Tag Archives: Social Media

5 Reasons Your Business Needs A Facebook Account

Social media plays an important role in advertising and marketing today’s businesses, especially when it comes to small companies. With more close to two billion active Facebook accounts, the most of any social media platform, there are several reasons your business needs a Facebook account:

1. Build Relationships with your Customers: Not only do businesses that use Facebook have a good way to connect with their customers, but it is an effective method to spread the most important word-of-mouth referrals. By building these relationships, businesses can personalize their marketing efforts based on their audience, building offers and promotions based on their customers’ demands.

2. Gain Exposure: In addition to building relationships and spreading your name, your business will be generating awareness amongst others, free of charge. With every “like” or “share” of your business’s page or post, the greater your social media exposure will be, ultimately increasing the chance that your page will be seen by hundreds of people.

3. Increase Traffic to your Website: There are a couple of ways you can drive traffic to your business’ Facebook page. One of the most effective ways is when your users utilize FourSquare to “check-in” to your place of business, which lets their Facebook friends know that they are at your business location. Another way is by sharing any of the products or services they may have purchased from your business on their Facebook account.

4. Advertise your Business: Facebook allows you the ability to advertise on their network, allowing you to effectively target your customers. With Facebook’s Custom Audiences service, you can target your customers using email lists or you can use Partner Categories, which targets a specific industry, to better influence your desired audience.

5. Provide High Quality Customer Service: There is nothing more important to a business that input from their customers. By utilizing a Facebook page, your business can reach out to their audience to generate suggestions for future products or services, solicit feedback, or most importantly, show your customers how much you value them, making you stand out form your competition by offering high quality customer service.

Windy City Strategies specializes in customized Internet marketing solutions for businesses big and small. For more information, or to get started on an Internet marketing campaign to boost your business, contact us today.

 

Social Media and Your Small Business

Many small businesses are utilizing social media outlets these days in order to drive their traffic and increase their sales. If you have not yet considered joining the social media world for your marketing needs, you should consider doing so now.

Here are other ways social media can benefit your small business:

Social media allows for a greater business outreach: With social media platforms, such as Facebook, LinkedIn, and Twitter, you are better able to get your business out there to the world, reaching customers near and far, as opposed to just locally.

Social media can help to build your reputation: Not only is social media a good way to manage your online presence, but it is also the perfect opportunity to gain your customers’ trust and loyalty. By giving your business a social media presence, more customers will be inclined to trust your brand, as well as look to you over your competition, especially if they are not as socially present as you are.

Social media can help with customer support: By being available 24/7 with social media outlets, such as Facebook, you can assure your customers that they can reach you when necessary. However, it is critical that you address your customers’ posts and messages as soon as possible in order to maintain your customer service reputation.

Social media can sell your business: Not only can you better advertise your product or services by using social media, but you can also provide opportunities for your customers to purchase your products or services as well. This will provide a much more pleasurable experience for your customers, which will likely keep them coming back.

If you are interested in learning more about what Windy City Strategies can offer your business’s internet marketing strategy, then contact us today.

Using Social Media For Your Business? The Do’s And Dont’s

Social media outlets are a great way to develop a meaningful connection between your business and your customers and a great way to give you a greater online presence. In fact, most people utilize a source of social media to research your company, what you have to offer, as well as other customers’ experiences.

However, not everyone is using social media appropriately and effectively for their business. This is why it is important to understand how to use social media for your business, doing it correctly, and avoiding making potentially detrimental mistakes.

1. What are you representing? Not only is it important to know your brand and what you have to offer, but you need to identity who you are selling your business to, especially when it comes to speaking on any social media platform. Since you are the one who knows your product, production, company or brand best, be sure to represent it appropriately, or you may lose potential business.

2. Who is your target audience? It’s important to know whom you are targeting. What do they do? When do they get online? Any savvy social media expert will be able to figure these things out and understand their goals, which will allow you to see what is working, and what isn’t.

3. Respond efficiently and appropriately. Let’s face it, you will likely be faced with controversy at some point when using social media. However, the way you handle it will be key to the end result. Since you don’t want to find yourself without a sense of what’s coming next, or responding to a controversy in a way that isn’t professional or consistent, it is important that you remain true to your policies and your brand. Good customer service can play a key role in appealing to customers and clients.

4. Make meaningful connections. Avoid treating your audience as a subject, not as an object. Once you do, your work on social media simply becomes a dialogue. Remember to observe the changes in your audience, ensuring you are learning about them by communicating with them on your social media outlets daily, which will make a positive impact on your audience, developing those meaningful relationships.

5. Understand the difference between social media for business vs. for personal use. Simply because you have a personal Facebook page does not meant that you will k now how to use Facebook for your business needs. Social media for businesses are not the same thing as understanding the scope of what Facebook ads and Twitter-promoted posts can do. Because these platforms are refining and changing all the time, it is important that you have an expert on your team that can help you make your campaign effective.

For more information on how we can help market your business online, or for help with your social media marketing campaign, contact Windy City Strategies today.

 

Social Media: How It Can Be Used For Your Business

Promoting your business over social media can be an easy way to help drive traffic to your business. However, choosing the most effective platform that will have the most potential to achieve maximum mileage, can be difficult.

In order to help you make the right choice when it comes to your social media marketing strategy, here are a few helpful ideas on each leading social media network, and how it could be used for your business:

Facebook: Facebook has different advantages over the other social networks. Since almost everybody you know has an active Facebook profile, you can ensure you are being noticed. Facebook allows readers to choose the kind of updates they want and what they want to view most often and share and interact with others, which can drive traffic to your business.

YouTube: With some types of businesses, you may wish to have short and informative videos to engage potential clients, which makes YouTube a very powerful network. Google plus can achieve much stronger content that is effective and compelling.

Pinterest: Pinterest is a place to post images and creativity ideas for a future product, or services. This content sharing platforms allows members to “pin” images and videos to their own board, and is made up of a wide audience, allowing you to open up to the public.

Twitter: Twitter is simply another way to text whomever your audience is. With Twitter, you can post what you are thinking, how you are feeling, or use it as another way to post information about your business. As an added bonus, Facebook users can read what they choose to look at, and respond when they want to.

For help choosing the right social media platform for your business, or wish to get started on an effective Internet marketing campaign, contact Windy City Strategies today.

Social Media Advertising vs. Google AdWords

When it comes to social media advertising vs. Google AdWords, it is often debated on which form of advertising is more effective and more affordable for businesses. In order to help you better understand which type of advertising may be best for you and your business’s needs, here are some of the advantages to both.

Social Media Advertising

Social media advertising has been found to be the most effective form of online paid advertising, and as the popularity of social media advertising has increased, it is pretty apparent that most businesses now allocate a good portion of their marketing budget to implement a social media advertising campaign.

The Advantages of Social Media Advertising:

  • The campaigns are easy to track.
  • The potential for immediate traffic to your site.
  • You have total control over your daily budget.
  • You have an instant return on investment, easily defining your cost per conversion.
  • The ability to target particular demographics, including: towns, regions, ages, interests, income brackets, etc.
  • Easy set up.
  • The ability to reach people early on in the buying process.
  • The ability to use images and videos, capturing the interest of your target market.
  • It is inexpensive to implement.

Google AdWords

Google AdWords has quickly gained momentum in the advertising world, making it fairly competitive. However, AdWords campaigns are not for everyone, so it is best to consult with an AdWords professional, like Windy City Strategies, who can help to determine if it is right for you.

The Advantages of Google AdWords:

  • The use of detailed measuring tools to track the effectiveness of your campaign.
  • The potential for a large audience.
  • Immediate traffic to your site.
  • You have total control over your daily budget and maximum cost per click.
  • You have an instant return on investment, easily being able to define a cost per conversion.
  • The ability to target particular demographics, including: regions, time of day, days of the week, and specific websites.
  • The ability to utilize different advertising options, including Display Network, Search Network, and Remarketing.
  • The ability to target those who already have an interest, converting them into sales.

If you are interested in either a social media advertising or a Google AdWords campaign, contact the professionals at Windy City Strategies.

Stay One Step Ahead With These Internet Marketing Tips

The Internet Marketing world can be very competitive. This is why Windy City Strategies wants to help you stay one step ahead of the game with the following helpful tips:

Optimize your content. One of the best ways to draw people to your website, establishing authority, is simply by writing valuable and optimized content. This content typically consists of relevant information to your particular business, providing insight or entertainment to your targeted audience. This will not only allow your company to build a rapport with your clients and potential customers, but develop a loyal following as well.

Implement social media. It has been a common practice for many companies to draw in clientele through social networks like Google+, Facebook, Twitter and LinkedIn. These social media outlets allow businesses to engage with their audience, providing helpful tips, offers, and information.

Be mobile friendly. Smartphones and tablets are everywhere these days, which means it is essential for your business to be optimized, especially when you want your business to rank higher on the search engines. By ensuring your website is designed to display well on mobile devices, you can capture your audience as quickly as possible, driving new business leads and sales.

 

Windy City Strategies is an industry leader in Internet marketing solutions. For more information or a free consultation, contact us today.

Choosing the Most Effective Social Media Platform

Promoting your business over social media can greatly benefit your business, especially when it comes to increasing your online presence. However, there are a variety of social media platforms available. Choosing the most effective social media platform can hold the potential to achieve maximum mileage, so it is important to choose wisely.

Facebook

Facebook has different advantages over the other social networks due to its popularity, making it perhaps the most used social media platform. With Facebook, readers can choose the kind of updates they want, what they want to view most often, as well as the ability to share and interact with others. Facebook is also a great way to advertise your brand, special promotions, and provide you with an opportunity to be seen as an expert in your industry.

YouTube

Some businesses will have short and informative videos on YouTube in order to engage potential customers. YouTube is a very powerful network. With YouTube, you can achieve much stronger content that is effective and compelling.

Pinterest

Sometimes images can say more than a words, which allows Pinterest to be a powerful social media platform. From posting images and ideas, to creative ideas for a future product or service, this content sharing platform allows its members to “pin” images and videos to their own board. Pinterest has a wide audience that can open up to the public, making your business, products, and services easier to find and share with others.

Twitter

Twitter is similar to the idea of text messaging others. With Twitter, you can post what your thinking, how you are feeling, or post information about businesses. In addition, Twitter users can choose what they want to look at, and respond if they wish to.

If you need help deciding which social media platform is best for you and your business, contact Windy City Strategies today.

LinkedIn Pages For Business

LinkedIn is becoming more and more popular across social networks for a way for business people to connect with one another. Having a business page to highlight your company can increase your brand awareness and sales in different ways direct marketing, pay per click advertising and search engine optimization cannot. Here are a few techniques you should consider and use when it comes to setting up your LinkedIn page or managing it.

  1. Your Summary– Make sure this section of your page is a well written paragraph that explains what your company does and is engaging for a potential client to read. Make sure you are clear about your products/services in this summary.
  2. Branding– Every business page features a heading photo.It is important to make sure this photo represents your business and is a familiar image. Possibly using an image from your website or same cover photo from your social media platforms.
  3. Keywords– LinkedIn pages are great for SEO. Make sure to fill your page with keywords that are important for your business. This will help your page appear higher in an organic search.
  4. Content & Updates– When writing updates and posting articles, you will want to make sure the information you are posting about is relevant and unique to your business. Providing readers and followers with a wide variety of content topics will help people stay engaged with your page.
  5. Responsiveness– It is important to make sure you are interacting with people who are posting on your updates. If your writing great content, people will want to comment & interact with you.

One additional way to build up your LinkedIn page is to share your page with others. You can add the link to your website, in an email signature, having your employees link to your page and asking clients to share your information as well.

For more information about optimizing your LinkedIn page, or other Internet Marketing techniques, contact Windy City Strategies. We look forward to helping your business succeed online.

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How To Improve Your Communication Skills With Your Clients

When you walk into TJ Maxx, what is the first thing you want to know? Do you care that T.J. Max was founded in 1976? What about how they are the largest off-price retailer of apparel and home fashions in the U.S.? Or how over 1700 of their stores receives about 10,000 items a week!

Some clients may not care to know the history behind these retail stores, or bakery’s. Your clients are just as busy as you are and they have goals for their businesses. They simply won’t care about details that aren’t important to them, even if you think they should be. 

Talking About Your Services: It’s very important as the designer to be specific about what you have to offer. Yes it is smart to reach out to a lot of potential customers, but in actuality this is one the thing that can really hinder your career progress.

If a potential customer asks about what design services you offer, do you tell them “a little bit of everything?” If that’s the case, stop doing that immediately. Do you really know every kind of design? Do you design teakettles, buses, air plains, or even baby carriages? No you do not, so you don’t need to tell your customers that. Don’t assume they already know what you are all about; they won’t unless you spell it out for them.

What they want is someone who is perfect for their specific needs. Be specific about what kind of value you are offering, and quality clients will be more interested in your services.

Out Of The Box: Many designers make broad assumptions in their marketing strategies. Many of them assume that their potential clients are looking for someone who is able to give them a website, logo, or a brand. That’s not the case here. What they are really looking for is a designer who can think for them and come up with solutions to problems they don’t even know they have. Who can take his/ her business to the next level.

Clients are eager to work with a designer who understands their need for prime market positioning. Take yourself out of the box of marketing, and don’t be generic. You want to be known as the unique designer, so make sure your clients and potential clients can see what you have to offer.

Remember to not make assumptions about what response you are going to get or what you think people want, need or should know. People who feel as though you understand them will be genuinely excited about working with you. They will also be eager to recommend you to other potential clients. For more information about how to improve your communication skills contact Windy City Strategies for more details.

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Managing Your Emails Effectively

Email is the number one most used communication tools in business. This allows everyone to connect with one another whenever they want and it gives us the ability to work together as a team on sharing our files or notes. It’s fast and easy to use which is making it very popular.

It’s important to manage your emails properly, or else many people could feel a bit overwhelmed. If your inbox is in a clutter we could possible miss those important emails. Therefore, we need to be organized and keep all unread messages to a minimum. Use these hints on how to manage your emails effectively and it could increase your productivity.

Setting Up A Time To Answer Emails – Setting up a time to answer your emails will make you more productive during the day. Every time you come into work give yourself at least a half hour to read all emails and be able to reply to them. If you keep up with the routine you could do it again for after lunch or in the afternoon. This will help you keep up with the important emails that come your way.

Delete Unwanted Emails – When going through your inbox, go through the unread emails that are from spam or promotional and just delete those. You don’t need to open them, just look at the title of them. You should be able to identify from the subject line if that email does require an action or not. You can even unsubscribe from those emails so you are no longer getting them. Do that on your spare time, in the mean time continue to go through the emails that you don’t really need, to help clear up some space.

Organize Inbox With Folders – When you start getting new projects make a folder for them and label the emails according to specific tasks and deadlines. This will help you keep track of your emails more quickly and effectively. The next step would be prioritizing and sort these emails that are in different folders. You can also set up these emails to directly go to that folder once it arrives. This will help keep your inbox clean and organize.

Sending Fewer Emails – The only way to receive fewer emails is to send fewer emails! You do not need to send the email to everyone who works with you, if you only want to answer from a specific person. If it is necessary you can “CC” the others and don’t need to put their email addresses to the “TO” section.

For more information about how to mange your emails effectively contact Windy City Strategies.