Tag Archives: pay-per-click-firm

How Efficient Is Your Ad-Targeting?

The best way to get your business name out on the internet is through direct ad-targeting; it is imperative that you push your services and products towards the correct audience, however, it is very common for your ads to be targeted toward the wrong people.

To ensure your business is not wasting money trying to attract the wrong clients, you should take several steps to better target your advertisements.

  • Keywords: Nearly all advertisement agencies enter keywords into a complex algorithm to identify which websites your ads should be posted on. The keywords you submit are the MOST important part of your ad-targeting campaign, a detail that cannot be stressed enough. You must evaluate what your business is, what services or products you are trying to sell, and whether or not your pricing is appropriate for the audiences you are targeting.
  • Advertisement Efficiency: If you use a service such as Google’s Adsense, then you have access to a wide array of unique tools to better target your advertisements. One of the most important tools focuses on the efficiency of your campaign: the number of people clicking on your ads versus the number of people not clicking or viewing your ads. This number is the best way to determine whether your ad-targeting is working or not and should be looked at on a daily or weekly basis.
  • Whitelisted Websites: Finally, it is crucial to your business’ advertisements’ success that they are being displayed on the proper websites. If you are a technology company, it is unlikely you would want any of your ads being displayed on a website promoting the Amish way of life, it’s that simple. You must ensure your advertisements are being displayed on appropriate sites for your goals to be met.

If you or your business have any questions, be sure to contact us to begin your business’ successful future.

Get Faster Results With Pay Per Click

A solid Internet marketing campaign plays an essential role in ensuring your business can be found when you are being searched for on the search engines. With there being a variety of options when it comes to search engine optimization, there really is one Internet marketing campaign that will give you the results you need…and as soon as possible.

What Is Pay Per Click?

Pay per click (PPC) advertising is an Internet marketing technique in which businesses place paid ads on the search engines, paying for them when a user clicks on it. When your ad is clicked on, the user will be automatically directed to your website. However, in order for this Internet marketing method to be effective, a pay per click campaign must be effectively managed and performed over a period of time.

Benefits Of Pay Per Click

There are a several reasons why you may want to consider using a pay per click campaign, including the following:

  • Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.
  • Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.
  • Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.
  • Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.
  • Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

It is important to know that building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services.

This is why it is important that you only hire an experienced Internet marketing and pay per click management firm, such as Windy City Strategies. For more information, contact us today.

Advertise Your Business Amongst The Search Engines

Pay-per-click marketing has quickly become one of the most popular ways to advertise your business amongst the search engines. Simply by advertising, each click on your advertisement can lead visitors directly to your site.

How Pay-Per-Click Works

For example, when you are searching on one of the many search engines, you may see yellow tabs, marked “Ad”.  These sponsor ads are what is considered a pay-per-click advertisement. When your ad is clicked on, you pay the search engines a predetermined amount of money, and in return, the potential visitor will be sent to your website.

From the search engines, to the searchers, to the advertisers, pay-per-click marketing campaigns can benefit everyone.

 

Searchers: Studies show that searchers use paid ads more than any other form of digital advertising, which simply means that they don’t mind being advertised as long as the products and services being advertised meets the needs of the users. 

Advertisers: They offer a unique way of sending out their message to their audience that is actively seeking out their products and services.

Search Engines: They cater to both searchers and advertisers. With searchers, they come to an understanding on the user-base, while the advertisers will provide them with revenue.

Google AdWords

The most popular platform for pay-per-click advertising is Google AdWords. Users bid on keywords, Google then has to dig into the bidding AdWords advertisers and choose from a set of “winners” to appear in the ad space on the search results page. The users that won their bid will then pay for each click on their advertisement.

Google AdWords campaigns must be kept up and managed daily in order to ensure they are truly effective for your business. Simply by either taking a few minutes daily, or hiring an Internet marketing firm that specializes in pay-per-click management, you can continuously analyze the performance and effectiveness of your account.

Windy City Strategies specializes in a variety of Internet marketing techniques, including pay-per-click advertising. Contact for more information, or to get started on an Internet marketing solution specific for your business’s needs.

 

How Does PPC Help Physicians and Medical Practices?

PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly.  In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy.  Understanding when something works and when it does not, and making adjustments as necessary, is an imperative part of ensuring your PPC campaign is a smart marketing investment.  The goal of a successful PPC or AdWords campaign is to create the greatest impact for the lowest financial investment.  If you are paying a lot for your PPC efforts and seeing few results, it is time for a change.

Using Google AdWords and building a successful PPC campaign can help you generate new referrals and grow your practice.  It is a proven and effective method for helping physicians and making the most of their internet marketing dollars.

AdWords can be very competitive so it’s important to choose a company that understands your medical practice and the PPC landscape.  The professionals at Windy City Strategies are ready to help any physicians and other businesses in the medical field.  Contact us today!

The Advantages of Pay Per Click Advertising

When developing your digital marketing plan, it is important that you stay informed and make decisions based on your business’ needs. When it comes to ensuring you can be found on the search engines, there are limited options to provide you with results. While paid searches, like search engine optimization, takes time to deliver results, using pay per click, or PPC, can help you get the results you need almost immediately.

While every business has different needs, pay per click advertising may not be for everyone, or just a stepping-stone for their future. Here are a few other reasons why you may want to consider using a PPC campaign:

Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.

Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.

Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.

Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.

Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

Pay per click advertising is one of the fastest growing marketing techniques used today. Unfortunately, building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. By hiring an experienced Internet marketing firm, such as Windy City Strategies, you can rest assured that your PPC campaign is not only managed, but provides your website with your optimal results.

By Bjorn Torling

The Benefits of Pay-Per-Click Advertising

Pay-Per-Click advertising, or paid search advertising, is a rapidly growing Internet marketing technique where sponsored links are purchased on search engine results pages (SERP), websites, content sites, or blogs. With pay-per-click, or PPC, a business will pay a fee depending on the amounts of clicks or views of their ads, which are displayed on search engine page results when a user types in a specific keyword or phrase into the search engine. There are many benefits to running a PPC campaign. Windy City Strategies specializes in PPC management and will work with you to determine if this advertising method fits your business’ needs.

Cost effective- Since you only pay when a user clicks on your ad, this method can easier to manage costs. Businesses can also determine a maximum daily allowance to help control costs as well.

Faster Results- Since PPC is not an organic search engine, although beneficial when used in conjunction, the ads can be launched at a much quicker pace, allowing for immediate results.

Custom Reporting and Tools- Since there is real-time tracking, will you receive custom monthly reports. A benefit of this report will allow you to see how paid search traffic is contributing to your online sales and leads. Additional tools, like Google Analytics, will also allow you to keep track of your conversions.

Targeting Your Audience- With PPC, businesses can target a particular audience or area. You can keep it local or go global, it’s your call.

Testing Capability- Not only will the current ad campaign be monitored to measure for keyword effectiveness, but new marketing opportunities will be tested as well.

With many pay-per-click options like Google, Yahoo, and Bing, Windy City Strategies can help to find the right option for your business’ needs. At Windy City Strategies, our objective is to increase your web traffic, page views, and the time spent on each page all the while increasing the return on your investment. Contact us to have our team of professional Internet marketers customize your search engine optimization or pay-per-click campaigns today.

 

First Step Towards Successful Link Building

Link building can be a quite a hassle very time consuming.  Anyone who has ever attempted to link to more than 40 sites within an hour understands how difficult and slow link building really is.  Those people also know how extremely beneficial link building is for business.  If you are new to link building, you have a long road ahead of you.  With precision and a lot of time on your hands, you can scout out the most beneficial sites to link to for your business.

Ask yourself:  What kind of websites do you want to discover?

Make sure the sites you are considering are high quality.

Look for sites that are:

  • Highly authoritative.  The people that run these sites know their stuff.  That means there is no way any spammy links are passing by them!  Authoritative people and sites are worthy of building a relationship with.

  • Seen as trustworthy.  Trust is an obvious factor.  No one wants their link on a website full of spam.  Would you?

  • Sites you want to be associated with.  Much along the lines of authoritative and trustworthy, one of the biggest things to keep in mind when you are researching websites to build relationships with are your reasons for being associated with them.

  • Popular with competitors.  You want to be listed on the same sites as your competitors.  This way you have a better chance at being chosen before them on the sites they cherish and bring them business.  Then next thing you know, their customers are now yours!

Windy City Strategiessearch engine optimization provides many ways, including link building, to increase the traffic on your website.  That will ultimately increase the amount of customers you have, making your business soar!  With strategies like and easy pay per click management, your business will reach its full potential.

The 3 Most Effective Strategies

You have finally created your companies website!  Great, now what to do now?

A website is completely pointless without visitors.  Likewise, a business is completely pointless without customers.  You will make ore sales with more traffic to your site.  A simple concept that’s difficult to achieve.  Just like you would only trust a trained lifeguard to supervise your kids at the pool, you should seek out a trustworthy trained professional to help you achieve maximum traffic (and maximum profits) to your site.

Windy City Strategies offers quality services and techniques that will expand your business and increase the amount of people that visit your website.

The 3 Most Effective Strategies are Listed Below:

Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for.  How often do you look past the first couple of pages when searching on Google?  Most people don’t even look past the first page when searching.  This means that unless your site is on the first page, you are losing potential customers.  Though often time consuming, SEO is an important strategy to increase the amount of traffic on your site.  If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging allows you to offer original content on your site that draws new visitors.  When you write a blog for your website, you are constantly posting new pages that Google recognizes.  The more pages you have, the higher Google will put your website on the result pages.  You can even make links inside of your blog that allow direct links to your website and add more pages to your site.  Creating links withing a blog will also give viewers the opportunity to find your website while searching for something else that you happened to blog about.

Pay Per Click (PPC) uses internet advertising to bring in traffic to your website from search engines like Google.  It is the easiest way to improve your rank on the result list of a search engine.  Every time someone clicks on your website, you pay a fixed amount to the company providing you the service.  Your website will appear in front of your competitors on the search engine results as an ad.  Although it is the easiest way to gain more traffic, it is difficult to set up if you are not knowledgeable on the subject.

Contact an experienced internet marketing company today that will allow you to sit back with ease and watch the flow of new customers trafficking on your website.  Windy City Strategies can make that happen.

Today’s Market and Internet Marketing

Back in the day (which really wasn’t too far back) promotion was key to dominating the field of marketing.  Advertising on TV drove budgets and allowed advertisers to create clever commercials and intriguing marketing puns.  Knowing who and where to broadcast to was crucial as well.

Today, marketing is taking on a whole new turn with internet marketing and innovative technologies.  Digital technology has enabled us to re target consumers while surfing on the web.  Innovations like these have truly changed the way we view and use marketing for good.  It is important that companies take a hold of these strategies and smoothly move with the shift to new technologies.

This means that companies will have to learn to be more like publishers and learn content writing skills.  It also means that businesses will have to invest more time into marketing themselves online instead of thinking of some catchy phrase or introducing price promotions.  Like it or not, we’ve entered an are of technology savvy people whose window span to grab their attention is very small.  This means that the best way to get the new generation to pay attention to your company is to be the first, loudest, fastest, and have the most meaningful champagne out there.

How can a company accomplish that?  When someone looks something up online they wouldn’t even bother to scroll over to the second page.  If you want people to view your site or notice your advertisement, you need to make sure your listing is at the top of the list.  You can do this by hiring a professional and trustworthy company that specializes in internet marketing skills and search engine optimization.

Windy City Strategies is a successful business that will help put your company name at the top of the list.  WCS specializes in internet marketing strategies and allows you to compete (and potentially top) your competitors.  If you use Windy City Strategies to improve your business, and increase your companies revenue, you can be confident that your company is being clicked on and visited by many potential costumers.

Google Improving For PPC and Local Businesses

Just a few weeks ago, Google announced it has been brainstorming a few new ideas for features involving Google Shopping.  The plan is to create an emphasis on local merchants.  Local merchants include near by businesses , local storefronts, and availability for local product listing ads.

When someone searches for a product on Google, before the update, they may have seen a PLA from a local store.  They would most likely land on a local storefront page when they click it.  Once clicked, that someone would be able to browse the local store’s inventory.

Local availability and the local storefront for Product Listing Ads are mainly based upon the local product listings Google manages through their Google Merchant Center.  The Google Merchant Center lets retailers provide users with in the now items, pricing, and available information for each store location.

Retailers that wish to invest with this will pay for clicks on the Product Listing Ad to the local storefront, paying for the service by each click.  This is called a Pay Per Click program that allows businesses to only pay the company they are using for internet optimization each time their site is visited by a viewer.

With Pay Per Click (PPC) you know you are only paying for the services if your website is actually generating traffic, giving your business more cash flow.  At Windy City Strategies, we provide your customers with internet marketing strategies that really work, just like PPC.  We know how important it is that you business is seen and used by the public, especially local businesses.  This is why we strive to put you at the top of the list.  With PPC you will be generating traffic through your website, allowing people to take advantage of your goods and services, helping your business grow!