cities you do not want, so narrow the search a bit.  Test, test, test :-)  This will really help your Dental Internet marketing.

Windy City Strategies specializes in dental website design and dental Internet marketing solutions. With over 10 years of experience, our staff of expert web designers and Internet marketers have been leading the way with advanced solutions for dental companies by delivering customized strategies with you and your patient in mind.

By Bjorn Torling

Mobile Websites Now Allow Customers to Book Appointments With Ease

If you have an appointment or reservation based business, then you should take advantage of the many appointment booking apps and mobile website formats.  If you’re still making appointments for your clients and customers by phone, by hand or from an appointment book, that’s okay.  Companies have been doing this for decades, and it seems to work well enough.  But what if you could save your office administrator time, while boosting your business?  You’d want to do that, right?

The world has gone mobile, and people are using their smart phones and mobile devices to do everything, including making appointments.  People like the ease and convenience of being able to make a reservation on the go, without having to call and speak to someone, or stand around waiting for someone to look at a calendar.

According to a recent report, restaurants are getting 12% of their bookings online, and a third of that comes from mobile devices.

It isn’t just restaurants, either.  Realtors, health related services, salons, and a huge selection of other industries are jumping on board, offering mobile appointments and reservations to their customers.  It allows a person to take their schedule into their own hands, choosing and booking their own time.  A person is much more likely to log in quickly to an app and make an appointment than they are to dial a number and spend five minutes or more on the phone, trying to book a reservation.  It’s all about ease and convenience.

By offering mobile reservations and creating a mobile website, you remove several obstacles.  Customers won’t have to spend time googling or looking up phone numbers, dialing, waiting for an answer, waiting on hold, having to find a quiet place to make the call, etc.  It might not be a big deal to everyone, but some people really are that busy.  Taking those obstacles out of booking an appointment will give you a distinct advantage to those people.

Contact Windy City Strategies today to dream up the perfect mobile website for your business!