Tag Archives: pay-per-click-marketing

How Efficient Is Your Ad-Targeting?

The best way to get your business name out on the internet is through direct ad-targeting; it is imperative that you push your services and products towards the correct audience, however, it is very common for your ads to be targeted toward the wrong people.

To ensure your business is not wasting money trying to attract the wrong clients, you should take several steps to better target your advertisements.

  • Keywords: Nearly all advertisement agencies enter keywords into a complex algorithm to identify which websites your ads should be posted on. The keywords you submit are the MOST important part of your ad-targeting campaign, a detail that cannot be stressed enough. You must evaluate what your business is, what services or products you are trying to sell, and whether or not your pricing is appropriate for the audiences you are targeting.
  • Advertisement Efficiency: If you use a service such as Google’s Adsense, then you have access to a wide array of unique tools to better target your advertisements. One of the most important tools focuses on the efficiency of your campaign: the number of people clicking on your ads versus the number of people not clicking or viewing your ads. This number is the best way to determine whether your ad-targeting is working or not and should be looked at on a daily or weekly basis.
  • Whitelisted Websites: Finally, it is crucial to your business’ advertisements’ success that they are being displayed on the proper websites. If you are a technology company, it is unlikely you would want any of your ads being displayed on a website promoting the Amish way of life, it’s that simple. You must ensure your advertisements are being displayed on appropriate sites for your goals to be met.

If you or your business have any questions, be sure to contact us to begin your business’ successful future.

Get Faster Results With Pay Per Click

A solid Internet marketing campaign plays an essential role in ensuring your business can be found when you are being searched for on the search engines. With there being a variety of options when it comes to search engine optimization, there really is one Internet marketing campaign that will give you the results you need…and as soon as possible.

What Is Pay Per Click?

Pay per click (PPC) advertising is an Internet marketing technique in which businesses place paid ads on the search engines, paying for them when a user clicks on it. When your ad is clicked on, the user will be automatically directed to your website. However, in order for this Internet marketing method to be effective, a pay per click campaign must be effectively managed and performed over a period of time.

Benefits Of Pay Per Click

There are a several reasons why you may want to consider using a pay per click campaign, including the following:

  • Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.
  • Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.
  • Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.
  • Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.
  • Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

It is important to know that building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services.

This is why it is important that you only hire an experienced Internet marketing and pay per click management firm, such as Windy City Strategies. For more information, contact us today.

Advertise Your Business Amongst The Search Engines

Pay-per-click marketing has quickly become one of the most popular ways to advertise your business amongst the search engines. Simply by advertising, each click on your advertisement can lead visitors directly to your site.

How Pay-Per-Click Works

For example, when you are searching on one of the many search engines, you may see yellow tabs, marked “Ad”.  These sponsor ads are what is considered a pay-per-click advertisement. When your ad is clicked on, you pay the search engines a predetermined amount of money, and in return, the potential visitor will be sent to your website.

From the search engines, to the searchers, to the advertisers, pay-per-click marketing campaigns can benefit everyone.

 

Searchers: Studies show that searchers use paid ads more than any other form of digital advertising, which simply means that they don’t mind being advertised as long as the products and services being advertised meets the needs of the users. 

Advertisers: They offer a unique way of sending out their message to their audience that is actively seeking out their products and services.

Search Engines: They cater to both searchers and advertisers. With searchers, they come to an understanding on the user-base, while the advertisers will provide them with revenue.

Google AdWords

The most popular platform for pay-per-click advertising is Google AdWords. Users bid on keywords, Google then has to dig into the bidding AdWords advertisers and choose from a set of “winners” to appear in the ad space on the search results page. The users that won their bid will then pay for each click on their advertisement.

Google AdWords campaigns must be kept up and managed daily in order to ensure they are truly effective for your business. Simply by either taking a few minutes daily, or hiring an Internet marketing firm that specializes in pay-per-click management, you can continuously analyze the performance and effectiveness of your account.

Windy City Strategies specializes in a variety of Internet marketing techniques, including pay-per-click advertising. Contact for more information, or to get started on an Internet marketing solution specific for your business’s needs.

 

What Is Pay Per Click Advertising and How Can It Help My Business?

One of the most successful online marketing techniques utilized by businesses these days is Pay per click marketing (PPC). You may be asking two things right now: What is pay per click advertising, and how can it help my business?

Windy City Strategies has some helpful information about a pay per click advertising campaigns, which will help you to decide if PPC is right for you and your business:

What is Pay Per Click Advertising?

Pay per click marketing (PPC) are paid keyword search campaigns. Your business will pay to have an ad posted on search engines, making you easier to find. When an Internet user clicks on your business’ ad, they will automatically be directed to your website. You, the advertiser, will only pay a fee when your ad is clicked.

In order to have an effective PPC marketing campaign, it is important that you have the right keywords; otherwise your campaign will be less effective and will result in a loss of potential traffic to your site. This is why PPC is not something that can be done once, but will take time, thought, and effort in order to ensure success.

How Can Pay Per Click Advertising Help My Business?

An effective PPC marketing campaign will drive more traffic to your website, which will often result in increased business for you. Here are the ways a PPC marketing campaign will drive traffic to your website:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

How Do I Run a Successful Pay Per Click Advertising Campaign?

Pay per click and search engine optimization (SEO) require continuous updating. Not only it is critical to understand the importance of staying on top of managing your PPC campaign, but it will help you to stay ahead of your competition as well.

In order to do so, it may be essential to hire a PPC and Internet marketing firm, like Windy City Web Designs. We not only manage your AdWords account for you, but help you to ensure you are using the most effective and affordable keywords to drive traffic to your website.

Windy City Strategies is Chicagoland’s leader in Internet marketing and web design. From custom web designs, to successful Internet marketing and PPC campaigns, we are available to meet your business’ specific needs.

Is Pay Per Click Right For My Business?

What Is Pay Per Click?

Pay per click (PPC) marketing has rapidly become one of the most popular forms of online marketing. What is pay per click, you might ask?

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, only charging you, the advertiser, a fee each time the ad is clicked.

In order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical to ensure that you are using valid keywords for your specific business. It is also for this reason that an effective pay per click campaign cannot be done only one time. It will take time, thought, and effort in order to ensure the most success.

Is Pay Per Click Right For My Business?

Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

It may be essential to hire a PPC and Internet marketing firm, like Windy City Strategies, in order to effectively manage your AdWords account for you. Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design.

How Does PPC Help Physicians and Medical Practices?

PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly.  In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy.  Understanding when something works and when it does not, and making adjustments as necessary, is an imperative part of ensuring your PPC campaign is a smart marketing investment.  The goal of a successful PPC or AdWords campaign is to create the greatest impact for the lowest financial investment.  If you are paying a lot for your PPC efforts and seeing few results, it is time for a change.

Using Google AdWords and building a successful PPC campaign can help you generate new referrals and grow your practice.  It is a proven and effective method for helping physicians and making the most of their internet marketing dollars.

AdWords can be very competitive so it’s important to choose a company that understands your medical practice and the PPC landscape.  The professionals at Windy City Strategies are ready to help any physicians and other businesses in the medical field.  Contact us today!

Pay Per Click Is Not Just A ‘One Time Thing’

Pay per click marketing (PPC) has become one of the most popular forms of online marketing over the past year. With these paid keyword search campaigns, when a user clicks on your business’ ad and is directed to the business’ website, the advertiser will pay a fee each time the ad is clicked. With PPC, it is imperative that you have the right keywords; otherwise your campaign will be less effective and will result in a loss of potential traffic to your site. For this reason, this is why PPC is not something that can be done once. It will take time, thought, and effort in order to ensure the most success.

Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

Since PPO and SEO require continuous updating, it is important to understand the importance of staying on top of managing your PPC campaign, as well as staying ahead of your competition. In order to do so, it may be essential to hire a PPC and Internet marketing firm, like Windy City Strategies, that can manage your AdWords account for you, freeing you of the stressful task.

Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design. We guarantee to create an Internet marketing and PPC campaign, all developed to meet your business’ specific needs.

By Stephanie Brown

The Advantages of Pay Per Click Advertising

When developing your digital marketing plan, it is important that you stay informed and make decisions based on your business’ needs. When it comes to ensuring you can be found on the search engines, there are limited options to provide you with results. While paid searches, like search engine optimization, takes time to deliver results, using pay per click, or PPC, can help you get the results you need almost immediately.

While every business has different needs, pay per click advertising may not be for everyone, or just a stepping-stone for their future. Here are a few other reasons why you may want to consider using a PPC campaign:

Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.

Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.

Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.

Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.

Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

Pay per click advertising is one of the fastest growing marketing techniques used today. Unfortunately, building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. By hiring an experienced Internet marketing firm, such as Windy City Strategies, you can rest assured that your PPC campaign is not only managed, but provides your website with your optimal results.

By Bjorn Torling

The Benefits of Pay-Per-Click Advertising

Pay-Per-Click advertising, or paid search advertising, is a rapidly growing Internet marketing technique where sponsored links are purchased on search engine results pages (SERP), websites, content sites, or blogs. With pay-per-click, or PPC, a business will pay a fee depending on the amounts of clicks or views of their ads, which are displayed on search engine page results when a user types in a specific keyword or phrase into the search engine. There are many benefits to running a PPC campaign. Windy City Strategies specializes in PPC management and will work with you to determine if this advertising method fits your business’ needs.

Cost effective- Since you only pay when a user clicks on your ad, this method can easier to manage costs. Businesses can also determine a maximum daily allowance to help control costs as well.

Faster Results- Since PPC is not an organic search engine, although beneficial when used in conjunction, the ads can be launched at a much quicker pace, allowing for immediate results.

Custom Reporting and Tools- Since there is real-time tracking, will you receive custom monthly reports. A benefit of this report will allow you to see how paid search traffic is contributing to your online sales and leads. Additional tools, like Google Analytics, will also allow you to keep track of your conversions.

Targeting Your Audience- With PPC, businesses can target a particular audience or area. You can keep it local or go global, it’s your call.

Testing Capability- Not only will the current ad campaign be monitored to measure for keyword effectiveness, but new marketing opportunities will be tested as well.

With many pay-per-click options like Google, Yahoo, and Bing, Windy City Strategies can help to find the right option for your business’ needs. At Windy City Strategies, our objective is to increase your web traffic, page views, and the time spent on each page all the while increasing the return on your investment. Contact us to have our team of professional Internet marketers customize your search engine optimization or pay-per-click campaigns today.

 

First Step Towards Successful Link Building

Link building can be a quite a hassle very time consuming.  Anyone who has ever attempted to link to more than 40 sites within an hour understands how difficult and slow link building really is.  Those people also know how extremely beneficial link building is for business.  If you are new to link building, you have a long road ahead of you.  With precision and a lot of time on your hands, you can scout out the most beneficial sites to link to for your business.

Ask yourself:  What kind of websites do you want to discover?

Make sure the sites you are considering are high quality.

Look for sites that are:

  • Highly authoritative.  The people that run these sites know their stuff.  That means there is no way any spammy links are passing by them!  Authoritative people and sites are worthy of building a relationship with.

  • Seen as trustworthy.  Trust is an obvious factor.  No one wants their link on a website full of spam.  Would you?

  • Sites you want to be associated with.  Much along the lines of authoritative and trustworthy, one of the biggest things to keep in mind when you are researching websites to build relationships with are your reasons for being associated with them.

  • Popular with competitors.  You want to be listed on the same sites as your competitors.  This way you have a better chance at being chosen before them on the sites they cherish and bring them business.  Then next thing you know, their customers are now yours!

Windy City Strategiessearch engine optimization provides many ways, including link building, to increase the traffic on your website.  That will ultimately increase the amount of customers you have, making your business soar!  With strategies like and easy pay per click management, your business will reach its full potential.